2013: A Millennial’s Perspective
DECEMBER 10, 2013
Your pricing and member benefits need to reflect that. This show app wasn’t the first ASAE event app, but it seemed like ASAE placed more emphasis on referencing the app and communicating through it (via Twitter widget) during the show than they did at previous events. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern. Pricing Challenges.