Member Research is Important. So How Should We Do It?

Association Adviser

To keep members invested in your association and industry, it’s important to conduct member research into their priorities & professional needs. The post Member Research is Important.

Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process. It really helped inform our planning but also our communications.

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Why Your Survey May Not Be Getting You the Results You Need

Smooth The Path

Is the survey asking me about the time 5 years ago when a staff member connected me with another member and eventually I got a great job through that connection? Pick almost any question on a survey, from satisfaction, to need, to value, and think about how many different ways members could interpret these questions. The intrepretation problem is why I like qualitative member research so much. Words are open to interpretation.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

Joint Surveys and the Importance of Knowing Your Industry

Association Adviser

More about the importance of knowing your association members and your industry in depth. Marketing & Communications Membership association research industry research marketing research member research member surveys. The post Joint Surveys and the Importance of Knowing Your Industry appeared first on Association Adviser -. For more about this topic, click on the headline.

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this? Related: Member Engagement Research. Better member retention from frictionless experiences designed for your association. Our point of view is not our member’s point of view.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Sometimes members don’t even know they have a problem. We are boring so members tuned out long ago.

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IBMS: achieving a 25% response rate for their members’ survey

Optimist Consulting

Recently, I helped my client The Institute of Biomedical Science carry out a members’ survey. In addition to approving the survey, they were also great ambassadors for the project when they were out and about talking to members. Choose the right supplier – if you are going to use a research company, carry out a tender to find the right supplier for you. We ended up working with Research by Design , due to their professional body experience.

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Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Related: The new member engagement rule of three.

Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. Unfortunately, there is no short cut to obsessively learning about your members and your members’ communities. Your member research should tell you where to focus.

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. I had a half hour before my next meeting, and I spent the time browsing the association’s website looking at their events, research reports, and online community. My first-year member experience lines up with many other new member’s experiences according to member research.

Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March.

20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information. The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. By Stuart Meyer.

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21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information. The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. By Stuart Meyer.

Video 55

21 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information. The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. By Stuart Meyer.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Mapping the Journey to Long-Term Member Engagement. Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment.

The Art and Science of Building a High Performing Team – Part 2

Achurch

High-performing teams are those where team members feel psychologically safe. It means that team members trust the people they work with not to ridicule them for sharing ideas. MIT researchers, however, in their study of hundreds of different teams discovered identifiable qualities of a team in which its members feel safe to share their ideas: Each team member balances talking with listening. Team members connect with each other and not just the leader.

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Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand.

Is it Time to Refresh Your Value Proposition?

GrowthZone

Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Review your value message internally: During your strategic planning cycle, formally ask board members what they believe members think are the strengths of the association. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Member Engagemen

4 Steps to Inspire Innovation in Your Association

Socious

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. They know they need to think outside the box and solve member problems. At that point, organizations lack the innovation they need to adapt around members and their changing needs. How do you want the relationship with your members to change or improve?

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

The results of years of member research show that high-performing professionals tend to move through three stages during their career. These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. How can you develop content or a forum for members at each stage?

Three Difficult Conversations Meeting Planners May Encounter

Associations Now

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. When it comes to letting your attendees and exhibitors know that a meeting is no longer taking place, the more communication the better, which is why a crisis communication plan is necessary. Also, be sure to communicate to them on multiple channels.