Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Conference Circuit: Picture Perfect

Associations Now

Professionals in the biological communications field are headed to New Mexico next week to learn new skills from fellow life sciences and medical photographers, explore creative ideas, and develop new visual communications strategies.

How Associations Are Telling Their Stories

Associations Now

Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource. The Ohio Craft Brewers Association unveiled a new logo this week. In other words, the new logo and design are helping OCBA better tell its story.

Conference Circuit: A Fresh Helping for Produce Professionals

Associations Now

The National Weather Association is on it , focusing this year’s conference on “optimizing communication and response” to dangerous weather events. An association representing groups from all parts of the fresh-produce food chain holds its annual harvest.

International Bottled Water Association Backs Curbside Recycling Partnership

Associations Now

Areas of Growth This year the Recycling Partnership plans to develop recycling programs with the Massachusetts Department of Environmental Protection as well as with the city of Santa Fe, New Mexico.

Electronic Billboards: The Rise of a Digital Emergency Tool

Associations Now

“Digital billboards have emerged as an increasingly common tool for emergency communication.” Look up: That flashy electronic billboard may be important to your safety. Outdoor advertising groups are working to relay emergency messages on the signs when needed.

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