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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. It’s no secret that growing membership is hard.

Strategy 169
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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim

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Donor Stewardship: Tips for Cultivating Major Gifts

NXUnite

Building a relationship with donors and encouraging a response initiates reciprocal communication, through which both your organization and your donor benefit from stewardship. Once a donor feels recognized the moment they contribute time, money, or other resources to your nonprofit, you’re poised to continue this stewardship.

Tips 130
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Association Brain Food: 6.30.23

Reid All About it

The weekly list of free educational events and resources for the association community… Gen Z membership. MemberSuite explores why new membership communities are so popular with Gen Z. Whiplash: Communication Changes in a Post-COVID World Like whiplash, COVID-19 changed the way we work, live, and play—on hyperdrive.

Chicago 205
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Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.