Defining the Process of Change

Association Adviser

Since my responsibilities include strategic and operational planning and our organization has successfully launched vast amounts of change over the last six years, this has ignited my curiosity about the process of change. Communication is key. I come from a family of change agents.

What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

On this week’s episode JP provides an update on The Moery Company’s business operation and what we learned during out application process for the Payroll Protection Program (PPP) loan. The process of this brought feelings of hope, frustration, gratefulness, and waves of other emotions. The post What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230 appeared first on The Moery Company.

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Creating an Effective Nominating Process for your Association

Association Leaders

It’s the time of year again when many associations are implementing their nomination and election process. Because associations are groups of people or companies in the same profession or industry there are many opportunities for conflict and other challenges as an association goes through its nomination and election process. . it is important that every association have a clear nomination and election process and that the process is followed each and every time.

Creative Process Tips and Tools

Wild Apricot

If you are kick-starting some communications planning this summer, here are some tips and resources that might help. member communication

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

Start by setting up systems that provide regular customer communication, such as helpful emails, an interactive website, customer portal, or online community. Then be responsive by providing helpful, regular educational communication so customers can learn and increase the value they get from your products. B2B buyers are all saying them same thing about the sales process: they want lasting, valuable partnerships instead of one-time transactions. B2B sales can be tough.

The key to successful CSM/planner collaboration is communication

Aaron Wolowiec

Ultimately, the key to a successful relationship with your CSM is communication. Following are a couple of tried and true tips guaranteed to help you communicate more effectively with your convention services manager. For starters, there’s the venue’s approval process. That’s why communication with your CSM prior to your function is the single most important resource you can leverage as a planner. Kelly Van Dyke, CMP.

JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan? - Moery Company

Moery Company

Although associations are communicating more frequently and with a wider variety of tools, they are not more communicating more effectively, says Host JP Moery. According to the 2017 Association Communications Benchmarking Report , many associations indicated the #1 communications challenge is their struggle to relay their membership value proposition. The post JP Moery’s Association Playbook – Episode 121: What’s Your Communications Game Plan?

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. The first step in communication is research – figuring out what type of information your members are interested in. is a communication challenge.

Are your member communications audience-centric?

Optimist Consulting

One of the benefits of being a consultant is that I can bring fresh eyes to member communications. A subject that crops up regularly is how to ensure communications remain audience-centric across a range of media. Even the best communicators can sometimes find themselves focusing on the message they want to communicate, rather than on what the member/audience needs to know. Audit your communications for audience centricity.

Member Concerns Spur Changes to IEEE Peer-Review Process

Associations Now

The changes are designed to maintain high quality and avoid anomalies in the peer-review process. It is the nature of IEEE that all of these activities and processes are overseen and managed by our volunteer leadership,” Forster said.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

Simplest Process for Quick and Easy Videos. Once you have the tools above, follow the below process to kickstart your first video campaign. Decide on the message you are trying to communicate. It’s important to keep your call to action in mind throughout this process.

Video 91

Communicating Takes Time

Eric Lanke

When I started doing this seven years ago, it was a time-consuming process that I didn''t enjoy and which I wasn''t very good at. Thinking in terms of the Powerpoint presentation that would eventually get built, I would estimate that the entire process took about 30 minutes per slide--two entire working days for a 30-slide presentation. Communicating the right information, in the right way, without confusing or overwhelming your audience--it takes time.

Remember the Process Side of Culture Too

Jamie Notter

While every culture is unique, I’m noticing that when it comes to Markers like Agility, Collaboration, and Transparency, many organizations seem to be working hard on what I call the “human” side of those Markers, but they haven’t put quite as much work into developing the systems or processes to support them. I see similar patterns within innovation—we’re all about creativity and inspiration, yet we don’t have processes in place for beta testing, prototyping, or experimentation.

Who Should Own Your Email Newsletter Production Process?

Associations Now

Email communications touch on many different parts of the org chart at once. Then there’s your communications or editorial team, who might see email as a storytelling format, with links that support messaging goals rather than promotional ones. But it’s a discussion worth having—because that ownership picture can frame the way that you communicate with members and potential members. The post Who Should Own Your Email Newsletter Production Process?

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Other outsourced communication functions include magazines, directories and social media.

Co-Creation: The Value is in the Process

Association Success

But the process of participation, and subtle nuances in wording and norms, really mattered to the students. Because of that, co-creation is often as much about the process as the product, something I’ve written about before in the context of the IKEA Effect. Co-creation at this scale requires a commitment to the process, as well as an investment in time and resources. To tackle this complexity, some cities rely on the power of the co-creation process.

The Ups and Downs of Revamping Communications

Association Success

How do communications play into that experience? In this ongoing revamping process, what worked and what didn’t? Below are some examples of communication experiments we have tried out to make our services and events pop. This may sound complicated, but once the system is established you should be able to execute easily between your membership services person and communication department year after year. New copy, new association?

Don’t Let These Member Communication Culprits Derail Your Association’s Content

Association Adviser

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications.

How to Improve Your Call for Presentations Process

Velvet Chainsaw

in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Widely used by associations as a tool for crowdsourcing the meat-and-potatoes education content for annual conferences, the call for speakers and sessions doesn’t need to be an arduous process. Break up the process into several major themes and open submissions for two to three weeks max for each. We find that most submission processes do not attract the most progressive sessions or speakers.

6 communication tips for encouraging members to stand for election

Optimist Consulting

I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election. So I thought I’d share a few tips: Ditch the overly formal language – there are often things you have to include in the letters around the elections/AGM process, but it is unlikely your governing documents stipulate all the content.

The Power of Visual Content in Association Communications

Association Adviser

Your brain is hard-wired to identify and process visual information more efficiently. Features Marketing & Communications AGC of America association communications audience engagement Facebook advertising member engagement twitter engagement United Motorcoach Association visual contentVisual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. These meetings are composed of a small group and are run by TSAE’s communications director and the chair of the committee. Tracy Tompkins.

Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. And while those interactions are frequent, they often struggle to hit the mark for many association communicators, according to a new report from Naylor Association Solutions.

Campaign Development Process: Solutions


The post Campaign Development Process: Solutions appeared first on Slice-Works. Association Marketing Brand Strategy Business strategy Content marketing Digital marketing marketing campaign Marketing Strategy Messaging graphic design marketing campaigns marketing communications messagingEnough questions! You’re looking for answers. These are beginning to evolve in Step III. Our solutions board tells you “here’s what we recommend.”.

5 reasons why I love APM’s board elections communications

Optimist Consulting

What this depressingly-low figure highlights is the importance of putting effort into encouraging engagement in an election process. 2) Making the member feel valued – They are promoting the election as a chance to ‘Have your say’ as opposed to ‘Vote in the elections’, which instantly communicates a sense of interest in members’ needs and desires; not just the organisation’s. 3) Clear voting process – They have a clearly-laid-out page on their website outlining the voting process.

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. And while the two communication types aren’t the same, they do have some commonalities. found that 60 percent of organizations don’t have a well-considered internal communications strategy.

A Communication Architecture

Jamie Notter

From Ben Horowitz : Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company. The architecture might include the organizational design, meetings, processes, email, yammer and even one-on-one meetings with managers and employees. Absent a well-designed communication architecture, information and ideas will stagnate and your company will degenerate into a bad place to work.

Campaign Development Process: History


Since 2004, we have polished an approach, called the Campaign Development Process , to take the mystery out of the creative. We do not think, process or talk the same language! On a sales and marketing retreat, I learned about his “mood board” process. What I loved about his process was that it broke down, logically, how to engage the client in the creative process of concept development. The pivotal step in the process is the mood board. © Thinkstock.

A Board-CEO Communication Gap

Associations Now

Or, to further simplify: There’s a communication gap between the board and CEO. The Vista Global study includes some useful recommendations for leaders during the executive onboarding and offboarding process. But it’s the in-between process that can be just as critical. The post A Board-CEO Communication Gap appeared first on Associations Now A new study says a lot of nonprofit executives are planning to depart—and that boards are missing the signals.

Day in the Life of a Director of Salesforce

Moery Company

After a project launches, I work directly with our sales reps to complete everyday tasks like sending mass communications for their clients. During my morning email check-ins, for example, I may get requests to send mass communications, enhance a prospect list, or pull a report.

How the CIPD communicated about its rebrand and got it right

Optimist Consulting

One of the key communications around the rebrand is this webpage which explains the process that the CIPD pushed out via email. A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’,

Generation Y – Reinventing the Way We Communicate


As we begin to invade the workforce, there is a noticeable shift towards a more open style of communication as well as an increase in the usage of social media. like it or not, this method of communication is no longer a trend, but a solid means of interaction. The progressions in technology throughout our lifetime have been so rapid that we are accustomed to adjusting our methods of communication based on these trends.

Communications Planning

Plexus Consulting

Carter How many of you have been ambushed in the communications trap? For example, at a meeting of the respected Past President Committee, and esteemed member says, “This organization does a crappy job of communicating. What should I renew when this organization can’t communicate any better than that?” And you send emailed and snail mailed communications to members on a regular basis. Communications are vitally important. By Virgil R.

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company. The Big Red M” also offers consulting services for membership dues pricing, sponsorship inventory, sales processes, strategic planning and other association operations. Bachelor’s degree in communications, marketing, business.

Beekeeper Group Acquires Pivot Point Communications

Beekeeper Group

Beekeeper Group Acquires Pivot Point Communications. based public relations and marketing firm Pivot Point Communications. Pivot Point Communications was founded in 2009 by Vanessa French and Casey Kincheloe, who have established a reputation for developing creative integrated marketing campaigns with a focus on branding and earned media. The post Beekeeper Group Acquires Pivot Point Communications appeared first on Beekeeper Group

How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. One tip she emphasizes is that one size doesn’t fit all: Untargeted communications strategies that try to please everyone will fail every time. If your newsletter isn’t on target with your readers, these tips might help.

Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Creating a digital strategy for non-profits is a four-step process: 1. Part 2: Best Reads for Communication Professionals Everyone has their favorite books, magazines, feeds and newsletters they subscribe to. Technology Associations Social Media marketing Miscellaneous Membership communication communications