Reid All About it

AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Association membership app. Host: ASAE.

millennials 307

millennials Montana Class Education 307

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. When it comes to communication, meet them where they are.

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Tips millennials Newsletter Recruiting 98

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Hosts: Billhighway and Mariner Management Speaker: Sheri Singer, president, Singer Communications Tue 2/27 at 12 p.m. Member mobile app. Webinar latecomers.

DC 261

DC Washington Member Engagement Innovation 261

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 79

Survey millennials Recruiting Recruitment 79

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

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Marketing millennials Email Marketing Social Media 52

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Marketing to Gen Z and millennials. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

ISAE

JANUARY 17, 2024

Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. Digital waivers enable you to quickly make adjustments to capture valuable member information such as birthdays, contact information, or communication preferences. Improved accessibility. Increased transparency.

Cost 52

Cost Review Software Member Experience 52

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Also consider new platforms for engagement. How might you use TikTok to engage members? Sponsored content.

Member Engagement 97

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Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Then they adapted existing membership recruitment material to be used in the ads, InMail, and updates, all of which pointed to a dedicated landing page.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. This work style suited me and had positive results when I was a reporter at the Associated Press. And, served well when a communications crisis arose at my association. Association Member Recruitment: New Opportunities. Causeaholic. Posted by Steve Drake.

millennials 40

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Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. Like last year, two-thirds of associations (68 percent) reported renewal rates of 80 percent or higher. And there’s good generational news too.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. More info/register. Host: Hubb. Tue 5/19 at 1 p.m.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. How to retain members and recruit new members for the future. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Association Freak

MAY 21, 2022

This report was originally published as Tacking Into the Headwinds of Association Growth. Users, of whom 67% are Millennials, have saved $170M+ this year. Reading Time: 10 minutes. The Shifting Association Market. We heard it again and again from our clients at leading membership organizations. Some had thought they were immune.

Revenue 72

Revenue Discount Products Marketing 72

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Use your podcasts to blatantly recruit members too. It’s time your association gets a podcast too.

Content 150

Content Education Products millennials 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 72

Social Media Recruiting Recruitment Software 72

Association Adviser

FEBRUARY 7, 2018

This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,

Social Media 63

Social Media Recruiting Recruitment Software 63

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

SEPTEMBER 22, 2015

But Francis brings with him something that isn’t traditionally equated with the papacy—millennial appeal, thanks in part to political stances that are viewed as more progressive than those of his predecessors. ( You may get some eye rolls over that perception, however.). We are offering the basement of the big church to sleep.”.

Philadelphia 40

Philadelphia Pennsylvania New York City United States 40

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Host: Fridays@4 Speakers: Alexandra Bradley, director of marketing and communications, American Board of Foot and Ankle Surgery Tue 11/7 at 12 p.m.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 16, 2018

Reporting back from a recent GDPR meeting hosted by ASAE, he identifies four data issues your association (or company) needs to act on now. Learn how emerging reporting and tracking capabilities help your event marketing team better translate your event metrics and make future event decisions. More info/register. Host: Smart Meetings.

eBook 46

eBook Social Media DC Content 46

Reid All About it

MARCH 3, 2023

The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Deep Dive: 2023 Membership Performance Benchmark Report Take a deep dive through the recently released 8th annual 2023 Membership Performance Benchmark Report. More info/register. 1 CAE credit. .

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. The report provides benchmarking data as well as several association success stories related to that data and some strong opinions. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

MAY 20, 2022

We reimagined communication. Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. Tue 5/24 from 12:10 to 3:00 p.m. Event-Led Growth Summit. We rethought work.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Association Adviser

JUNE 17, 2014

Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. According to researchers, Millennials want to “roll up their sleeves and experience the world. ” See this Did You Know feature in for more.

millennials 60

millennials New York City Ohio Recruiting 60

Higher Logic

JANUARY 10, 2017

As a community professional, you are probably really good at reading people. And, because you’re responsible for relationship upkeep, content, facilitation, reporting, etc., The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. You rely on your intuition a lot.

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Guidelines Class millennials Examples 120

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . But our annual Association Communication Benchmarking study showed that association leaders rate advocacy among the five most important topics to members (60 percent). Source: Association Adviser Communications Benchmarking Survey 2016.

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.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. Do you need to: Recruit new members to broaden your base. You’ll offer helpful resources such as blogs, reports, eBooks or webinars. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

FEBRUARY 24, 2023

The weekly list of free educational events and resources for the association community… Professional development and membership. After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

Iowa 256

Iowa millennials Texas Strategy 256