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Behind an Association Journal’s Open-Access Move

Associations Now

Earlier this month, Communications of the ACM , published by the Association for Computing Machinery, made two substantial moves. In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience.

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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. What content and search terms do they search for on your site?

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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

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Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8). Governance.

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Lunchtime Links: Invest in New Technologies That Matter

Associations Now

” More specifically: “Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels.” Don’t forget to issue press releases and share your successes with the media. They often create new opportunities and shift surplus for businesses.”

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

In a recent blog from the WAV group, the author observes that traditional MLSs are focused on communication with their members. However, “More aggressive MLSs are putting themselves in the center of the conversation about real estate issues by communicating to consumers.

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SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Lawyers and Consultants who practice Newsjacking WIN By Jonathan Price, a London-based freelance marketing and business development professional with a background in the legal events industry. RESOURCES: RealTime PR. David Meerman Scott.