Reid All About it

JANUARY 19, 2024

Marketing to Gen Z and millennials. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. 1 CAE credit. More info/register. Daughtry, M.Ed.,

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195

Atlanta millennials Price Technology 195

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Millennial’s as CMAA’s future base.

DC 232

DC Arlington Virginia America 232

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

millennials 60

millennials Leadership Marketing Industry 60

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

Reid All About it

MAY 21, 2021

Chris Detzel, Community Program Manager at Reltio. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists. Presenters: Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR. Presenters: millennials Molly Phayer and Erica Salm Rench.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

MARCH 3, 2017

Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship. How Millennials and Baby Boomers Can Work Together. . –

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Communicating with Authors: How Do Societies Stay Connected with Their Authors?

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Marketing to younger generations. Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

SEPTEMBER 19, 2017

With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Millennials and gen z aren’t the only new members your association should target.

millennials 205

millennials Learning Management System Marketing Tips 205

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. Ben Martin, CAE, of Online Community Results. Thu 5/19 at 12 p.m. Virtual Lunch).

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

GrowthZone

SEPTEMBER 14, 2022

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Tip: It’s important to view engagement activities for young professionals as an investment, not a revenue generator, Consider your best possible scenario to be a break-even, and you’ll be on the right track. Everyone texts.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. Association membership app.

millennials 307

millennials Montana Class Education 307

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Chapter sponsorships. More info/register.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Thanks For Playing

OCTOBER 19, 2012

We had presentations on generational issues, developing personal leadership, marketing, AMS selection, going green by going virtual, raising more money from your events, communications and negotiation. We covered a lot of ground! If you're thinking about going virtual at your office, DO NOT ignore the human factors.

millennials 150

millennials Revenue Communications Leadership 150

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Association Adviser

SEPTEMBER 19, 2013

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact.

Communications 60

Communications Atlanta Discount Social Media 60

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Tue 12/6 at 1 p.m. – More info/register. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Content 150

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).

DC 225

DC Washington millennials Chicago 225

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. As virtual assistants normally work as contractors, providing this opportunity for focused communication with peers enhances the value of their certification programs for members. What is the best benefit ever?

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

MAY 14, 2021

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. Presenters: millennials Molly Phayer and Erica Salm Rench.

St. Louis 341

St. Louis Technology Strategy Conference 341

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Clearly communicate the value and ROI members will receive when they participate in one of your programs.

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

MAY 15, 2018

Everyone sees the revenue potential in providing online education to corporate customers. Why take a generic class in leadership, communication, negotiation, or conflict resolution when you can take one that’s designed by an association specifically for your profession or industry? Revenue growth. Even MOOCs have caught on.

Education 155

Education Mooc Course Revenue 155

Association Success

JUNE 24, 2019

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. Take the example of a meeting.

Certificate 112

Certificate United States Tools millennials 112

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. ASAE 2014 Marketing Membership & Communications Conference.

millennials 60

millennials Georgia Florida Directory 60