How ACLU NJ Defines Social Media Success: The First Important Measurement Step
Beth Kanter
JANUARY 31, 2013
When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director).
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