How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Release at an odd time. “

Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching.

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The Complete 2018 Step-by-Step Guide On How To Write A Press Release

Jamie Notter

In order to ensure the maximum effectiveness of your press release, you will want to make sure that they conform to certain generally accepted formatting practices. By following the press release format guide below, you’ll increase the reach and popularity of your company. But first, what is a press release? Whether you are planning on having a startup or you already have a company, here’s a handy guide on how to write a press release.

The Big Picture: Most overused phrases in press releases

The Big Picture

Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Communications. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications.

Tire Group Rolls Out New Name, Communications Strategy

Associations Now

As part of the rebranding, the association launched a new website, , and released new data about the industry’s economic impact, and it aims to raise USTMA’s profile with policymakers, consumers, nongovernmental organizations, and other stakeholders, Luke said.

How to Apply Social to Communications


Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. And post news, not press releases.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Higher Logic

Read more about the acquisition in our press release. Community Platforms & Updates Communications Engagement2017 is shaping up to be our best year yet!

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Communications Community Management MarketingOnline communities are all about getting relevant, ongoing conversations to customers quickly and easily.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Read more about the acquisition in our press release. Community Platforms & Updates Communications

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

#DropsMic Public Speaking Tips for Association Professionals

AMR Management Services

As association professionals, we all engage in written communication pretty much all day every day, whether it’s writing emails, articles, social media posts, press releases, blogs, white papers

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Five Habits of Effective Business Writers

Higher Logic

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. Communications MarketingThe difference between effective, efficient writers and the rest is a matter of habit.

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Questions & Answers Regarding Writing Without B t

Higher Logic

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? Communications Marketing Social Media

The Four Writing Tics You Must Leave Behind in 2016

Higher Logic

Take these sentences from a press release by hybris, a division of the software giant SAP, about a new “billing solution.”. Smart communicators find a way to say what they mean in simple language, even if it’s technically sophisticated. CommunicationsWriting.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. Are you rolling out a new communications program?

You’ve Got to Read This: August 23, 2011

Reid All About it

Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release.

Association Web Design and Considerations for News Coverage

Vanguard Tech

So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. Route the contact through your PR or communications teams so they can coordinate and follow-up.

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill Andreu.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Yet, many event planners struggle with attracting media attention and getting enough press coverage. Send press releases to traditional and non-traditional media. Instead of just doing a big press conference, host an evening launch reception and mini-junkets.

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Working with the Media

Associations Live

MSAE''s Communications Networking Group had a lively discussion on Working with the Media. Press releases can improve the visibility of your organization and recognize key people and events. Include live links in your press releases.

With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a press release.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. continuing education live events member communications non-dues revenue revenue

Realtors Expand Reach of Accelerator Program

Associations Now

The 48 tech companies that have thus far participated in the accelerator have raised more than $350 million in financing during or after the program, according to an NAR press release.

Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? On the positive side, broadening your thinking of “media” means you have many other places to share your story and more audiences to communicate with. I realize following these suggestions requires a lot more than communication skills.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner

Associations Now

The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest smart speaker or phone. According to a press release, Chuck brings “the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen.”.

NAACP Charts New Direction With National Listening Tour

Associations Now

I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a press release.

Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. Community Platforms & Updates Communications Marketing Automation Online Community

Vanguard Client Spotlight: Associations in the News

Vanguard Tech

To learn more, read this press release on the ESOP Association website. This press release and corresponding study shows how an association’s website can serve as a centerpiece for the organization’s integrated communications efforts.

Effort Highlights Speech and Language Services Available to Students

Associations Now

To educate parents about the speech and language options available, ASHA shared a press release with parenting media and bloggers and then pushed it out through various social media channels.

Daily Buzz: How One Association Is Re-Creating History

Associations Now

The 1869 photograph is a historic image, and this new one could well sit next to the original for another 150 years,” PPAM President Melvin Guante said in a press release. Like external messaging, internal communications should be goal-based , says Nonprofit Marketing Guide.

Daily Buzz: Spend Less Time on Email

Associations Now

Folders can keep your inbox more organized, but they can slow you down when you’re looking for specific communications. Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive.

How to Create an Association Crisis Response Plan


The intent of crisis communications is to strategically restore and preserve an organization’s reputation. To begin your communication planning, start here: Build the team. Appoint the crisis communications lead person who is responsible for ensuring all tasks are completed.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.