2021 Member Communication Trends

MembersClicks

Did you know that Millennials are now the largest generation in the U.S. The question is, has your association or chamber’s communications shifted along with it? So how exactly do members prefer to be communicated with in 2021?

The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. And so the new study by Achieve , a research and creative agency for causes and The Millennial Impact Project, caught my attention. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business. At the same time, the report suggests mobile is the future of millennial-friendly meetings.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Effective communication is all about managing expectations. Use member data to strengthen communication.

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Higher Logic

Some companies naturally attract millennials. Lean on research, including studies and surveys, that flat-out asks millennials what they want. One such study, done by the Intelligence Group and reported on by Forbes , sheds light on how members of Gen Y, otherwise known as millennials, prefer to work. In the study, 88 percent of millennials polled preferred a collaborative work culture to that of a competitive one. Communicate Effectively.

Follow These Tips To Engage Millennials In Your Conference Experience

Velvet Chainsaw

Millennials are eager to connect, participate and give says the 2013 Millennial Impact Report by Achieve. Since 2009, the report has focused on Millennial behaviors that would interest many nonprofits and conference organizers including trends in communication, service and giving. The report illustrates that the next generation is passionate about people not hierarchies, institutions, organizations or structures. Millennials share in micro ways.

Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8 percent, with older millennials and Generation Xers ages 35 to 44 not far behind at 20.1

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? At the MMCC conference in May, Dan Bennett spoke about the importance of bringing stories to your membership communication to convey who your association serves and why people should belong to it. Let members get to know other members through your communications.

Daily Buzz: Millennials’ Work Anxiety Challenges

Associations Now

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. Then again, many of the suggested causes for millennial distress truly are unique to this era, creating what some call a ‘sociological’ form of anxiety.”.

Spread the Word: Millennials Love Mayo, Survey Says

Associations Now

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise. There’s such an emphasis on millennials across the board right now, so the food industry needs to take notice as well.

When Millennials Take Over by Jamie Notter and Maddie Grant

Eric Lanke

Well, they are the things that Millennials look for in the workplace. Indeed, as the provocative book title suggests, they are not just the things Millennials look for, they are the way Millennials will shape and run things when they are in charge. It is the way Millennials are used to being treated online, and the example they will follow when moving into the business world. But here’s the paragraph from When Millennials Take Over that sparked my biggest takeaway.

Pay attention to what matters most

Aaron Wolowiec

According to a recent report by Abila , what members want from associations vs. what associations think members want don’t always align. For example, millennials just starting their careers often turn to associations for job opportunities and career advice. The problem: A one-size-fits-all approach to association management and communication doesn’t work, but associations aren’t always good at segmenting their memberships. 1 communication tool.

Study: Millennials Rate Themselves as Better Employees Than Others Do

Associations Now

A new study of millennial job seekers and HR professionals illustrates some of the stereotypes facing generation Y as it works to make a name for itself in the workplace. Millennials are known for many things, at least stereotypically. Until millennials are able to overcome existing stereotypes, they’ll have to work extra hard just to get noticed.”. Eight-six percent of millennials also rated themselves as hard workers.

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. 28 percent somewhat customize communications for this group.

Eric Lanke: Should Committees Report to the Board?

Eric Lanke

Should Committees Report to the Board? Should committees report to the board?" Who else are the going to report to?". And if that is the case, shouldnt these committees "report" to the chief staff executive, the way other members of the staff do? In fact, doesnt having those committees report to the board put the board in the position of having to manage the association, usurping the position and authority it has specifically delegated to its chief staff executive?

The Big Limiting Factor of Remote Work: Communication

Associations Now

The biggest challenge, according to one recent study: the potential for communication headaches. Thirty percent cited communication, particularly the “lack of face time,” as the biggest issue—ahead of concerns about productivity and technology (22 percent each). The study noted that 64 percent of millennials would like to work from home occasionally, and 66 percent would prefer to shift their hours as needed.

Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. Why aren’t millennials in love with diamonds? In fact, in 2011, Forbes reported a 300 percent increase in sapphire sales. Millennials just aren’t buying the traditional jewelry marketing paradigm that worked for previous generations,” she wrote.

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. According to the report, only 42 percent of respondents plan to use print in the future.

Membership and the Millennial Generation: A Whole New World

Plexus Consulting

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Around 40 percent of millennials are of a minority or racially-mixed background. “It The millennial generation will face, literally, a world of competition.

SCD Group: Millennials, Multitasking and Associations: What Can.

SCD Group

Millennials, Multitasking and Associations: What Can We Do at Work. This work style suited me and had positive results when I was a reporter at the Associated Press. And, served well when a communications crisis arose at my association. Labels: association changes , association management , associations , Faculty Focus , Millennials , SCD Group. I turn off my monitor when I am concentrating on reading a financial or other in- depth report. Pages. About. Contact.

The Hourglass Blog: Millennials Are the New Slackers

The Hourglass Blog

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. The deepest one Ive come across recently goes something like at a time of high unemployment and persistent joblessness, Millennials are asking for more concessions and perks from their employers. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Communication.

Book Review: When Millennials Take Over and the Fluid Workplace

Beth Kanter

I am knee deep in developing a peer learning program for Millennial leadership development in nonprofit organizations that is designed based on the research out there. They’ve based their writing on an ongoing survey of Millennials in the workplace as well as an extensive research literature review. The Millennial generation entering the workforce. Generally speaking,the managers do the thinking and the direct reports are expected to take the actions.

3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. The number one member benefit millennials are looking for is jobs, according to a study by Abila.

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Higher Logic

One pressing reason for having a solid donor retention plan in 2018 is the fact that fewer Americans are giving, even though the amount of money given is growing , as reported by the Blackbaud Institute. Online communities allow nonprofits to meet donors where they are and centralize and personalize your communications with them, all of which contributes to donor retention. If your communications aren’t getting to donors on a personal level, you’re going to lose them.

Associations play an important role in higher education

Aaron Wolowiec

According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. When I graduated college 16 years ago, times were different.

Associations play an important role in higher education

Aaron Wolowiec

According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Many employers report not finding such skills in recent college graduates because earning a degree doesn’t necessarily teach them. When I graduated college 16 years ago, times were different.

Best of the Web: April 2014

Association Adviser

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Posts We Like: Managing Print Profitably.

Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments?

The Hourglass Blog: Should Committees Report to the Board?

The Hourglass Blog

Should Committees Report to the Board? Should committees report to the board?" Who else are the going to report to?". And if that is the case, shouldnt these committees "report" to the chief staff executive, the way other members of the staff do? In fact, doesnt having those committees report to the board put the board in the position of having to manage the association, usurping the position and authority it has specifically delegated to its chief staff executive?

Building Inclusive Online Communities

Higher Logic

And, because you’re responsible for relationship upkeep, content, facilitation, reporting, etc., The second type is perception bias , which occurs when you form an opinion about a group that makes it difficult to fairly assess an individual within that group – think about how Baby Boomers view Millennials and vice versa. But learning how to build inclusive digital spaces is an ongoing process, just like developing reporting and engagement skills.

Association Brain Food Weekly: 5.21.21

Reid All About it

Spring Cleaning: 5 Reports to Run In Your Membership Database Now. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists.

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Association Adviser : What did your path to VP of Communications for IIABA look like? Over the years I had opportunity to be promoted to Vice President of Communications.

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Members Hire Strategic Solutions

Potomac Core

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Millennial’s as key to club workforce.

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Steal This Idea!

Spark Consulting

Written with Sohini Baliga , a communications expert from the charitable fundraising world who’s recently come over to the association side of non-profits, Steal Like a Fundraiser addresses three major areas where charities are innovating and shares their secrets of success: Building relationships with donors at all levels, with a special focus on major donors, and how that relates to membership relationship building and management. CFA Society Minnesota (attracting Millennials).

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. It was even suggested both departments report to the same supervisor to ensure all parties have the same goal and incentives. Geofilters are also well-positioned to reach Generation Y since Snapchat has “established itself as one of the most highly used apps among millennials (18-34 year olds),” according to comScore.

Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas.

How Much Do Your Employees Know About Their Benefits?

Associations Now

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. Most, 84 percent, of the roughly 450 HR professionals surveyed reported using online or paper enrollment materials to communicate benefits information.

New Survey Offers a Glimpse at Association Staffing Trends, Challenges

Associations Now

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Those are just some of the takeaways from PNP Staffing Group’s recently released “ 2017 Association Salaries, Staffing & Trends Report ” [PDF]. Recruiting and retaining talent is a significant challenge, the report shows.

Association Brain Food Weekly: 12.2.16

Reid All About it

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Presenters: Jon Litchfield, communications & business coordinator, American Baseball Coaches Association. s annual trend report covers what’s coming in the year to come.