Expert insights. Personalized for you.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications. MORE
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Polls AHNA American Holistic Nurses Association communication integration communication strategy integrated communications Kurt Nagle member communication Nicole Malcolm social media MORE
Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” She also walked through the messaging basics and best practices for structuring association communications. Using a Communications Matrix. MORE
Our Multi-Chapter Benchmarking Survey offered some insight on communications and website practices and challenges at multi-chapter organizations. Multi-Chapter-Benchmarking-Survey Multi-Chapter-Benchmarking MORE
Another day, another organization asking you to take a survey. 3 important reasons to participate in the 2020 Association Communications Benchmarking Survey. MORE
Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. According to the 2017 Association Communications Benchmarking Report , many associations indicated the #1 communications challenge is their struggle to relay their membership value proposition. The post JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan? MORE
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ?? MORE
Could your organization get a message to all your members within 48 hours? One small association thought so, until last week when an unexpected event revealed a major flaw in how the group was communicating with its members. MORE
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication MORE
The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? Does your organization focus on always improving? Does your organization use technology to better communicate internally? In your role, how would you choose to next invest in technology for your organization? Do employees have room to experiment in your organization? MORE
Do you ever feel like you’re spending too much time explaining what your organization does to prospects - or even to members? A chamber may be easily confused with the local convention and visitors bureau, or a state chapter of a professional association may struggle to differentiate themselves from the national organization. Clearly communicating your organization’s purpose just takes some intention. MORE
Due to COVID-19, many organizations decided to take their events virtual rather than canceling or postponing. When going virtual, communication is key to getting the same level of results/engagement from prospective attendees. MORE
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. Use the same communication tools. Use the same communication tools. MORE
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options. MORE
In a remote or distributed workforce, arguably, the most important rules are around communication etiquette. It is vital to establish a communication etiquette that is accessible and universally applied across your organization. MORE
We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. He also knows that there are many organizations that aren’t ready for another crisis. MORE
Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Other organizations use regular phone calls, interactions at their live events and data gleaned from their marketing automation platforms or CRMs. Tailor your communications channels and content. MORE
The question is, has your association or chamber’s communications shifted along with it? So how exactly do members prefer to be communicated with in 2021? What did the report conclude about member communication preferences? MORE
Consider creating a member directory for your organization to facilitate outreach, support your communications, and more Wondering how to keep your members connected? MORE
Part of growing your organization is communicating membership value - and that’s tough! You and your active members know there are things that are totally unique to being a member of your organization, but it can be hard for a potential member to see that before joining. MORE
But do we effectively communicate this in a meaningful way a customer or prospective client will understand? What is the “Value Added” to their organization? The post Thinking Through Your Organization’s ROI appeared first on The Moery Company. The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). MORE
The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? Listen. You can’t introduce value without knowing what someone finds valuable. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. MORE
One thing is certain; if there is one essential truth about component relations it’s that we are in a partnership with our chapters and nothing is more effective at maintaining those partnerships than good old fashion communications. Two-thirds of the battle is just communications. MORE
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Communicate digitally to disseminate information. Communicate digitally to disseminate information. MORE
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Here are four ways that learning improvisational curiosity supercharges communication. #1 Improv curiosity unearths long-buried communicational habits—both the good and the bad—as a valuable and necessary first step toward greater impact. #2 MORE
Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. Construct a communication plan to engage members. Construct a communication plan to engage members. MORE
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor. MORE
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber MORE
What can you, the communication professional, learn from my colleague’s daughter? Social media’s two-way communication easily answers the question of who sees your content. Why are you communicating? If you abuse that attention from your audience, you’ll see followers leaving for someone who better communicates to their needs. The same holds true with communications. What are the takeaways from each communication piece? Communications Marketing MORE
We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating. I wonder how long shutdown or boycott campaigns like this will work when our organizations become more and more social, and participating in social media becomes a daily function of most jobs. MORE
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. MORE
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. member-based organizations navigate the current COVID-19 situation. >> MORE
How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen MORE
Some are sending out their renewal notices earlier than usual because of increased communication and delivery of value to their members. Organizations are using Microsoft Teams and GoToMeeting, to name a few, for secure connections. MORE
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Use member data to strengthen communication. MORE
Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and effectiveness.Visit them at [link] How Well Do Your Donors Know Your Organization? In large part that depends upon how well you are communicating your brand - your vision, values and personality. MORE
Organizations that continue to provide relevant, timely, and useful information will succeed in breaking through the noise and will be rewarded with returning customers – or members if you are in the association space – and acquisition of new ones. MORE
Miscommunication thrives when organizations lack clarity, honesty and vulnerability. . When associations enter periods of change, leaders typically call for a town hall meeting, issue a memo or send out an organization-wide email. MORE
Wild Apricot
MARCH 1, 2021
Could your organization get a message to all your members within 48 hours? One small association thought so, until last week when an unexpected event revealed a major flaw in how the group was communicating with its members.
Moery Company
JUNE 23, 2020
Organizations that continue to provide relevant, timely, and useful information will succeed in breaking through the noise and will be rewarded with returning customers – or members if you are in the association space – and acquisition of new ones.
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Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.
Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.
MembersClicks
FEBRUARY 8, 2021
The question is, has your association or chamber’s communications shifted along with it? So how exactly do members prefer to be communicated with in 2021? What did the report conclude about member communication preferences?
Blue Sky eLearn
FEBRUARY 4, 2020
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Communicate digitally to disseminate information. Communicate digitally to disseminate information.
Wild Apricot
OCTOBER 16, 2017
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication
Higher Logic
FEBRUARY 4, 2020
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??
Blue Sky eLearn
FEBRUARY 18, 2021
Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. Construct a communication plan to engage members. Construct a communication plan to engage members.
Higher Logic
JUNE 9, 2020
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber
Wild Apricot
JANUARY 15, 2019
Consider creating a member directory for your organization to facilitate outreach, support your communications, and more Wondering how to keep your members connected?
|
Moery Company
JULY 1, 2019
But do we effectively communicate this in a meaningful way a customer or prospective client will understand? What is the “Value Added” to their organization? The post Thinking Through Your Organization’s ROI appeared first on The Moery Company. The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI).
Association Adviser
NOVEMBER 6, 2020
How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen
Higher Logic
JANUARY 24, 2019
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.
Association Success
OCTOBER 20, 2020
Miscommunication thrives when organizations lack clarity, honesty and vulnerability. . When associations enter periods of change, leaders typically call for a town hall meeting, issue a memo or send out an organization-wide email.
Higher Logic
MARCH 12, 2019
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. Use the same communication tools. Use the same communication tools.
Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.
Association Adviser
MAY 5, 2020
Another day, another organization asking you to take a survey. 3 important reasons to participate in the 2020 Association Communications Benchmarking Survey.
Achurch
OCTOBER 27, 2020
In a remote or distributed workforce, arguably, the most important rules are around communication etiquette. It is vital to establish a communication etiquette that is accessible and universally applied across your organization.
MembersClicks
JUNE 5, 2018
Do you ever feel like you’re spending too much time explaining what your organization does to prospects - or even to members? A chamber may be easily confused with the local convention and visitors bureau, or a state chapter of a professional association may struggle to differentiate themselves from the national organization. Clearly communicating your organization’s purpose just takes some intention.
Moery Company
MAY 3, 2018
For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Here are four ways that learning improvisational curiosity supercharges communication. #1 Improv curiosity unearths long-buried communicational habits—both the good and the bad—as a valuable and necessary first step toward greater impact. #2
GrowthZone
JUNE 30, 2020
Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” She also walked through the messaging basics and best practices for structuring association communications. Using a Communications Matrix.
GrowthZone
APRIL 3, 2020
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. member-based organizations navigate the current COVID-19 situation. >>
Moery Company
APRIL 30, 2020
Some are sending out their renewal notices earlier than usual because of increased communication and delivery of value to their members. Organizations are using Microsoft Teams and GoToMeeting, to name a few, for secure connections.
Wild Apricot
JANUARY 17, 2011
Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Other organizations use regular phone calls, interactions at their live events and data gleaned from their marketing automation platforms or CRMs. Tailor your communications channels and content.
Wild Apricot
DECEMBER 3, 2010
Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and effectiveness.Visit them at [link] How Well Do Your Donors Know Your Organization? In large part that depends upon how well you are communicating your brand - your vision, values and personality.
AssociationChat
MAY 28, 2020
We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. He also knows that there are many organizations that aren’t ready for another crisis.
YourMembership Blog
OCTOBER 25, 2013
The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? Listen. You can’t introduce value without knowing what someone finds valuable.
MembersClicks
MAY 7, 2019
Part of growing your organization is communicating membership value - and that’s tough! You and your active members know there are things that are totally unique to being a member of your organization, but it can be hard for a potential member to see that before joining.
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Use member data to strengthen communication.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.
Mariner Management
OCTOBER 16, 2020
One thing is certain; if there is one essential truth about component relations it’s that we are in a partnership with our chapters and nothing is more effective at maintaining those partnerships than good old fashion communications. Two-thirds of the battle is just communications.
Membersuite
APRIL 8, 2020
Due to COVID-19, many organizations decided to take their events virtual rather than canceling or postponing. When going virtual, communication is key to getting the same level of results/engagement from prospective attendees.
KiKi L'Italien's Acronym Soup
MARCH 24, 2015
The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? Does your organization focus on always improving? Does your organization use technology to better communicate internally? In your role, how would you choose to next invest in technology for your organization? Do employees have room to experiment in your organization?
Association Adviser
OCTOBER 15, 2015
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Polls AHNA American Holistic Nurses Association communication integration communication strategy integrated communications Kurt Nagle member communication Nicole Malcolm social media
Higher Logic
NOVEMBER 9, 2015
What can you, the communication professional, learn from my colleague’s daughter? Social media’s two-way communication easily answers the question of who sees your content. Why are you communicating? If you abuse that attention from your audience, you’ll see followers leaving for someone who better communicates to their needs. The same holds true with communications. What are the takeaways from each communication piece? Communications Marketing
Reid All About it
NOVEMBER 1, 2010
We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating. I wonder how long shutdown or boycott campaigns like this will work when our organizations become more and more social, and participating in social media becomes a daily function of most jobs.
Wild Apricot
SEPTEMBER 18, 2013
Our Multi-Chapter Benchmarking Survey offered some insight on communications and website practices and challenges at multi-chapter organizations. Multi-Chapter-Benchmarking-Survey Multi-Chapter-Benchmarking
Moery Company
JANUARY 16, 2018
Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. According to the 2017 Association Communications Benchmarking Report , many associations indicated the #1 communications challenge is their struggle to relay their membership value proposition. The post JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan?
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