Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

3 Ways to Get Members to Read Your Marketing Communications

SocialFish

Same with your members they think much of what you send to them does not apply to them. Here’s why your members may not be responding to your marketing communications: Use their words. Not using your member’s words sets you apart making trust that much harder.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Millennials and Our Associations

Smooth The Path

People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Related: The wonder of new members. A new way to think about why members join.

Lunchtime Links: Communicate To Solve Member Complaints

Associations Now

Unearth the root cause of your members’ complaints. Members should feel comfortable voicing their issues, and your association should be prepared to handle—and, at best bet, solve—their complaints. Your member doesn’t like your speakers?

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path.

Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. – Using Marketing Automation for Greater Member Insight.

DC 130

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.

FAQ 198

Association Brain Food Weekly: 5.30.16

Reid All About it

Wouldn’t you like to provide industry news to members without having to write it from scratch? Join us as we discuss the role infographics play in a healthy communications mix. – Overview: Using Digital Metrics to Gain Member Insight.

Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.

System 130

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. We may start to repel members instead of attracting them.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. We may start to repel members instead of attracting them.