SocialFish

SEPTEMBER 28, 2015

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. However, marketing communications and strategies built solely based on data can seem superficial, distant, institutional or even intrusive.

Member Research 93

Member Research Marketing Survey Analysis 93

SocialFish

FEBRUARY 22, 2019

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. However, marketing communications and strategies built solely based on data can seem superficial, distant, institutional or even intrusive.

Member Research 50

Member Research Marketing Survey Analysis 50