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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

We conversed with Angela Kisskeys, marketing & communications manager of the newly christened Associations North, about the motivation behind such a dramatic change for the association, the careful process they followed for rebranding themselves, and the fun association staff had revealing the new name to members and other interested professionals. AA: Ho w does it help your association recruit and retain more members? Angela Kisskeys, Associations North.