Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Spotlight on Diversity Part 1: How One Association’s Women Are Leaning In

Associations Now

” To help instill better communication and leadership skills in female colleagues, a group of executive-level women at the American Society of Radiologic Technologists started their own “Lean In Circle.” Just ask Ceela McElveny, chief communications and membership officer at the American Society of Radiologic Technologists (ASRT) in Albuquerque, New Mexico, who started a “Lean In Circle” for executive-level women colleagues a year and a half ago.