Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
JULY 26, 2016
We conversed with Angela Kisskeys, marketing & communications manager of the newly christened Associations North, about the motivation behind such a dramatic change for the association, the careful process they followed for rebranding themselves, and the fun association staff had revealing the new name to members and other interested professionals. AA: Ho w does it help your association recruit and retain more members? Angela Kisskeys, Associations North.