What’s Next for Association Communications?

Moery Company

Organizations that continue to provide relevant, timely, and useful information will succeed in breaking through the noise and will be rewarded with returning customers – or members if you are in the association space – and acquisition of new ones. Organizations that are just making noise may lose their audiences forever and those who don’t create content at all will be mostly forgotten. Get organized and get better at building relationships, not only with members but also partners.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Communicate digitally to disseminate information. Communicate digitally to disseminate information.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??

Thinking Through Your Organization’s ROI

Moery Company

But do we effectively communicate this in a meaningful way a customer or prospective client will understand? What is the “Value Added” to their organization? The post Thinking Through Your Organization’s ROI appeared first on The Moery Company. The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI).

Why Your Organization Needs a Member Directory

Wild Apricot

Consider creating a member directory for your organization to facilitate outreach, support your communications, and more Wondering how to keep your members connected?

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. One unfortunate result of COVID-19 is that organizations who have closed, had to do layoffs, or transition to work from home may have many emails addresses which aren’t being checked frequently or at all. For example, send at 7:18 am instead of 7 am because many organizations choose to send on the hour.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.

Techniques for Clearly Communicating Your Organization’s Purpose

MembersClicks

Do you ever feel like you’re spending too much time explaining what your organization does to prospects - or even to members? A chamber may be easily confused with the local convention and visitors bureau, or a state chapter of a professional association may struggle to differentiate themselves from the national organization. Clearly communicating your organization’s purpose just takes some intention.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. Use the same communication tools. Use the same communication tools.

“Where Do We Go From Here?” Improv & the Power of Curiosity in Communication - Moery Company

Moery Company

For 20 years I’ve taught organizational communication by sharing the skills of theatrical improv. Along the way, I’ve discovered the crucial power of improv for business communication is as a “gym” for growing your curiosity muscles. Here are four ways that learning improvisational curiosity supercharges communication. #1 Improv curiosity unearths long-buried communicational habits—both the good and the bad—as a valuable and necessary first step toward greater impact. #2

Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey

Association Adviser

Another day, another organization asking you to take a survey. 3 important reasons to participate in the 2020 Association Communications Benchmarking Survey. The post Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey appeared first on Association Adviser. Association Communications Benchmarking Series COVID-19 Resources Features Leadership Marketing & Communications Association Communications Benchmarking study

Why You Still Need a Crisis Communications Plan

AssociationChat

We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. He also knows that there are many organizations that aren’t ready for another crisis.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. member-based organizations navigate the current COVID-19 situation. >>

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Other organizations use regular phone calls, interactions at their live events and data gleaned from their marketing automation platforms or CRMs. Tailor your communications channels and content.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.

5 Questions to Ask Yourself Before Writing Member Communications

GrowthZone

Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications. Using a Communications Matrix.

Assessing Your Brand & Communications

Wild Apricot

Assessing Your Brand & Communications This is a guest post by Howard Levy , founder of The Nonprofit Brand Institute a branding agency that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and effectiveness.Visit them at [link] How Well Do Your Donors Know Your Organization? In large part that depends upon how well you are communicating your brand - your vision, values and personality.

Communicating with Prospective Attendees About Your New Virtual Event

Membersuite

Due to COVID-19, many organizations decided to take their events virtual rather than canceling or postponing. When going virtual, communication is key to getting the same level of results/engagement from prospective attendees.

2011 Nonprofit Communications Trends Report

Wild Apricot

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report. association association marketing member communication networking nonprofit non-profit Non-profit Communications nptech social media

Communicating Your Unique Membership Value: 2 Steps

MembersClicks

Part of growing your organization is communicating membership value - and that’s tough! You and your active members know there are things that are totally unique to being a member of your organization, but it can be hard for a potential member to see that before joining.

How Association Leaders Are Pivoting Their Organizations – Notes From Our Covid19 Executive Leader Round Table

Moery Company

Some are sending out their renewal notices earlier than usual because of increased communication and delivery of value to their members. Organizations are using Microsoft Teams and GoToMeeting, to name a few, for secure connections. Send out “thank you” communications to annual sponsors as well as providing sponsor information to members should they need to use the partners’ goods and services.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.

The Marketing of Value for your Organization

YourMembership Blog

The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? Listen. You can’t introduce value without knowing what someone finds valuable.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Use member data to strengthen communication.

Communication Shutdown: Not Here, Folks!

Reid All About it

We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating. I wonder how long shutdown or boycott campaigns like this will work when our organizations become more and more social, and participating in social media becomes a daily function of most jobs.

Job Candidates Are Still Struggling to Communicate

Association Success

Poor communication skills are affecting job candidates. We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. What’s their communication like? In our organization, we surveyed hiring managers and HR staff to understand the skills that they think are missing in job candidates. Again, communication was number one as a need here.

The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Here are the top 10 individual communication channels from our 2018 survey: There’s not much change in the top five from 2017’s list.

Communication Integration More Easily Said Than Done

Association Adviser

Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Polls AHNA American Holistic Nurses Association communication integration communication strategy integrated communications Kurt Nagle member communication Nicole Malcolm social media

Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? Does your organization focus on always improving? Does your organization use technology to better communicate internally? In your role, how would you choose to next invest in technology for your organization? Do employees have room to experiment in your organization?

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

And for still others, it means a time to catch up, organize and reflect. This year I’m recommending in your communications with members that you simply emphasize brevity and clarity. It means sending fewer communications (electronic and print) that are consistently branded in both look and tone. Likewise, I’m advocating for clearer communications. And by this I simply mean identifying and promoting only key messages in our communications with members.

Communications In A Multi-Chapter Environment

Wild Apricot

Our Multi-Chapter Benchmarking Survey offered some insight on communications and website practices and challenges at multi-chapter organizations. Multi-Chapter-Benchmarking-Survey Multi-Chapter-Benchmarking

The key to successful CSM/planner collaboration is communication

Aaron Wolowiec

Ultimately, the key to a successful relationship with your CSM is communication. Following are a couple of tried and true tips guaranteed to help you communicate more effectively with your convention services manager. Tell your CSM everything you can about your organization, its conference and all the quirks that come with it. In turn, this saved his organization more than $4,200 per day. Kelly Van Dyke, CMP. This post is authored by guest blogger Kelly Van Dyke, CMP.

Member Communications & Information Overload - Finding Balance

Wild Apricot

How does an organization find a balance? Since many membership and non-profit organizations may be asking themselves these very questions in terms of their member communications, we offered some ideas on how you can begin to answer these questions.( Associations member communication membership nonprofit non-profit Non-profit Communications nptech social media

Technology: The Communication Enabler

Association Success

As a systems developer for 10+ years, a manager for about a year, and yes, a huge techy, I have firmly come to believe in the importance of technology for assisting in building bridges and opening communications between people. Communication is the golden ticket to fixing a siloed culture, improving connections, and fostering transparency across an organization. How this sharing model is executed on a wider level brings us full circle back to the communication issue.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

What can you, the communication professional, learn from my colleague’s daughter? Social media’s two-way communication easily answers the question of who sees your content. Why are you communicating? If you abuse that attention from your audience, you’ll see followers leaving for someone who better communicates to their needs. The same holds true with communications. What are the takeaways from each communication piece? Communications Marketing

JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan? - Moery Company

Moery Company

Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. According to the 2017 Association Communications Benchmarking Report , many associations indicated the #1 communications challenge is their struggle to relay their membership value proposition. The post JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan?