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Three Strategies for Effective Communication Between Your Board and Members

Associations Now

Multi-Platform Communication Segota recommends associations take a holistic approach to communication and use multiple tools to listen and collect feedback. “We For example, an online community can be a great space to initiate communication between the board and members.

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Report: Sense of Belonging Essential to Sustained Membership

Associations Now

Members of a wide variety of groups are looking for value, belonging, and personalized attention, according to a new report. Though that covers a wide range of member groups, the report surfaced some common ground. But good deals alone won’t drive engagement, the report found.

Report 104
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Is It Time to Shake Up Your Annual Report Strategy?

Associations Now

As the year ends, some associations will compile their activities into a printed annual report, while others may be less traditional and do something digital. While printed annual reports are a staple at many associations, the American Bankers Association doesn’t use format to communicate with members.

Report 59
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.

Strategy 169
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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. you guessed it.

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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.