How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. After all, a one-line title enables a reader to grasp the gist of the release. “It Subscribing to a wire service extends a press release’s reach.

ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. E-Newsletter. E-Newsletter.

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Building an Association Crisis Communications Webpage


During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Links to press releases. Newsletter or RSS Subscription Option. The post Building an Association Crisis Communications Webpage appeared first on GrowthZone. crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.

Managing the Communications Plan for Your Association’s Virtual Event


By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? . This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Preparing social media reports and associated graphics; Producing (filming and editing) in-house videos… Public Relations & Communications Coordinator , Electronic Transactions Association – The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies.

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

We’re seeing it firsthand with the distribution of our e-newsletter. Every other week, we send out a newsletter and our reports show hard bounces – indicating that the e-mail address no longer exists – and out of office responses showing that the subscriber is no longer with the association.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members.

Questions & Answers Regarding Writing Without B t

Higher Logic

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. Communications Marketing Social Media

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. Jill is also responsible for Naylor’s communication gap analysis and survey services. Jill Andreu.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Publication advertising is a perennial choice for improving non-dues revenue earning potential because almost every association maintains at least one, if not multiple, formal channels of member communication. continuing education live events member communications non-dues revenue revenue

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press. Manage e-blast newsletters and online blog.

Daily Buzz: Spend Less Time on Email

Associations Now

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. Responding to emails can take up an unnecessary part of the workday.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We Because Negron knew social media, namely Facebook, was a preferred communication channel for many AFCI members, she decided to air the sessions via its livestream platform.

3 Ways to Engage More Association Members in Your Online Community


Way #6) Create a content summary newsletter. Send the newsletter to members who haven’t logged in all month. Provide enough content in the newsletter to spark interest but not enough that it gives away everything. Way #7) Suggest people log in to manage their communication preferences. If someone has experience in PR listed in their profile and you need help writing press releases, don’t be shy about approaching them.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Supports other members of overall communications department and editorial staff in these efforts. Position requires daily communication and coordination with other members of the magazine team, particularly the editor-in-chief and editorial director. The Marketing and Communications Assistant supports the organization’s communication and marketing strategy.

Does Your Meeting Need a Chief Experience Officer?

Associations Now

“We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release. As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. One new possible staff role: chief experience officer.

Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.

Your new website isn’t ready for launch. And that’s OK.

Vanguard Tech

Newsletters, press releases, announcements and more are churned out every day. While it is nice to have every archived newsletter on your site, you don’t need them there for a successful launch. By launching something that isn’t quite “done” and communicating that you have an ongoing commitment to your website, you tell your members you are dedicating yourself to the medium that is most accessible to them – the web. You’ve toiled for months.

Association Brain Food Weekly: 6.20.16

Reid All About it

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. – Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m.

Managing Meeting Content

Associations Now

But this is the first year where we’ll also be doing work on , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. For instance, this week I sent a list of articles in the July issue of Associations Now related to Annual Meeting to our manager of social communications and strategy, so that they could be linked to in spaces like Twitter and Facebook.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. Patrick Ruffini will return to the RNC where he previously served as Deputy Director of Online Communications until June of 2003. Communications. The Big Picture.

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. According to the just-released 2014 Nonprofit Communications Trends Report , it’s acquiring new donors, which 53 percent of respondents say is their most important goal. Other highlights of the study: Email newsletter articles are the biggest priority for marketers, with the task taking up 39 percent of their time, but Facebook updates are right behind at 33 percent.

A Crash Course in Landing Pages : Off Stage

Off Stage

This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. And, going back to our opening example, the association found that adding the landing page to its arsenal of mobilization tactics really worked by uniting members in a common strategy, creating an informed voting public, and leveraging the social media communications tools.

Lunchtime Links: Invest in New Technologies That Matter

Associations Now

” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. How to evaluate new technologies. Also: Is your organization losing its creative inspiration? New technologies are all around us, every day.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. One option is to provide branded marketing tools such as: web banners, PowerPoint templates (for internal presentations), press release templates, Facebook logos, email signature logos, award photos and more. Pages.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Trade Association CEO Support.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. don’t use press releases to find new story ideas. ( Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. Learn from communication experts and business event peers on the smart practices of crafting and executing a strong crisis management plan.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Meanwhile, I see associations where volunteers are picking the napkin colors, designing sales flyers, writing their own press releases and recruiting their neighbors kid as the associations preferred web developer.

What Happens When You Don’t Optimize Your Content

Associations Now

“If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. but he does love listening to podcasts and is subscribed to a number of industry newsletters.

Association Social Media: National Society of Accountants


——————— Everyone say hi to Claire Berlin, Membership and Communications Coordinator, National Society of Accountants! I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. weekly member newsletters.