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How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Press release titles should be relatively short,” Kane said. Release at an odd time. “

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Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Links to press releases. Either commit to a long-term update strategy or unpublish the page. There’s time for that later.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Highlight it in your emails and newsletters. It’s more than a photo. All the above!

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

Relationships, storytelling, and third-party validators mark associations with effective advocacy programs, according to a new study from communication, engagement, and business strategy firm APCO Worldwide. The way associations need to communicate their messages is also changing.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

They are wise stewards of our resources and visionaries who identify strategies for future growth. Don’t limit announcements to your website or a newsletter. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. a thorn in the side?