How Associations Can Get Media Traction with Press Releases

Associations Now

Here are six tips associations can use when writing and sending out press releases. Like other media outlets, Associations Now finds out about some of these initiatives through well-written and well-timed press releases. Create targeted media lists.

The Big Picture: Most overused phrases in press releases

The Big Picture

« New International Survey on New Media Practices Uncovers Disparity in PR | Main. Most overused phrases in press releases. Factiva Insight has issued a new report listing the most overused used phrases in press releases for 2006 for the US, the UK and globally. Listed below are links to weblogs that reference Most overused phrases in press releases : Comments. Communications. Social Media. The Big Picture.

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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals.

Top Association Social Media Jobs This Week – February 9


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are a nonprofit organization that believes that technology is a powerful enabler for social change.

Building an Association Crisis Communications Webpage


During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Links to press releases. Media Statements (video or text).

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Supports other members of overall communications department and editorial staff in these efforts.

Association Social Media: National Society of Accountants


——————— Everyone say hi to Claire Berlin, Membership and Communications Coordinator, National Society of Accountants! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications.

How Nonprofit CEOs Use Social Media (Enthusiastically) for Personal and Organizational Leadership

Beth Kanter

But you are probably, like most who work in the social change sector, incredibly busy. Maybe you are muttering to yourself ”Who can find the time to do social media?” What are your strengths and preferences and what is the best match in terms of social channels?

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse.” Social Media. Off Stage.

With New Administration, Government Communications Group Reasserts Members’ Role

Associations Now

The National Association of Government Communicators issued a public reminder of its members’ roles and responsibilities as the administration transitions and several federal agencies have restricted their communications.

Questions & Answers Regarding Writing Without B t

Higher Logic

Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. How would you adjust a traditional press release approach to be more effective and impactful? Social media is the epicenter of impatience.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The coordinator will be responsible for supporting strategic PR and social media campaigns.

From Purgatory to Pioneers: Rebooting Associations

Reid All About it

Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Traditional media can’t even compete. Circular data – the social data we willingly put online that paints a picture of our behavior, interests and needs.

How to Apply Social to Communications


Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. Social media demands a new approach from you.

How to Create an Association Crisis Response Plan


The intent of crisis communications is to strategically restore and preserve an organization’s reputation. It may not make the 6:00 news, but word can spread quickly through social media channels. To begin your communication planning, start here: Build the team.

10 Film Industry Tips for Getting Media Coverage for Events

Cvent Association Tips

Media coverage is a key success factor for many corporate and association events. Yet, many event planners struggle with attracting media attention and getting enough press coverage. Here are 10 tips from the film industry for how to improve media coverage of your events.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth Kanter

The course is about how to leverage networks and social media for learning and impact. They will be doing a variety of work tasks (not just social media and networks). Here’s what I learned: Global Social Media and Mobile Usage Studies and Internet Penetration.

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

#DropsMic Public Speaking Tips for Association Professionals

AMR Management Services

As association professionals, we all engage in written communication pretty much all day every day, whether it’s writing emails, articles, social media posts, press releases, blogs, white papers

Building Personas: Defining Your Audience

Higher Logic

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations.

Blog as newsroom - SMT part 2


Ok so here is the second Social Media Today post that really stood out for me recently. I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Now, I just need to write some press releases. : ). associations social media marketing PR communications This idea is GENIUS and I absolutely plan to try it.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association.

Association Web Design and Considerations for News Coverage

Vanguard Tech

What about journalists and the media? So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. Route the contact through your PR or communications teams so they can coordinate and follow-up.

Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. One is Association Media & Publishing’s EXCEL Awards.

Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. “It’s

You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” Thorsen shares Ten Time Management Tips for Nonprofit Communicators.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. Jill Andreu.

Be a Social CRM Hero!


Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications. Social media demands a new approach from you.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy Social Media Manager.

Effort Highlights Speech and Language Services Available to Students

Associations Now

To educate parents about the speech and language options available, ASHA shared a press release with parenting media and bloggers and then pushed it out through various social media channels.

Online Community Case Study: Illinois Park and Recreation Association's IPRA Online


I've been conducting some interviews for case studies of associations using social media, which will appear as part of the Association Social Technologies Survey , which is coming out very soon. One of my case studies is the Illinois Parks and Recreation Association, and I recently got a heads up from Dean Comber, Director of Operations at IPRA, with a press release on their new online community which they launched at the end of September.

NAACP Charts New Direction With National Listening Tour

Associations Now

I firmly believe that this tour will expand our reach, touch our people, engage more diverse audiences, and reinforce our focus on civil rights in this age of great political and social uncertainty,” Interim President and CEO Derrick Johnson said in a press release.

Association Uses Facebook Live to Expand Education

Associations Now

The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming.

How to Apply Social to Conferences


Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. Featured Social CRM and ROI

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Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? Why won’t the media show up to my news conference? However, there’s another question I invite you to consider: How can I win in this new media landscape? Media loves provocative. Evolving: Think Beyond “Media”.

Technology Gap: Are Meeting Planners and Attendees on the Same Page?

Associations Now

A new report reveals the similarities and differences in attendee and planner expectations across three areas of technology: event apps, social media, and virtual meetings. Social media. However, both groups ranked participating in games and contests via social media low.

Marketing, Membership and Comms Association Jobs – June 27


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The Marketing and Membership Seasonal Associate is responsible for providing a range of administrative support to both the marketing & communications and membership teams.