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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” Only, in this case, organizations such as the AARP have created awards before or after the Oscars in order to grab attention.

Mo Rocca on Creativity, Comedy, and Obit Con vs Comic Con


To the association people and you… everyone knows the organization people are super boring. It’s like economic turmoil and political unrest and you know, social contracts blowing up and all kinds of stuff. absolutely read saying social media is part of the productivity for many.

Iowa 60