article thumbnail

Kids Skate Free: Association-Managed Cause Marketing Campaign

SCD Group

Campaign) effort started in 2002 at seven Memphis-area Chili’s restaurants The National Christmas Tree Association modeled the Trees for Troops program after local efforts by growers in the Pacific Northwest. It was able to recruit FedEx as a sponsor. While nationally-coordinated, all cause marketing is locally implemented.

article thumbnail

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. How could VR transport us there?” 1 CAE credit.

DC 120