The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. In fact, only 6 percent reported having a communications strategy.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.

Accurate association member data drives better engagement + revenue.

YourMembership Blog

While you regularly communicate […]. Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Create better channels of communication that humanize your brand. How does each one of these drive more revenue?

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.

Adopting Responsive Design Without Abandoning Non-Dues Revenue

Association Adviser

Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design

4 Steps to Identifying Non-Dues Revenue Opportunities

Association Success

As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. .

Revenue Numbers Aren't Strategy

YourMembership Blog

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Boost Non-Dues Revenue Through Instagram

Association Adviser

Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. The post Got NDR (Non-Dues Revenue)? Hank Berkowitz, Editor-in-Chief.

Is Your Association Really Maximizing Its Non-Dues Revenue?

Association Adviser

Features Revenue advertising association communications Jon Meurlott Laura Taylor NDR non-dues revenue revenue webinar

How a Simple Event Change Increased Association Revenue

GrowthZone

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Higher Logic

A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue. As you increase website traffic, you’ll increase donations and fundraising revenue.

From Relevance to Revenue

Association Adviser

Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. Relationship between relevance and revenue. Alex DeBarr.

Cinco Ways Marketing Can Increase Non-Dues Revenue

Association Adviser

Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

Need More Non-Dues Revenue?

Association Adviser

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.”

Associations With Integrated Communications Tend to Outperform

Association Adviser

From social to mobile to online, print and live events, it’s not easy integrate all of your organization’s communications channels. association communication communication channels engage members generate non-dues revenue integrated communications

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Research Confirms: Association Communicators Getting Better

Association Adviser

Our annual Association Communications Benchmarking Report shows. Features American Asoscitaion of Port Authorities American Holistic Nurses Association associated general contractors of America associtaion communications benchmarking communications benchmarking non-dues revenueBut there's still plenty of room for improvement as associations try more ways than ever to stay top of mind with their members. For more about this topic, click on the headline.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Then make sure your audiences know about your strengths and the value that advertising in your communications can bring them.

Association Communication and Services Trends for 2015

Association Adviser

The post Association Communication and. Advocacy Features Marketing & Communications advocacy B2B communications careers environment Going Green mobile non-dues revenue online career centers predictions responsive design As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. For more about this topic, click on the headline.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings. Engaging your career center audience with your events more will increase registrations and possibly additional dues revenue for your association.

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Watch video of Gabriel Eckert discussing non-dues revenue.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Live events continue to be a primary source of non-dues revenue that associations rely upon.

Earning Non-Dues Revenue: Make the Effort To Do It Right

Association Adviser

There are two universal truths about non-dues revenue: associations love it, and can always use more. According to the Naylor sales team, however, there are several more non-dues revenue truths. Features From the Front Lines Revenue association communications association media NDR non-dues revenue sales sales leads For more about this topic, click on the headline.

Generate Revenue from Email Newsletters

Informz

We are excited to welcome Jeff Spock, CEO at Association Revenue Partners, a valued Informz partner as a guest blogger today. Your email communications tool can be used in many ways — both immediate and long-term — to gain revenue from a powerful email platform like Informz.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. While our survey doesn’t address that directly, we did ask associations about their advertising, sponsorship and communications measurement practices, and found that: Forty-three percent of associations offer some customization of sponsorship opportunities.

How Content Opens the Door to New Streams of Non-Dues Revenue

Association Adviser

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. Sarah Sain, Naylor Association Solutions.

How Will Your Association Earn Non-Dues Revenue?

Association Adviser

We’re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. Polls communications continuing education events non-dues revenue sponsorships What is. For more about this topic, click on the headline. Did You Know?

A Board-CEO Communication Gap

Associations Now

Or, to further simplify: There’s a communication gap between the board and CEO. The post A Board-CEO Communication Gap appeared first on Associations Now A new study says a lot of nonprofit executives are planning to depart—and that boards are missing the signals.

10 Things You Need to Know About Non-Dues Revenue, Part 2

Association Adviser

As we discussed in Part 1, there are more ways than ever for associations to communicate with members, so it’s only natural to assume there are more ways for associations to earn non-dues revenue. Features non-dues revenue sponsorships

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Market your communications.

Keep Your Strategic Communications Plan Alive

Associations Now

Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives.

10 Ways to Communicate Better with Instagram

Association Adviser

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. Features Marketing & Communications communication digital events Facebook Instagram members millennials photos social media Twitte