Reid All About it

MAY 19, 2023

Hear about best practices for preparing for negotiations, identifying and assessing potential risks, and establishing effective communication and negotiation strategies, insights into negotiating contracts, and practical guidance on how to protect the interests of their association and avoid common pitfalls. More info/register. .

Strategy 195

Strategy Content Leadership Email Marketing 195

Slice-Works

JUNE 25, 2014

Leverage All of Your Communications. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Give Communications Choices. Market Communications Choices. — Recruiting. Kathi Rabil— kathi@slice-works & @sliceworks.

Communications 28

Communications Marketing Conference Charlotte 28

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. With podcasts, I’m like a ghost in the room. .

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. Find out if they have a portfolio and request sample writing and work. Once you do this, set up a phone interview and get a feel for how they communicate. Communication is the most important job quality in a professional freelancer.

How To 76

How To New York City DC United States 76

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You need to make sure you’re really providing and communicating benefits of being in your organization with your members. Communicate renewals to your members in multiple ways.

Process 52

Process Strategy Tips Discount 52

Mizz Information

MARCH 26, 2015

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc.

Social Media 40

Social Media Resources Sample Recruiting 40

SCD Group

MARCH 29, 2015

Here’s a sample of what arrived in my email box one day last week: Connecting up. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.” I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Chapter Chat

NOVEMBER 16, 2016

Asking for their opinion and insight is great for building trust and strong communication between the national association and chapters. Need to improve communication between National and Chapters? 35% of respondents stated that chapters are solely responsible for recruitment. Need some sample questions to get you going?

Survey 28

Survey Sample Discount Tools 28

Membership Marketing

DECEMBER 19, 2013

Squeezed Marketing Budgets : During this past year, I have seen some rather large associations cut budgets for membership recruitment. Good analytics can tell you who the best candidates are to recruit, who are most likely to renew, and what strategy will produce the best membership ROI.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Reid All About it

MARCH 9, 2018

Take away a sample 12-month marketing calendar. Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association. More info/register. Host: Meetings Today. Wed 3/14 at 2 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. 1 CAE credit. More info/register. Thu 2/23 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. 1 CAE credit. More info/register. Thu 2/23 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Membership Marketing

JULY 12, 2013

The worst list – one tested as a sample – produced a.14% The same idea applies to membership recruitment. As a very general rule of thumb, in direct marketing recruitment, if you achieve a 1% response rate, you will want a minimum of 40 responses to both your control and test offers to achieve a statistically valid test.

Marketing 40

Marketing How To Sample Discount 40

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members.

Video 40

Video Examples Sample Recruiting 40

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ It creates more opportunities to reconnect with our members and prospects and to share what all our members are doing and why they should join this community.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Mizz Information

OCTOBER 24, 2014

That''s great.but social media in the context of associations is broader than just marketing or PR--it’s part of almost every function of an association: communication, marketing, events, publications, membership, advocacy, continuing education, HR/recruiting, fundraising, etc. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Here is a sample of what a dashboard might look like.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Beth Kanter

DECEMBER 5, 2014

Using the landscape report Digital Storytelling for Social Impact as our guide, we’ve rolled up our sleeves with our lead grantee, Hattaway Communications , and dozens of experts and leaders to come up with a tool that we think will be game-changing for the social impact sector. We’ve named it Hatch. Taming the Measurement Monster.

Tools 28

Tools Case Study Sample Project 28

Reid All About it

JULY 8, 2022

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Presenters: Bill Furmanski, senior director of communications at Fair Labor Association. AMS basics. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Beth Kanter

SEPTEMBER 17, 2013

(Expect more blog posts and thoughts about how to design and facilitate these types of projects in the future – for starters I’ll be moderating and presenting on a breakout session at the Communications Network Conference in October with colleagues Farra Trompeter, Eva Penar, and Michael Hoffman). How much staff time is involved?

Sample 28

Sample Project Social Media Recruiting 28

Association Adviser

JANUARY 17, 2018

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Membership Marketing

OCTOBER 10, 2011

I went through them and pulled out a representative sample of 25 responses. Recruitment and retention efforts require more "touches" than ever, and certainly more than, say, ten years ago. Integrated marketing is key - no one channel is guaranteed for recruitment or renewal. Membership Recruitment. (4). Network with Me.

Marketing 40

Marketing Survey Social Media Price 40