Association Success

MAY 28, 2019

When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos. To provide context on what considerations we made in our rebrand, we want to point out a few factors that went into our decision: Member Research.

Survey 113

Survey Social Media Marketing Member Research 113

Optimist Consulting

APRIL 18, 2012

We carried out a project beforehand to update as many email addresses as we could, to ensure our emailed survey link reached as many members as possible. Tell your members – we communicated with the members before and during the project, and we are now starting to feedback the survey findings to them.

Survey 100

Survey Project Social Media Communications 100

Associations Now

JANUARY 22, 2016

So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. “Attendance isn’t as projected.” What other options do you have to promote attendance?

Boston 40

Boston Project Social Media Communications 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Association 20/20

JANUARY 11, 2015

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Association 20/20

JULY 28, 2014

The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. Yet most associations are ignoring it’s powerful importance and long-term potential.

Video 40

Video Communications Content Cost 40

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Prioritize and focus.

Communications 40

Communications Strategy Marketing Chicago 40