Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. Leverage the community.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 11, 2021

Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. She explains how for-profits are using membership strategies to develop customer loyalty. Are there any new things to communicate in your contract? Hmm, the same thing happens in associations. Host: Hopskip.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JUNE 10, 2016

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager. – Measuring: Using Digital Metrics to Gain Member Insight.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Chelseah Mesa (moderator), program manager with the Federal Communications Bar Association.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 18, 2022

And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to member communications: talking to “The Market of One” to gain member insights and drive action. CAE credits.

Content 39

Content Marketing Tips Strategy 39