Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this? Related: Member Engagement Research. Better member retention from frictionless experiences designed for your association. Our point of view is not our member’s point of view.

3 Ways to Get Members to Read Your Marketing Communications

SocialFish

Same with your members they think much of what you send to them does not apply to them. Here’s why your members may not be responding to your marketing communications: Use their words. When I’m working with clients I’m often surprised by the difference between what the client calls things and what their members call things. Not using your member’s words sets you apart making trust that much harder. But member marketing is much harder now.

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Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. If you are sometimes baffled by your member’s decisions or your board’s decisions check out a timely article I recently became aware of. Hearing member’s stories is such a valuable thing, but these stories can be tricky to hear.

Lunchtime Links: Communicate To Solve Member Complaints

Associations Now

Unearth the root cause of your members’ complaints. Members should feel comfortable voicing their issues, and your association should be prepared to handle—and, at best bet, solve—their complaints. How to respond to a member’s complaints, and more, in today’s Lunchtime Links. Kvetching customers: Think an apology or refund will assuage your members’ complaints? Your member doesn’t like your speakers?

Millennials and Our Associations

Smooth The Path

People are people and yes, maybe we are using different tools to communicate and to receive information but fundamentally we are all still people. Related: The wonder of new members. A new way to think about why members join. Member Experience Member Insights member segmentation Millennials new-to-the-profession professional development professional life event young professionals

Association Brain Food Weekly: 10.13.17

Reid All About it

The weekly list of free professional development events for the association community… I’m excited and honored to be heading to Association Charrette today with 19 other association geeks for a weekend full of “insightful conversation about emerging trends and disruptions” in the association industry. One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience.

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Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three.

Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. NSBE was founded in 1975 and has around 30,000 members. The community’s success hinged on everyone at NSBE getting involved – the team even required every staff member to moderate the community for one day, to better understand the community’s inner workings and how important it was as a member benefit.

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Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. – Measuring: Using Digital Metrics to Gain Member Insight.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time.

Daily Buzz: Modernize Your Conference With an Event App

Associations Now

Also: Are mid-career members mentees, mentors, or both? Apps have infiltrated every part of our lives—checking email, making an airline reservation, depositing checks, listening to books, or calming ourselves at the end of a hectic day—and are serving the conference niche, too,” says Karole, director of the Office of Academic Engagement, Education, and Communication, Cardiology, at Northwell Health. Give your annual meeting a tech refresh with an event app.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. We may start to repel members instead of attracting them.

Association Brain Food Weekly: 5.30.16

Reid All About it

Wouldn’t you like to provide industry news to members without having to write it from scratch? Join us as we discuss the role infographics play in a healthy communications mix. – Overview: Using Digital Metrics to Gain Member Insight. The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. We may start to repel members instead of attracting them.

Association Brain Food Weekly: 9.13.19

Reid All About it

What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Presenters: Jane Barwis, Founder and President, BRG Communications. Presenter: Monica Finch, Head of Communications & Brand at Classy.

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