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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. If it’s the latter, it’s time to reshape your strategy. Why This Matters for Associations: The Impact of Reaching Out.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. of millennials.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. Gen Z and subscriptions. More info/register.

Iowa 256
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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. Event marketing.