5 ways to communicate the value of your membership

Optimist Consulting

Your membership organisation is likely to have a membership fee, however do you know and communicate what the value of membership is to your members and potentials? Yet, this fact wasn’t something that the organisation was aware of, they are now going to use this powerful fact when communicating about their benefits. . Communicate the benefit to them not just the service you deliver – a benefit should be delivering something of value to the end user.

Conference Circuit: Chatting About Communication

Associations Now

Experts gather in Seattle to discuss the brave new world of 21st-century communication. Communication is an important activity of any association. With the opportunities and avenues for communication greatly expanded by the internet, now is the perfect time for the 64th annual International Communication Association Conference. What’s the latest in communications science and theory?


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ASAE Board of Directors Announces Selection of Michelle Mason as Next President and CEO


Michelle is a strategic thinker, proven consensus builder, effective communicator, and fearless advocate. Julie Coker , President & CEO, San Diego Tourism Authority, San Diego, CA and ASAE member. Association Forum CEO will Start on September 1, 2021 .

Conference Circuit: Soil Science

Associations Now

The Soil Science Society of America’s 2019 International Soils Meeting begins this weekend in San Diego. Thousands of scientists, researchers, practitioners, educators, and students are headed to San Diego in the next few days to learn about the latest research, product development, and industry advances relating to the agricultural sciences. Venue: Sheraton San Diego Hotel & Marina. City: San Diego. Rundown Attendees: 4,000 plus.

Conference Circuit: Go With the Flow

Associations Now

More than 1,000 water-treatment professionals will make their way to sunny San Diego after the Labor Day weekend to increase their business connections and resources, gain knowledge, and find cost-effective solutions to their challenges. Venue: San Diego Convention Center and Omni San Diego Hotel. They’ll observe the state-of-the-art process of turning salt water from the Pacific Ocean into high-quality drinking water for nearly 500,000 San Diegans.

Embracing change: Adapting community association management to a pandemic


Karen Martinez, chief executive officer at ASPM-San Diego, says a transition to cloud-based technologies in 2019 facilitated remote work for its administrative staff. Few could have predicted the COVID-19 pandemic’s impacts when lockdowns took place across the U.S. in 2020.

Association Brain Food Weekly: 2.5.21

Reid All About it

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

Association Brain Food Weekly: 3.26.21

Reid All About it

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important.

Time for a Conference Chatbot?

Associations Now

After research and ideation, we determined that a chatbot, preloaded with our FAQs, would handle a large percentage of inbound inquiries, providing members with immediate and accurate responses to their most pressing questions,” said Chrissy Jones, AICPA’s lead manager of communications and member engagement. On the association front, the American Society of Hematology used the Amazon Echo Alexa chatbot as an information resource at its annual ASH conference in San Diego last December.

Association Brain Food Weekly: 10.22.21

Reid All About it

Presenters: Carl Winston, Founding Director of the Payne School of Hospitality Management at San Diego State University. Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company.

BIO International Convention 2020: Taking an International 17,000 Attendee Conference Virtual in Under 8 Weeks


This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. That event was eventually cancelled, and on March 2 nd , a San Diego Visitors and Convention Bureau representative contacted BIO and told them that due to federal mandates issued in response to the COVID outbreak, they were cancelling all events until June 1 st.

Association Brain Food Weekly: 5.29.20

Reid All About it

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Presenter: Mandy Brown, Lecturer, San Diego State University L. Presenters: Jonathan Cooper, Communications Manager, National Association of Episcopal Schools (NAES).

Big picture thinkers vs. detail doers

Aaron Wolowiec

A single mom at the time, she left her daughter with her father to start graduate school at the University of San Diego. Explain how to empower personal communication skills for enhanced group collaboration. Obviously, it takes leaders and managers to make an organization work, but often communication styles clash. Allison McClintick, founder of FlightLead Consulting.

Amid Rural Broadband Weak Spots, Nonprofits Offer Last-Mile Help

Associations Now

The Federal Communications Commission reported earlier this year that 41 percent of Americans on tribal lands don’t have access to broadband. SCTCA’s Tribal Digital Village program has been active since 2001 and has connected more than half of tribal lands in San Diego County to broadband. A More Controversial Proposal Ideas for better rural broadband are coming from the for-profit space as well.

What to Do When Membership Is Booming?

Associations Now

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says.

The Big Picture: The Gripman Cometh

The Big Picture

« Integrating social media into the association communication mix | Main. My family and I just enjoyed a spring break vacation in San Francisco (or we enjoyed two days and then we endured the cold rain during the others anyways). Had similar experiences in San Francisco. I also had a cab driver in San Diego spend our whole ride telling us all the things he hated about the city. Yep, we had both types of experiences on our last trip to San Fran.

Association Subculture: Winning by Failing Big

Association Subculture

This clip might be old news for everyone, but it shows a new vantage point on the epic failness from the San Diego fireworks show of 2012. Yes, the San Diego fireworks display this year did not go as planned. communications. (4). skip to main | skip to sidebar. Monday, July 9, 2012. Winning by Failing Big.

For Leaders, Approval Starts With Awareness

Associations Now

McDougle at the University of San Diego [PDF] shows that only about 30 percent of Americans have a high degree of confidence that nonprofits are providing quality services, and less than 20 percent believe nonprofits spend money wisely. Associations often talk about the importance of communicating in a crisis. What do you do to communicate the value of your association’s work to the public—especially in the face of anticipated criticism?

Join Me at SXSW, 14NTC, and Other March Conferences

Beth Kanter

I’ll be headed to San Diego for the annual Grant Managers Network Conference. I’ll be doing a session with colleagues Danette Peters and Roberto Cremonini on Outcomes, Impact, and Communication where will not only share some case studies and techniques for outcome-based evaluation, but model some small group facilitation techniques for the process. Photo by George Galanais. There are many nonprofit, social media, and technology conferences all year long.

The Headaches of Thanksgiving Travel: Could They Happen Year-Round?

Associations Now

Not a High-Flyer Speaking of air-travel annoyances, a proposal by the Federal Communications Commission to allow people to make phone calls during flight drew a strongly negative reaction last week , with the Association of Flight Attendants-CWA in particular criticizing the idea.

AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

They are also using chatbots internally to make communications processes more efficient. How Artificial Intelligence Can Humanize Workforce Communications And Customer Engagement. Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-authored a policy brief for the Toda Peace Institute on the age of automation and it implications for civil society.

Association Brain Food Weekly: 4.9.21

Reid All About it

How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Carl Winston, Director of the Payne School of Hospitality at San Diego State. Ben Rome, Senior Manager of Communications, AIHA.

Expanding the Hive: Beekeeper Group Welcomes New Bees

Beekeeper Group

Katarina Hamelin , Account Manager , joins us from SmithBucklin, where she served as a communications representative for nine non-profit organizations. Leslie Carlson , Account Manager , previously worked as the Communications Manager of Sister to Sister: The Women’s Heart Health Foundation, she managed social media pages, created content for the website, drafted fact sheets and newsletter items, and helping develop sponsorship proposals.

Get To Know Me!

Association Okie

I met her in San Diego, at ASAE 2008. More and more associations are going to turn to these tools to communicate and connect with members and potential members. The spread of social media in our corner of the world (associations) has me contemplating the change in how we know people. We read their blogs, follow them on Twitter, LinkedIn, “Friend” them on Facebook, and think we know them. I first noticed this at ASAE’s 2007 Annual Meeting in Chicago.

Friday Buzz: CES Bursts At Las Vegas’ Seams

Associations Now

Plus: What’s next for nonprofit communications in 2015? To be fair, CES is not the only event to face this problem: San Diego Comic-Con International, which draws 130,000 people annually, has similar issues with scale. Communication is key. This can ultimately be seen with the latest infographic from Kivi’s Nonprofit Communications Blog , highlighting the results of the 2015 Nonprofit Communications Trends Report.

Catching Back Up with Shirky - BlogClump


Have you looked at your membership offerings/benefits/communications to see if they are intuitive or just familiar? The Fun Stuff in San Diego. Thoughts from ASAE Annual in San Diego. skip to main | skip to sidebar. BlogClump - Blogging About Associations From a Gen Xer. A Gen Xer giving his thoughts and opinions on the Association world. Tuesday, August 26, 2008. Catching Back Up with Shirky. I took a small break from my Here Comes Everybody reading.

Association Management Gen Xer Meme - Right Here, Right Now

Association Subculture

Second - I went to a thought leader session led by Nadira Hira at the ASAE Annual Conference in San Diego. communications. (4). skip to main | skip to sidebar. Monday, September 28, 2009. Association Management Gen Xer Meme - Right Here, Right Now. A woman on the radio talks about revolution. When it’s already passed her by. But Bob Dylan didn’t have this to sing about you. Know it feels good to be alive - Jesus Jones, Doubt.

Government Shutdown Puts Damper on Association Meetings

Associations Now

Among them, according to Engadget , is the head of the Federal Communications Commission, Ajit Pai, as well as top officials at the Federal Trade Commission, the Environmental Protection Agency, the Food and Drug Administration, the Federal Emergency Management Agency, and the Department of Homeland Security. State of the Parks As Associations Now reported last week , the National Park Service has felt some of the strongest effects of the shutdown, leading to the closure of some parks.

Rapid Response: What the Immigration Order Means for One Conference

Associations Now

Here’s a look at the International Communication Association’s response. For groups like the International Communication Association, there’s an immediate need not only to get answers to these questions, but also to help members navigate the situation. That’s because ICA—which represents scholars in all aspects of human and mediated communication—is only three months out from its May 2017 annual conference in San Diego.