How do we price and sell our virtual event sponsorships? – Ask JP #030

Moery Company

We’ve been doing a series of podcasts and videos about virtual sponsorships and these questions fall into the third pillar of pricing and selling virtual event sponsorships. The first question is, “How do you price your virtual sponsorship program?”

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! Allows people to choose their own price, switching the power structure and asking people what something is worth to them rather than you telling them what it costs.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? This is also known as cost-plus pricing. . Premium Pricing.

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The Price of Honesty

KiKi L'Italien's Acronym Soup

One thing I had to recognize for myself was that I''m happier creating ways to communicate with people, than not.usually using something like video to do so. Honesty can be really expensive. At least it seems like it. Because if I were to tell you a list of truths, you might make decisions about me that were not necessarily pleasant. For example: I hate exercise. I''m bored with green juice and the entire juicing craze. I like wine - probably a little too much.

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CIM – how they presented their membership price rise

Optimist Consulting

However, you may feel there is a good business reason to increase prices, so how do you present this to members? What I liked about their communications: Firstly, I think it was good that they were proactive and chose to anticipate any questions by producing a Q & A document. As an organisation you do not want to appear to be “wasting money” on documents about price rises.

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Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Even the best communicators can sometimes find themselves focusing on the message they want to communicate, rather than on what the member/audience needs to know. Audit your communications for audience centricity.

Game Changer: Tips For Creating A Pricing Strategy

Associations Now

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Quick example: Video streaming and rental company Netflix whose stock fell almost $200 over the course of a few months after increasing the prices of its streaming service several years ago to cover the cost of higher licensing fees.

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Association Conference Becomes Center Stage for Drug-Price Debate

Associations Now

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments. “Prices are based on what has come before and what the seller believes the market will bear.”

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Leadership Limerick: Putting a Price on Value

Idea Architects

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Some professional associations have attempted the freemium model in which a base level of membership and benefits is provided for free with more valuable programs and services available at higher-priced levels of affiliation. You shouldn't just play around with price.

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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

“The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them,” Miller writes. The post Wednesday Buzz: The Price of Looking Too Nice appeared first on Associations Now When designing newsletters, flyers, or other promotional materials for your organization, should you have to be worried about things looking “too professional?”

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We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company. The Big Red M” also offers consulting services for membership dues pricing, sponsorship inventory, sales processes, strategic planning and other association operations. Bachelor’s degree in communications, marketing, business.

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The encounter, which repeatedly aired on television and topped the news cycle, drew fresh attention to the high price of pharmaceutical drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.

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Nine tips to promote win-win negotiating (no matter the contract)

Aaron Wolowiec

A correlation exists between the value of your business and the number of concessions or price breaks your organization can expect to receive during contract negotiations. Instead, carefully consider your organization’s needs and wants, and communicate them accordingly. Look beyond price to conditions. On Wednesday, Nov.

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Inspired by Valentine’s Day, Don’t forget to K.I.S.S (Keep it Simple, Stupid)

Moery Company

In my experience, the best method for sales and sales communication is just to keep it simple. All too often I see overly complicated proposals, sales communications and especially marketing emails that are over the top, over-explained and overdone. They flip to the last page and look at the price. Sales Communications – As a salesperson, it’s amazing how many emails you receive from other people trying to sell YOU something – and just how wrong they get it.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

Writing+Listening+Communications+Productivity = Readings for Association Executives

SCD Group

How to Listen When Your Communication Styles Don’t Match By Mark Goulston via Harvard Business Review Why do people who consider themselves good communicators often fail to actually hear each other? How to lose a new customer By Jim Connolly via Jim’s Marketing blog It wasn’t the price. Notice, the price was not the key factor here. Their price for the four hour service was very reasonable. How To Write When You Have No Ideas and No Time.

Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs. Objection 1: Price.

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. And even if it does, the members that are obtained will likely continue at a much lower rate when the full price is requested at the time of renewal. The best approach to membership recruitment continues to be a regular stream of value laden communications that include an incentive to act within a given timeframe. Dues Discount price testing Test marketing

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. Power of suppliers: How easy it is for suppliers to drive up prices? Power of buyers: How easy is it for buyers to drive prices down? Either way, the tool you use to communicate actions and outcomes is just as important as the plan itself. Communicate.

Effective communication between Membership Leaders and CFOs

Experts in Membership Marketing

This is a tough question at any time, let alone now when we face 9.6% (and increasing) unemployment, increasing gas prices and much more. In a session I presented with my good friends Andrew Goldschmidt, Rob Batarla and Susan Medick at the ASAE & The Center for Association Leadership Annual Meeting & Expo held earlier this week in Toronto, ON, in a room of over 40 CFOs and Membership VPs, Directors and Managers, we discussed how CFO's and Membership could better communicate.

Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers.

Many Organizations Accidentally Ignore New Members

Smooth The Path

Surprised by the high price of registration and my estimated travel cost, I pressed delete. A new member onboarding program is a structured plan for communicating with new members consistently and frequently during the first year of membership with the goal of engaging each new member. Member Engagement association marketing communications belonging member communications new member engagement new member experience new member onboarding onboarding

Association Subculture: Leave Room For Eleven

Association Subculture

We are all pushing the envelope and paying a heavy price to do it. communications. (4). skip to main | skip to sidebar. Monday, September 7, 2009. Leave Room For Eleven. These go to eleven." Nigel Tufnel. The Short of It. In all sectors, public or private, innovation is the name of the game. We know all the way up to "10" is execution, innovation lives at "11". The problem is, when we get to "11" we turn it into the new "10".

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The new association “normal”

Aaron Wolowiec

So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. AA: What do you think the biggest membership communications challenges are for today’s association? It changes the dynamic of how people communicate. But, technology actually enables communication. John Graham, president of ASAE.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? Use your observations about the type of professionals you see at meetings and events as a starting point for segmenting your membership and coming up with communications that speak to those segments.

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge. Members feel like they are receiving bonus documents for everything from PoS procedures and credit card issues to pricing on equipment.

The benefits of educating about benefits

Aaron Wolowiec

In fact, just the other day while I was grocery shopping, two women were discussing their benefits while they compared the price of cheese. Communicate with your employees on a regular basis. Associations Best Practices Learning associations benefits communication education email employees employment happiness Harris Poll health care human resources productivity Rapid Learning Institute research social media staff survey The HR Cafe Unum workers As a follow up to my Aug.

Membership Must Have Its Privileges

YourMembership Blog

Pricing. If you decide to offer 90% of your content and activities to everyone (regardless of membership) and lock 10% down for members only, you must communicate what that 10% is. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team.

The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. It shouldn’t just fall on the shoulders of the director of marketing and/or director of communications.

Meeting Promotion Ideas

Associations Live

Add a line to contribute to the scholarship fund with dues renewals Consider a different pricing model for a conference  one price for an organization versus individual  goal is to build relationships with others in the organization, not just the top contact  dont offer food or either you will lose money. Associations brainstorming communication communications conventions Events ideas Management marketing meetings Membership Miscellaneous planning

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Why are you sending me renewal notices right away – I haven’t even gotten all your welcome cycle communications yet? I renewed four months late, and my access to benefits had lapsed, and now I’m only getting eight months of benefits, yet I still had to pay full price? Which is more member-centric?

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. It’s one reason why I choose to shop at Publix – “where shopping is a pleasure” – verses the other stores that sometimes offer the products I buy at lower prices. Features Marketing & Communications association branding marketing

An Inside Guide to Web Redesign

Association Adviser

Price points for websites can vary greatly depending on your identified outcomes and deliverables. Consider and leverage all available communication channels (e.g., From the Front Lines Marketing & CommunicationsAaron D. Wolowiec, MSA, CAE, CMP, CTA, Event Garde. Q: Our current website is no longer meeting the needs of our internal and external audiences. While I’m now in the market for a web redesign, I don’t quite know where to begin.

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. Geofilter pricing can be as minimal as $5 and is based on the geofilter’s duration and boundary lines (ranging from 20,000 to 5 million square feet). Marketing & Communications association marketing

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Pricing—What is the pricing structure? Features From the Front Lines Marketing & Communications AENC Analytics data marketing Christina Motley, On Point Marketing.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

How to attract new members in a budget-conscious world

Nimble AMS

Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Price can be a barrier to joining – especially for those early in their careers and those between jobs.

The Customization & Segmentation of Data

Associations Live

MSAE''s Communications Networking Group, led by Tara Loftus of Adapta Interactive came together to discuss the book " Custom Nation " by Anthony Flynn and how we can apply the principles of a custom world to the association community. Free publicity Customers/members paying higher prices Free market research More sales, especially repeat business Stronger online presence Customer loyalty So how can all of this apply to associations? communication communications Membership

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Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.