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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

Read our blog to learn more about online communities and discover how your association can use one to boost member connections and loyalty. What is an online community? An online community is a group of people with a shared interest or purpose who choose to connect and communicate virtually.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Improving member communications. Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. And for what?

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. Member surveys had revealed a gap between member needs and what the association was delivering.

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Why your association needs to adopt a data governance policy

Nimble AMS

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

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How to Make Analytics a Priority – Finally!

Association Analytics

Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better member insights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.

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Lunchtime Links: Communicate To Solve Member Complaints

Associations Now

The takeaway: Give your members insight into the hard outcome of their generous donation to encourage them to keep donating, while feeling good about the gift they’re giving. How do your members’ donations benefit your organization—and how do you communicate that to donors? Tell us in the comments.

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Association Brain Food Weekly: 6.11.21

Reid All About it

Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.