What’s Next for Association Communications?

Moery Company

Associations will have to segment their members and partners using the following for communication purposes: Essential / Non-essential during shutdown. Some areas of content focus to consider includes filling revenue gaps for 2020, new skill sets necessary to succeed in the new normal, and boarder questions such as: Where do we go from here and how do we become better? The post What’s Next for Association Communications?

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Rescue Your Non-Dues Revenue with Your AMS

Association Adviser

The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser. Features Marketing & Communications Technology association management software

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Think about what it takes to produce a successful line of member communications products.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Think about what it takes to produce a successful line of member communications products.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Successful member communication programs will earn your association more NDR. Ensure your member communication are useful resources.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Now is the Time to Explore New Digital Non-Dues Revenue Streams

Association Adviser

The post Now is the Time to Explore New Digital Non-Dues Revenue Streams appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue Technology communications digital non-dues revenue

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Association Adviser

The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue advertising association communications non-dues revenueRelationships and partnerships are built and solidified during challenging times. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future.

Accurate association member data drives better engagement + revenue.

YourMembership Blog

While you regularly communicate […]. Career Centers eLearning Industry News + Trends Member Engagement + Retention Membership Management Product Information Thought Leaders association management association management software association members association revenue data integrity data management member engagement member renewal member retention membership data membership growthUpdated profile data is more than just getting current email address information.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. A cheer for 2020: ??

Free Up Your Member Communication Real Estate with Programmatic Advertising

Association Adviser

Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass. The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser. Features Marketing & Communications Revenue programmatic advertising

Boost Non-Dues Revenue Through Instagram

Association Adviser

Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. From sending an appreciation email to your members around Thanksgiving, holding an End-of-Year update webinar, offering charity donations for online learning survey responses, to just simply jazzing up your communications with festive flair, there are countless ways to spread the cheer and brighten up your standard events and communications.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ?

Cinco Ways Marketing Can Increase Non-Dues Revenue

Association Adviser

Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars

Adopting Responsive Design Without Abandoning Non-Dues Revenue

Association Adviser

Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design Responsive design is likely to become the standard format for websites, emails, and digital publications. If you are considering the switch to a responsive design, plan to give your existing ad. For more about this topic, click on the headline.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.

Revenue Numbers Aren't Strategy

YourMembership Blog

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Throwing out a number to your organization without clear communication on the mission behind it is like dumping them in the ocean, pointing at the cruise ship on the horizon and telling them, “get there.” Communicate your organization’s goals outside of the revenue cycle.

How a Simple Event Change Increased Association Revenue

GrowthZone

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “Our direct revenue for print advertising has reached a 10-year high,” reported TRSA’s Ricci.

Research Confirms: Association Communicators Getting Better

Association Adviser

Our annual Association Communications Benchmarking Report shows. Features American Asoscitaion of Port Authorities American Holistic Nurses Association associated general contractors of America associtaion communications benchmarking communications benchmarking non-dues revenueBut there's still plenty of room for improvement as associations try more ways than ever to stay top of mind with their members. For more about this topic, click on the headline.

Is Your Association Really Maximizing Its Non-Dues Revenue?

Association Adviser

Features Revenue advertising association communications Jon Meurlott Laura Taylor NDR non-dues revenue revenue webinarIn our first webinar of 2016, Naylor’s Jon Meurlott, group vice president, and Laura Taylor, director of online solutions, discuss why working to preserve and increase NDR is important for. For more about this topic, click on the headline.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. Create better channels of communication that humanize your brand. How does each one of these drive more revenue? 2: Create Better Channels of Communication that Humanize Your Brand. As an organization, how are you communicating with your customers? As a consumer, how do you prefer to be communicated with?

4 Steps to Identifying Non-Dues Revenue Opportunities

Association Success

As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Are your current operations and communication products efficient and effective? These are the products on which you need to focus product improvement or your revenue will eventually suffer. .

From Relevance to Revenue

Association Adviser

Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. And relevance is what ultimately drives more dues and non-dues revenue as my colleagues explain elsewhere in today’s issue. Alex DeBarr.

Association Communication and Services Trends for 2015

Association Adviser

The post Association Communication and. Advocacy Features Marketing & Communications advocacy B2B communications careers environment Going Green mobile non-dues revenue online career centers predictions responsive design As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. For more about this topic, click on the headline.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Then make sure your audiences know about your strengths and the value that advertising in your communications can bring them.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Less than one-third of respondents to our study reported having a process in place for measuring member engagement with their communications. Legacy communication channels still have a seat at the table.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Communication is vital; your members want to hear from you frequently. This is also a great opportunity to open up your member-only communication vehicles to the entire industry, including non-member prospects – show them why they need to be a part of your organization today and in the years to come. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors.

Earning Non-Dues Revenue: Make the Effort To Do It Right

Association Adviser

There are two universal truths about non-dues revenue: associations love it, and can always use more. According to the Naylor sales team, however, there are several more non-dues revenue truths. Features From the Front Lines Revenue association communications association media NDR non-dues revenue sales sales leads For more about this topic, click on the headline.

Need More Non-Dues Revenue?

Association Adviser

Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” A new report by Veris Consulting and Brittenford Systems identified five primary growth challenges cited by association CEOs: Rethinking revenue model and income generation.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings. Engaging your career center audience with your events more will increase registrations and possibly additional dues revenue for your association.

Associations With Integrated Communications Tend to Outperform

Association Adviser

From social to mobile to online, print and live events, it’s not easy integrate all of your organization’s communications channels. association communication communication channels engage members generate non-dues revenue integrated communicationsBut research shows it’s worth the effort. The post Associations. For more about this topic, click on the headline. Did You Know?

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. While our survey doesn’t address that directly, we did ask associations about their advertising, sponsorship and communications measurement practices, and found that: Forty-three percent of associations offer some customization of sponsorship opportunities.

Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Have Relevant, Frequent & Personalized Communications . Lastly, associations are now communicating with members via a digital recruitment guide. Leverage Systems to Grow Non-Dues Revenue .

How Will Your Association Earn Non-Dues Revenue?

Association Adviser

We’re curious if sources of income, such as events and professional training, are still the top revenue generators, or if other sources have taken on more importance for association income. Polls communications continuing education events non-dues revenue sponsorships What is. For more about this topic, click on the headline. Did You Know?

The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. Watch video of Gabriel Eckert discussing non-dues revenue.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.