Remove Communications Remove Member Insights Remove Member Research Remove Technology

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. However, marketing communications and strategies built solely based on data can seem superficial, distant, institutional or even intrusive.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. However, marketing communications and strategies built solely based on data can seem superficial, distant, institutional or even intrusive.