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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

Lunchtime Links: Invest in New Technologies That Matter

Associations Now

How to evaluate new technologies. New technologies are all around us, every day. Worthy tech: There’s no hiding from technology. But not every new technology is worth your time—or your money. How does your organization evaluate new technologies?

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

In a recent blog from the WAV group, the author observes that traditional MLSs are focused on communication with their members. However, “More aggressive MLSs are putting themselves in the center of the conversation about real estate issues by communicating to consumers.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Through the years I have progressed with responsibilities in membership development, member benefits, education, government affairs, international relations, chapter relations, database technologies and meetings/trade shows.