Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? This is also known as cost-plus pricing. . Premium Pricing.

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Tips for association member recruitment

Aptify

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members. Break down the price barrier. Price can be a barrier to joining, especially during challenging times.

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How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Pricing. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Pricing.

Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. With a steep 50% off discount, it is unlikely that the additional response will make up for the lower price. Dues Discount price testing Test marketing

Final Look at Lessons Learned During the Onset of the Pandemic – Association Hustle Podcast Episode 237

Moery Company

We’re focusing on sponsorships and membership retention, renewal, engagement, and recruitment with a look ahead of what’s next for associations. Because, more than likely, you’re doing more outbound communication than you’ve done before. You could potentially see the growth of your communication teams. Membership Recruitment. If you haven’t moved into the recruitment mode, when are you going to do it?

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Writing+Listening+Communications+Productivity = Readings for Association Executives

SCD Group

We are seeing more and more nonprofits use LinkedIn for organizational goals – from its powerful board recruitment tool to setting up company pages (see Ten Must Follow Nonprofits on LinkedIn). How to Listen When Your Communication Styles Don’t Match By Mark Goulston via Harvard Business Review Why do people who consider themselves good communicators often fail to actually hear each other? Notice, the price was not the key factor here.

Association Brain Food Weekly: 11.20.20

Reid All About it

Virtual conference pricing. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Maximizing Revenue through Smart Pricing Strategies. Meaningful Engagement: Communicating with Your Members in Troubled Times.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. It’s one reason why I choose to shop at Publix – “where shopping is a pleasure” – verses the other stores that sometimes offer the products I buy at lower prices. Features Marketing & Communications association branding marketing

How to attract new members in a budget-conscious world

Nimble AMS

What can you do to recruit new members when money is tight? Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Attracting new members to your association is always a top priority.

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. Price. (9).

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Association Brain Food Weekly: 11.6.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Building Your 2021 Communications Plan. Discover everything that needs to go into your 2021 communications plan. AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations.

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Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Virtual Event Revenue: Picking a Price for Your Online Conference.

Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about.

How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ” Nicole Malcom, director of operations for the American Holistic Nurses Association (AHNA) , argued that associations don’t research [new tech initiatives] well enough to determine if they will really be used by the members, and they don’t shop around to find the best price and best fit for their organizations.

Members Hire Constant Transformation

Potomac Core

Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members. The Index’s return to the Industry is helping to justify price changes with its customers. The organization also provides assets helping the Industry attract new workers, including an Industry promotional video “We Are The Cold Chain” , branded by each of the companies for local market worker recruitment. Late Breaking News.

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Association Brain Food Weekly: 5.10.19

Reid All About it

Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. Gain a better understanding of your value proposition and communicating that value to your current and prospective members. Learn about best practices for prospectus development, sponsor acquisition, package development, sponsorship propensity, and expenses vs. price vs. profit margin.

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Renaming and Rebranding Are NOT the Same Thing

SCD Group

How does its products/services match up with the re-branding effort (organizations often are guilty of "re-branding" but do nothing to change culture, address/introduce products/services, change their visual and verbal communications, etc. -- and until you address EVERYTHING, you''re really only just changing the name). Other aspects of the brand are far-ranging: how the receptionist answers the phone, product mix, pricing, location where meetings are held; colors; energy.

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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

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Membership Marketing Blog: ASAE Marketing, Membership.

Membership Marketing

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ASAE Marketing, Membership & Communications Confer. Membership Recruitment. (4).

Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. There was no welcome message, no suggestions on how I could get the most out of this meeting, no expectations communicated. Reading about other member organizations’ experiences is helpful, as is connecting with people in similar roles through social media but how people communicate what their group is like may differ greatly from an actual member’s experience. How do they recruit? Pricing.

Association Brain Food Weekly: 1.18.19

Reid All About it

A classic marketing mantra (about pricing) is flawed. Presenter: Carol Vernon, executive coach, founder, Communication Matters. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging.

Landing Your Dream Job Doesn't Mean Leaving Your Current One

YourMembership Blog

Pricing. It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Pricing. Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Branding. Control. Add-On Products. Support. Company. News + Press. Customers. Technology. Management Team. Partner Programs.

Association Brain Food Weekly: 9.30.16

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Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

Association Brain Food Weekly: 7.17.20

Reid All About it

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. 5 virtual conference pricing strategies. Find out how the host communicated with members at the height of the pandemic to continue bringing in renewals and exceed their goals despite the circumstances. The weekly list of free educational events and resources for the association community… Design thinking demystified.

The Trick to Innovating with Gen Y

YourMembership Blog

Pricing. Little things are those items and activities that although they cost very little, they make a big difference in recruitment, retention and loyalty. With a commitment to ongoing communication, you can channel their enthusiasm and direct them towards a goal. Pricing. Tags: communication , gen y , generational divide , innovation , member retention , Millenials. Membership Software Association Management Software. Solutions. Associations.

Association Brain Food Weekly: 10.27.17

Reid All About it

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members.

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Association Brain Food Weekly: 5.12.17

Reid All About it

Find out how the Handbell Missions of America changed their programs and benefits to meet the needs of their members, how they use communication and membership tools to encourage renewals, and what membership trends are on our minds. See how different fonts and typography communicate beyond the words they form. Recruiting new members is important, but existing members are the lifeblood of your association. – 5 Tips for Sponsorship Packages and Pricing Optimization.

Association Brain Food Weekly: 1.20.17

Reid All About it

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear some straight talk about membership software pricing. Learn what goes into pricing, how to control the costs of new membership software, and what questions you should ask technology vendors to ensure you get the right AMS fit for your association. Monday, January 23 is Community Manager Appreciation Day (#CMAD).

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Is Your Association on the Same Page as its Members?

Association Adviser

Have your membership recruitment methods evolved to adapt to online competitors? The more information you obtain, the easier it will be to fine-tune your membership recruitment process. If you decide to do a survey, offering an incentive for filling it out is well worth the price. Public education campaigns or workshops are a great way to start communicating that change.

Best Association Management Software | Our Top Picks

Fonteva

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks. Plus, Doubleknot makes it easy to fully customize and update your registration forms, add-ons, payment options, and communication settings.

Associations Settle Antitrust Charges Stemming From Ethics Codes

Associations Now

Competing for customers, cutting prices, and recruiting employees are hallmarks of vigorous competition. Agreements among competitors not to engage in these activities injure consumers by increasing prices and reducing quality and choice.”. And whether they’re trade associations with corporate members or professional societies with individual members, the members have the ability to communicate or act in a concerted way that might restrain trade.”.

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Rethinking Membership As A Global Engagement Model

GlowGlobally

Your value proposition must be adjusted (in its content, price and means of engagement) to suit the needs of the target audience and to offer value as it is perceived by that audience. It is a top-down management driven culture, so associations need to communicate value to the employer, and consider bundling assets into a customized enterprise-wide membership package which includes in-house face-to-face training programmes and digital access to certain knowledge products.

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Digital Leaders Fly Ahead of Disruption

.orgCommunity

The price of inaction is inability. Smart leaders are savvy recruiters. Now more than ever, it’s important to understand how your customers want to communicate. Technology is our silent partner in the challenging job of keeping the economy moving during COVID-19. This health crisis has taught us that the more we make the digital world our world, the better equipped we will be to manage both business and life in the face of disruption.

Daily Buzz: Market Your Meeting on the Cheap

Associations Now

The Event Manager Blog shares 122 ways to promote your event without a hefty price tag , including: Start or contribute to a blog. All event communication should be personalized to its audience. Hard to do any recruiting these days and not constantly run into talented folks who will never go back to working in an office again. A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed.

Inside a 29-Month Membership Growth Streak

Associations Now

Some kind of recruitment and retention superjuice? All of these have been major drivers of improved recruitment and retention in the past few years. It partnered with analytics firm IQ Strategic Solutions to analyze members and nonmembers along various characteristics such as age, education, counseling specialty, and responsiveness to marketing campaigns, as well as buying habits like purchase frequency, brand loyalty, price sensitivity, and profitability.

Friday Buzz: Are Job Boards Passé?

Associations Now

What the purchase of Monster.com—for a price far lower than its peak valuation—says about the value of job boards. “As online recruiting evolves, what’s old is somehow new again—including the old adage that it’s not what you know, it’s who you know,” Seebacher and Nicastro write. That’s according to Amanda Kaiser of Smooth the Path , who recommends putting a lot of energy into pre-conference communications.

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The Folly of Suppressing Overhead

Eric Lanke

But any organization that needs talented staff to design and deliver service programs needed by its constituents, must allocate the appropriate resources to recruiting and retaining that talented staff. Is it surprising, then, that the skills sets associated with the more difficult missions are harder to find in the marketplace, and therefore come at a premium price? Are you attending the 2013 ASAE Marketing, Membership and Communications Conference?

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2013 Membership Marketing Observations

Membership Marketing

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI. The groups with above average growth have often also used aggressive pricing strategies to bring in new members. At the end of the year, many bloggers present their trends for the year.