The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Technology promises to give us unprecedented access to our members’ hearts and minds but does it really deliver? When you first step into a marketing role at an organization with few member insights, start with the data. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

Most of us are continually refining our objectives, strategies and technologies. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. Communicate to your outposts, and bring them back home.

20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information. The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. By Stuart Meyer.

Video 68

Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Leverage Data to Drive Member Engagement.

Tucson 223

21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

Think about it, trends, best practices, education, professional development, standards, research data and more. For many decades our members and the rest of the world has looked to our association for information. The future of associations will be assured not merely by our highly credible body of knowledge, but most importantly by our ability to be a visible constant in effectively communicating and connecting our knowledge to our crucial audiences. By Stuart Meyer.

Video 55

Is it Time to Refresh Your Value Proposition?

GrowthZone

Melynn Sight details how to evaluate your organization’s value proposition message for members. Member needs and your organization’s strengths can change over time. Review your value message internally: During your strategic planning cycle, formally ask board members what they believe members think are the strengths of the association. Test your message externally with member research (via a survey or focus groups): Have trends shifted? Member Engagemen

Understand the Three Professional Stages to Improve Association Value

Smooth The Path

The results of years of member research show that high-performing professionals tend to move through three stages during their career. These professionals are gaining tons of technical skills, they might be learning the systems and process of their organization, and they are learning soft skills like how to collaborate with team members, how to manage up, and how to be an excellent communicator. How can you develop content or a forum for members at each stage?