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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Daily Buzz: Spend Less Time on Email

Associations Now

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. To save time, he recommends setting aside five to eight minutes every hour to check your inbox. Cut down on folders. Search is one fix. Another is email/to-do list integrations,” Plummer says. Clear out your inbox.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

Don’t limit announcements to your website or a newsletter. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. The MBTI provides an opportunity for people to discuss communications and behavior preferences.

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Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. In terms of audience personas, wouldn’t it be nice to capture and target some of your competitors’ customers or prospects? Or at least better understand their motivations?