INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Now as the leader of one of HubSpot’s top agency partners, he will show you how to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts. Creating a referral program for your business will allow you to increase your revenue with little or no increase in marketing expenses.

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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Then make sure your audiences know about your strengths and the value that advertising in your communications can bring them.

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The Power of Non-Dues Revenue

Association Adviser

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. Watch video of Gabriel Eckert discussing non-dues revenue.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

Slice-Works

Great Question: How can we turn marketing from an expense account to a revenue account? Leverage All of Your Communications. Potential revenue. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication. Give Communications Choices. Market Communications Choices. — I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse.

Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. When you are 100 percent confident that your survey is ready to be sent out, you may want to test it on a small sample of potential respondents before sending to your full distribution list.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”.

Tips for Preserving Your eLearning Programs

Blue Sky eLearn

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Some important reports that come to the top of my head include: Revenue reports. Sample eNewletters, email and social media campaigns, print collateral, member surveys, and anything else you have! Revenue Share Agreements.

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Where Did the Milk Go?!

Association Adviser

Some sample questions to ask: What do members like about your site’s design? For example, it’s easy to add commenting capabilities or polls through widgets in order to add more interactivity to your website and open up additional feedback loops (thus further encouraging association-to-member communication). How would a website redesign affect your ad revenue? A factor that is often forgotten but can be very important to your association is website advertising revenue.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days.

Association Brain Food Weekly: 8.21.20

Reid All About it

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas.

Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 recommended as a consideration for charities that seek to increase revenue from donative sources.”

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Customer Engagement Takes Center Stage at INBOUND 2016

Socious

Trials and free samples are becoming more and more popular with customers because they provide value with no investment. You need to keep them involved with your organization so you can continue generating revenue from them and encourage them to bring new business into your company. Yes, revenue should still influence your sales people’s compensation, but it shouldn’t be the sole basis for commissions. Method #3) Move to a Recurring Revenue Model.

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Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The central responsibility of this role is to increase revenue through creative solutions. Reports to VP for Marketing and Communications. Please also include a link to your online portfolio or samples of work. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

SmartTech Conference 2019: Defrosted

Delcor

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. You can also take a sample of the core critical data and see how accurate it is. Battling -30-degree temperatures, roughly 60 brave souls found their way to learn from and share insights with their community.

Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. A month ago, I shared an article about morning routines and mentioned making changes to my own.

Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. A month ago, I shared an article about morning routines and mentioned making changes to my own.

Wednesday Buzz: Spotlight on Association Media

Associations Now

Here’s just a sample of the goings-on from the three days of the conference: "Redefine failure. revenue or member acceptance)." AM&P live-streamed this morning’s session by keynoter Ann Michael , president of Delta Think , and communications pro Maggie McGary streamed a tweet-up on Tuesday. A peek at one of the biggest association publishing meetings of the year, wrapping up today. Plus: An online superstar ditches content curation for originality.

SmartTech Conference 2019: Defrosted

Delcor

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. You can also take a sample of the core critical data and see how accurate it is. Battling -30-degree temperatures, roughly 60 brave souls found their way to learn from and share insights with their community.

Association Brain Food Weekly: 6.20.16

Reid All About it

By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. Learn what your association can do to meet these demands while still generating revenue. If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine.

Thursday Buzz: The Importance of Welcome Emails

Associations Now

Email, our standard means of communication today, allows organizations to contact members almost instantly. Walker shared a sample welcome-email template that you can use for your own needs. Kurt Wagner at Recode shared insight on what the company will do in this little pickle, since ad revenue amounts to $6.2 Prioritize welcoming new members, even with a quick email. Plus: Make social media fun with filters, geotags, and more.

Association Brain Food Weekly: 3.9.18

Reid All About it

Take away a sample 12-month marketing calendar. Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association. Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.

Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

Spend some time on ASAE’s Collaborate forum and you’ll see divided opinions about discounts and free offers : Some believe that they devalue the product and discourage prospects from ever paying full price, while others argue in favor of the power of the free sample. And it’s building more targeted messaging into its series of new-member communications. One association has let new members join for free since March 1.

Groups Can Collaborate for Success

Plexus Consulting

Nearly 50 percent of partnerships fail, usually due to a lack of shared vision and communication about goals, said Raymond Towle, executive director, federation relations, at the U.S. And if that rate seems high, it factors in the risk to membership and an organization’s potential revenue and brand. And where that strategy includes growing revenue, transparency, disclosure and trust are paramount.

2016 Lessons Learned from 7 Associations

SCD Group

In each assignment, I began with a survey of planning participants, association leaders and/or a random sample of members. In several cases, the surveys showed distinctive differences between generations – not just about communication vehicles but more revealing, about the importance of networking, education and other key member benefits. EXECUTIVE SEARCH AAEA: the Ag Communications Network engaged SCD Group to find a new management team to replace the outgoing firm.

Successfully Embracing Change is a Team Effort

Association Adviser

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

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Find More Meaning in Your Metrics

Associations Now

Yeah, it’s great if you have more home runs, but it’s really just a small sample or a specific statistic but doesn’t get to the larger extent of [success],” says Mayor, senior director of communications at the National Confectioners Association. What is the increased revenue of an organization that hires a person with your certification?

Successfully Embracing Change is a Team Effort

Association Adviser

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Successfully Embracing Change is a Team Effort

Association Adviser

I think CEOs and boards benefit from open communication, so share what’s going on, keep them up to date and share what’s not working well – this brings them close to the work of the association in an authentic way and creates a relationship where they want to be your ally and source of support. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

5 Steps You Should Take When Central Credit Services Come Calling

SocialFish

Radius Global Solutions is a leading provider of customer relations, accounts receivables, and revenue cycle management solutions. Either way, not being able to communicate with you provides plenty of incentive for the debt collector to resolve the validation issue. Check out our sample validation letters. Debt collectors can easily mess up your day if they happen to call you in the morning.

Hosting a Day of Giving? The Knight Foundation Playbook Answers Your Questions

Beth Kanter

Here is a Sample Six-Month Planning Timeline to help you get started. It is important that you clearly communicate to nonprofits and donors the criteria for prize and match incentives and not offer to many choices. This Sample Budget Template provides a more detailed expense breakdown and can be used to start your Giving Day budget.

Membership Marketing Blog: The 25 Most Important Lessons in.

Membership Marketing

I went through them and pulled out a representative sample of 25 responses. Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. Non-Dues Revenue. (1). Membership Marketing Blog.

Innogive Conference Panel Resources: Mobile is the Needle, Social is the Thread

Beth Kanter

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. The panelists include: Amy Sample Ward – Amy is an author and speaker focused on the way social technologies can be used to support social impact by nonprofit organizations and community groups around the world.

Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. labs have an adequate stock of the supplies used to extract genetic material from any virus in a patient’s sample — a critical step in coronavirus testing. The availability of those reagents is obviously being looked at,” he said, referring to the chemicals used for preparing samples. “I’m About this list.

Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. labs have an adequate stock of the supplies used to extract genetic material from any virus in a patient’s sample — a critical step in coronavirus testing. The availability of those reagents is obviously being looked at,” he said, referring to the chemicals used for preparing samples. “I’m Risk communication: how do we present information so there’s faith that it’s accurate? (15:24).