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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

For example, you might set a goal to raise $10,000 in sponsorship revenue for your convention and work directly with the sponsors to create a strategy for achieving both of your shared goals. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

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Newsjacking Offers Opportunities for Associations

SCD Group

This year, for example, Nebraska (the movie) star and Oscar nominee Bruce Dern received the best actor award and spoke at the “geezers dinner.” What other ways can you use a newsjacking strategy to benefit your association? Perhaps it should be called event-jacking?