Association Brain Food: 10.20.23

The weekly list of free educational events and resources for the association community…

Creek running through boulders in a pine forest on a bleak looking day – inspiration for my weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Sponsor perspectives. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Their advice seems so obvious, yet apparently most associations need to hear it. You’re leaving money on the table!

Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement.

Market perception. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Everything you put out there in the world carries an implicit or explicit Seal of Approval. What do your members and target audiences think of yours?

Analytics. Dave Bornmann at Association Analytics shares five convincing points to use when making a case for a bigger data analytics budget. He pairs each one with relatable examples to drive the point home.

Online community. Why do members join associations? To connect with and learn from other members, which is why online communities are a must. And they’re extremely popular with younger audiences too. Nimble AMS explains how an online community can help you attract, engage, and retain members. They also provide a useful plan for launching and managing a community.

Live website chat. Sheri Budziak at orgSource writes about the benefits of offering a live chat (with a human) tool on your website. Even better, pair it with a chatbot and you end up with a “new power couple.”

AI adoption. MCI released a benchmark survey report on AI adoption in associations.

Also worth your time

10 tips for success for incoming association CEOs. (Katherine Wayne, AMC Association Management Center)

Dealing with data: how to create reports that work for everyone. (Intellidata)

Dr. Vinay Prasad speculates about the reasons his keynote at the American College of Clinical Pharmacy’s annual meeting was canceled. He wonders what it says that small groups of people online can cancel talks. Hopefully, your association would never cave into bullying like this. (The Free Press)

Social media platforms hate the written word. My beloved Twitter keeps getting less and less user-friendly because of Musk’s impulsive lack of foresight. (Ross Barkan)

Wow. In 2016, China reported 17.86 million births. This week, it reported 9.56 million births for 2022. That’s down by nearly half in just six years. I wonder how the regime will adapt (cause trouble) in the coming years. (Patrick T. Brown)

You never grow old at the table

Skip down to the list of free educational events if you prefer takeout.

Fish and more fish. First, Mummy Lorraine sheepshead with a topping of crushed Ritz crackers, lemon zest, garlic powder, and melted butter.

Then, fish tacos made with black sea bass and amberjack—a contrast of textures. My spice rub included ancho chile powder, smoked paprika, cumin, oregano, garlic powder, salt, and pepper.

Into the tortillas went the fish, avocado, pico de gallo, and southwestern slaw made with green cabbage, carrot, red bell pepper, sweet onion, cilantro, lime juice, rice wine vinegar, light olive oil, hot sauce, cumin, salt, and pepper.


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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.


Fri 10/20 at 4 p.m.* – Career Coach Series: Five Big Career Mindset Mistakes

Mission driven, committed to helping the association leaders become better at what they do and at the same time helping the profession to grow and evolve so that it is always relevant to those served by that profession. Isn’t that what association management is all about? More info/register.

Host: Fridays@4

Speaker: Pegotty Cooper

*All events are online at Eastern Daylight Time unless otherwise noted.


Sat 10/21 at 3 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat


Mon 10/23 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Douglas Ferguson, Robbie Samuels, and Phil Mershon


Mon 10/23 at 8 a.m. –  Recognizing Performance (Radio Free 501c, the podcast of Rogue Tulips Consulting)

Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting

Guest: Rick Burt, CAE, Vice President, Membership and Volunteer Engagement at Association of Women’s Health, Obstetric and Neonatal Nurses


Mon 10/23 at 1 p.m. – Audiovisual Next Practices & Trends

Let’s step into the future of event experiences with a discussion of cutting-edge trends and next-level solutions in audiovisual design. Explore how immersive technologies, interactive displays and innovative soundscapes are redefining engagement and transforming the event landscape. 0.5 CMP credit. More info/register.

Host: MPI


Tue 10/24 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.

Host: John Chen, author of Engaging Virtual Meetings

Speakers: John Chen, Amanda Lee Kaiser, and Shiraz Baboo


Tue 10/24 at 10 a.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat


Tue 10/24 at 11 a.m. – Protect and Enhance Your Association’s Image Through Reputation Management

Online reviews, social media mentions, word of mouth, and search engine results can significantly impact member perception and vendor purchase decisions. Learn why being reactive instead of proactive can actually be detrimental to your organization; how to implement ethical and impactful practices, improving visibility, credibility, and trustworthiness; and how to navigate complex digital landscapes, anticipate reputation challenges, and provide effective solutions which will earn your organization a reputable name in the industry. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Bill Sheehan, VP, Strategic Partnerships, Multiview


Tue 10/24 at 11 a.m. – Revolutionize Your Writing: Harnessing the Power of Generative AI Tools for Research and Writing

Learn how to leverage the power of generative AI tools to streamline your research and writing process; how to use these tools effectively to generate ideas, conduct research, and even draft documents; and how to refine and polish your work to ensure it meets your standards. Get equipped with the knowledge and skills to revolutionize your writing and increase your productivity. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jon Rivers, COO, Marketeery


Tue 10/24 at 12 p.m. – New Kid on the Block: The Event Technologist

Whether the role is staffed internally within an organization or externally through an agency, 47% of organizations now have a clearly defined job description for an event technologist within. Hear about recent research on the role of the event technologist, responsibilities of the event technologist, measurements of success around event technology, and expectations for the future of the event technologist. 1 CMP credit. More info/register.

Host: MPI

Speakers: Julie Haddix, Senior Director, Solutions Marketing, and Taylor Bohn, Event Technology Lead, Meetings & Events, Cvent


Tue 10/24 at 2 p.m. – Association Members of Tomorrow: Creative Strategies to Connect with Gen Z

Learn how one association created and leverages a Young Professionals committee to proactively explore strategies that help them attract and retain the next generation of members. Gain a deeper understanding of Gen Z—their unique traits, values, and expectations. Learn innovative engagement strategies for this digitally native generation. Find out how to create a Gen Z-friendly association. 1 CAE credit. More info/register.

Host: Higher Logic

Speakers:

  • Jennifer Richards, Associate Vice President, Membership at American Association of Airport Executives
  • Jeremy Valcich, C.M., ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives
  • Kelly Whelan (moderator), Content Marketing Manager at Higher Logic

Tue 10/24 at 4 p.m. – GenAI: The Three Questions You Can’t Afford to Ignore

Navigate the ethical labyrinth of GenAI with nuanced perspectives and actionable advice. Gain a comprehensive understanding of how to synergize human and AI capabilities to propel organizational growth. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International, and host, Association Chat


Wed 10/25 from 8 a.m. to 5 p.m. – The Engaging Conference 4.0

What if instead of attendees dropping off, they stayed all the way to the end? Instead of passive participation, people are actively engaged? Instead of people quietly leaving, they ask how can I sign up for next year? Learn how to solve virtual and hybrid’s #1 problem, create highly engaging virtual and hybrid meetings, and meet and exceed your conference goals. More info/register.

Host: John Chen, author of Engaging Virtual Meetings

Speakers: Laura Leist, Bobbie Carlton, UnPanel, John Chen


Wed 10/25 from 8:50 a.m. to 4:10 p.m. – ASAE AMS Demo Day

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Wed 10/25 at 9 a.m. – PAR Member Meet-Up: Future-Thinking Revenue Streams

Based on the 2023 PAR Association Business Development Landscape Report, membership and conference attendance are still the highest priority programs for revenue generation.  However, Non-Dues programs have the highest potential for overall revenue production.  Join PAR members as we explore what future business will look like for associations working to blend their approach to the bottom line. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue


Wed 10/25 at 11 a.m. – Elevating Association Digital Experiences: Solutions for Challenges Ahead

Learn how optimized digital experiences can transform associations. Gain practical insights into reshaping member interactions, understanding audience needs, ensuring accessibility, conducting usability assessments, and utilizing web analytics to set your association apart. Whether you’re a seasoned professional or new to digital experiences, equip yourself with actionable takeaways to craft immersive, member-centric digital journeys. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Kailee Quinn, Senior UX/UI Consultant, Fionta


Wed 10/25 at 12 p.m. – The Collaborative Advantage: Transforming Your Business Operations

Gain a deep understanding of the power of collaboration in driving innovation, efficiency, and growth. Explore cutting-edge tools and strategies that will enable you to streamline processes, enhance communication, and foster a culture of collaboration within your organization. More info/register.

Host: Lizabeth Wesely-Casella


Wed 10/25 at 12 p.m. CDT – AWTC Pop-Up Lunch (Austin TX)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Austin TX. More info/register.

Organizer: Association Women Technology Champions


Wed 10/25 at 12 p.m. MDT – AWTC Pop-Up Lunch (Denver/Greenwood Village CO)

These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community in and around your area. Location: Greenwood Village (Denver area) CO. More info/register.

Organizer: Association Women Technology Champions


Wed 10/25 at 1 p.m. – Risk Management Mastery for Nonprofits

Risk Management is a business strategy that enables the organization to identify, assess, and prepare for possible disaster—both physical and figurative—that may interfere with the organization’s operation and objectives. Learn how to properly assess your organization’s risks—both the obvious and hidden ones; develop a risk management strategy for the organization to cover the three main risk domains—security, digital, and personnel; empower your team to reduce risk; and transfer risk to insurance partners more effectively. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brian Haney, Founder and CEO, The Haney Company


Wed 10/25 at 1 p.m. – Event Food & Beverage: Advancing Access, Equity and Sustainability

Explore the power of food and beverage in promoting access and equity and in turn support environmental, social and corporate governance goals. Discover strategies to create inclusive culinary experiences that cater to diverse needs, navigate dietary restrictions effortlessly and provide equal access to quality food experiences. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Tracy Stuckrath, CMM, CSE, founder of thrive! meetings & events and host of the Eating at a Meeting podcast


Wed 10/25 at 1 p.m. – How Companies Can Maximize the Potential of Generative AI

Generative AI has displayed breathtaking powers to create new content, such as music, speech, text, images, and video—and is being used to write software, give feedback on startup ideas, transcribe interactions, and perform tasks like writing a letter. But generative AI also produces distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Learn what generative AI is, whether generative AI’s importance is being overblown, if its risks are worth the potential rewards, how companies can figure out where to apply generative AI, and the first steps for beginning to use generative AI. More info/register.

Host: Harvard Business Review

Speaker: Erik Brynjolfsson, professor and senior fellow at the Stanford Institute for Human-Centered AI and director of Stanford’s Digital Economy Lab


Wed 10/25 at 2 p.m. – Solving the Non-Dues Revenue Puzzle: Strategies for Sustainable Growth

Hear about important data and findings from the 2023 Association Benchmarking Report. We will share actionable  recommendations and strategies to empower associations with innovative methods for boosting their financial stability, while diving into the intricate landscape of non-dues revenue generation. 1 CAE credit. More info/register.

Host: Association Advisor/Naylor

Speakers: Jack Fordi, Chief Revenue Officer, and Sarah Sain, CAE, Vice President of Content Services, Naylor


Wed 10/25 at 2 p.m. – Zombie-Proofing Your Events: Tips for Engaging Attendees

Learn about common symptoms of audience disengagement and their root causes, strategies to prevent a zombie epidemic at your event, and cutting-edge event tech ideas you can use to enable event engagement. 1 CMP credit. More info/register.

Host: MeetingsNet

Speakers: Carisa Bartelt, Team Lead, Product Marketing, and Laran Huba, Assistant Team Lead, Demand Generation Marketing, Cvent


Wed 10/25 at 2 p.m. – Navigating State Sessions: Key Issues & Best Practices for 2024

Keeping track of policy and developing legislation at the state level, as well as forming relationships with new and existing stakeholders, is no easy task. Hear about the biggest themes and issues state legislatures will tackle in the upcoming year, which states and topics your organization should keep an eye on, best practices to prepare for next year and make the most of state sessions, and tips for building strong relationships with legislators. More info/register.

Host: FiscalNote

Speakers:

  • Trent Dilks, Legislative Director, Disabled American Veterans, Dept. of Minnesota
  • Brian Feldman, Maryland State Senator
  • Chuck Martin, Georgia State Representative
  • Xiomara Santos, Director of Government Relations, Hispanic Association of Colleges and Universities
  • Annika von Grey (moderator), Senior Consultant, FiscalNote

Thu 10/26 at 9 a.m. – Learning by Association

Hear how the UK’s top professional associations are unlocking revenue and diversifying their member value proposition through learning. Learn why a solid strategy is needed to power a long-term transformation of learning. Find out how to repackage your educational offering to drive higher financial returns, make an impact—raising overall standards in the profession, monetize your associations learning programs with integrated eCommerce, and transform and future-proof your association and the skills and competencies of your members. More info/register.

Host: D2L

Speakers:

  • Jason Baker, founder, snowfish learning
  • Ayça Donaghy, CEO, Lighting Industry Association

Thu 10/26 from 9 a.m. to 4 p.m. – ASAE AMS Demo Day

The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE


Thu 10/26 at 11 a.m. – The True Implications of AI for the Association Industry: Part 4 – Responsible AI and Associations’ Role in Defining the Ethics of AI

The Responsible AI Manifesto states, “We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history. As AI capabilities race forward, leaders must clearly define their principles, policies and procedures.” How can associations—standards-bearers by design—lead the charge? How should we start thinking about the ethics of AI, starting at home in our own organizations? 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Elizabeth Engel, M.A., CAE, Chief Strategist, Spark Consulting, LLC
  • Maddie Grant, CAE, Culture Designer and Digital Strategist, Propel
  • Paul Roetzer, Founder & CEO, Marketing AI Institute
  • Jennifer Yarrish, Director, Enterprise Strategy, AARP

Thu 10/26 at 11 a.m. – ICF Live with Dean West, Association Management Expert

Hear about the possibilities and challenges facing associations today. More info/register.

Host: International Coaching Federation

Speakers:

  • Dean West, President, Association Laboratory
  • Magdalena Nowicka Mook, CEO, International Coaching Federation

Thu 10/26 at 12 p.m. – I Want a Divorce: How to Develop Lifetime Members

Hear about the uncanny correlation of divorce and member churn patterns. Explore how to extend the Honeymoon, avoid the 7-Year Itch, and prevent the 12-Year Ache. Learn strategies to strengthen relationships and keep members saying, “I do” year after year after year. More info/register.

Host: Cathi Hight, President of Hight Performance Group


Thu 10/26 at 12 p.m. – AI and Associations: Ethics Statements, Industry Impacts and Planning for the Future

Get a deeper understanding of AI within the association sector, including ethical considerations, industry impacts, and a course for the future. Learn how to navigate the ethical challenges to AI’s expansion and strike a balance between AI’s promise and the ethical considerations. Hear about AI-driven organizational changes, including privacy and data security in AI implementations, and future strategies—ways to remains agile, ethical, and profitable in the future AI-driven world. More info/register.

Host: GlueUp

Speakers:

  • James Brusseau, Philosophy Professor at Pace University
  • Cindy Morris, Chief Advancement Officer at American Society on Aging
  • John Shufeldt, CEO of Tribalhealth
  • Chao Wu, Maryland House of Delegates at The Maryland General Assembly

Thu 10/26 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 10/26 at 1 p.m. – Expert Series: Is Your Association’s Corporate Sponsorship Strategy Haunted?

Hear about the ghosts, ghouls, and goblins that may be haunting your association’s corporate sponsorship efforts; and proven ghostbusting techniques to help clear the cobwebs from your existing strategy and empower you with the potions and spells needed to successfully connect with corporations. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Speakers:

  • Corporate Sponsorship Sorceress Lori Zoss Kraska, MBA, CFRE
  • Corporate Partnership Sorcerer Bruce Rosenthal

Thu 10/26 at 1 p.m. – 10 Trends for Event Marketing: The Future is Here.

10 Marketing experts share their #1 trend for the 
future of event marketing. 1 hour, 10 insights. More info/register.

Host: Boldpush


Thu 10/26 at 1 p.m. – How to Defend and Grow your Marketing Budget in Four Easy Steps

When times are tough, finance departments are all too eager to swing the axe on marketing investment. Learn about the metrics that matter when it comes to talking to finance and the c-suite, the most common traps marketers can fall into when trying to communicate investment strategy, and how to win confidence in marketing results so that you can defend and even grow your budget. More info/register.

Host: American Marketing Association

Speakers: Will Marks, Marketing Science Director, and Tracy Wong, Marketing Science Partner, Mutinex


Thu 10/26 at 2 p.m. – How To Build Your 2024 Communications Plan

In this step-by-step session, discover everything that needs to go into your 2024 communications plan. Walk away with: set goals that bring value, the know-how to define activities and tactics for your goals, the ability to manage your plan throughout the year (no matter what it brings!), a real example of a successfully executed plan, and an annual communications plan and marketing and communications budget template. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Brianna Martin, Director of Brand Marketing, and Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen


Thu 10/26 at 3 p.m. – 2023 Membership Marketing Benchmark Report

The Membership Marketing Benchmark Report provides the tools needed to evaluate membership marketing strategies and tactics. MGI’s 2023 survey collected data from over 800 unique associations at the beginning of the year to provide insights into the most effective methods and tactics. Get a deep dive into the report along with proven strategies to grow your membership. More info/register.

Host: Grype

Speaker: Tony Rossell, Senior VP, Marketing General Inc. (MGI)


Fri 10/27 at 9:30 a.m. – World Café: International Meetings & Events

Explore three aspects of international meetings: developing (regionally) relevant content, possible business models, and navigating the tension between local/global/US-centric cultural expectations. More info/register.

Hosts: ASAE International Associations Professionals Community and Michiel Gen, Partner, Exempla Management & Consulting

Speakers:

  • Sylvia Gonner, CAE, President & Owner, CultureWiz
  • Matt Riley, CAE, Director of Associations, International Conference Service
  • Dianna Steinbach, COO, National Association of Wholesaler-Distributors

Fri 10/27 at 11 a.m. – Monthly Virtual Consultants Town Hall for Networking/Connecting

This monthly networking meeting is for connecting and sharing among consultants. The agenda will be created by the community through suggesting topics and/or volunteering to share content via a presentation. More info/register.

Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting


Fri 10/27 at 12:30 p.m. – Ask Me Anything: Marketing Automation

Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? Bring all your marketing automation questions and join the AMA. More info/register.

Host: Association Women Technology Champions

Speaker: Genevieve Borello, CAE, MPA, oversees the American Bar Association’s Tax Section’s membership, marketing, and diversity initiatives


Fri 10/27 at 1 p.m. – eLearning Marketing Makeover: Refresh Your Approach to Reach More Learners

Learn how to develop targeted content that speaks to your different member personas, market eLearning to both members AND non-members, seamlessly connect your website and LMS for maximum impact, and leverage your LMS to market your programs. 0.75 CAE credit. More info/register.

Host: Blue Sky eLearn

Speakers: Cassie Garcia, Director of Marketing, and Dr. Kristen Wall, MA, EdD, Director of Learning and Development, Blue Sky eLearn


Fri 10/27 at 4 p.m. – Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth

Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. Join this dialogue to discover ways to incorporate lessons from organization-wide changes to personal professional growth. More info/register.

Host: Fridays@4

Speakers:

  • Ted Miller, Founder, Ted Miller Strategies
  • Shandell Richards, Chief Program Officer, Horton’s Kids

Tue 10/31 at 11 a.m. – Don’t Let Dirty Data Spook You Away From Analytics

We’ve worked with hundreds of associations just like yours, who once believed they weren’t ready to delve into analytics due to dirty data. However, once they took the plunge, they realized analytics wasn’t the scary monster they imagined. Learn why a lot of the data you’ve been hoarding isn’t that important, you’ll never have immaculate data, and you don’t need pristine data to leverage analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, SVP of Sales Enablement, Association Analytics


Tue 10/31 at 11 a.m. – Leadership & Learning: Leadership and the Weight We Carry: Navigating the Murky Waters of Leading and Being Human

Explore the limitations of the common advice to “leave it at the door” for effective leadership; the impact of authenticity when it goes too far, casting a shadow on the entire team; the potential of trust and curiosity as the cornerstone of healthy, authentic leadership; and the interplay of personal challenges and leadership in diverse contexts. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Ryan MacTaggart, PhD, Associate Director, Professional Learning, EDUCAUSE


Tue 10/31 at 1 p.m. – Leadership & Learning Series: he Generational Shift: Moving Forward Together

Learn about the generational shift and what makes it unique at this point in history. Gain insights into perspectives across the generations including leadership, recognition, and motivation. Hear about practical applications to improve organizational effectiveness with care, curiosity, and collaboration. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Katherine Jeffery, PhD, Generational Strategist, CEO, KJ Consulting, LLC


Wed 11/1 at 11 a.m. – PCI Compliance

Learn best practices for associations in implementing PCI Compliance. Get a basic overview of PCI Compliance and what it’s designed to achieve. Hear nine practical tips you can implement immediately to ensure a more secure payment environment. Find out what you should know about the Self-Assessment-Questionnaire (SAQ). 1 CAE credit. More info/register.

Host: UST Education

Speakers: Julie Duncan, Association Practice Leader, and Jenni Glaze, COO, US Transactions Corporation


Wed 11/1 at 12 p.m. MDT – AWTC Pop-Up Lunch: digitalNow (Aurora CO)

Are you attending digitalNow? If so, meet up with your AWTC peeps beforehand. These intimate, informal gatherings are designed to help you build your network and connect with the AWTC community. Location: Aurora CO. More info/register.

Organizer: Association Women Technology Champions


Thu 11/2 at 2 p.m. – Know Before You Go – Wisdom to Set Your Organization Up for Success on Software Projects

Ready to find the perfect software solution for your association in 2024? Don’t know where to start? Our expert panel is here to offer practical advice, easy-to-follow guidance, and valuable resources to help you start your journey towards success. Whether you need an AMS, LMS, CRM, or Community system, we’ll cover the key steps for maximizing your chances of success. More info/register.

Host: 501 Works

Speakers:

  • Laura Armstrong, Senior Consultant, Cimatri
  • Vanessa Dennison, CAE, CBAP, Dennison & Associates, Principal

Thu 11/2 at 3 p.m. – From Prospects to Promoters: Key Strategies to Recruit and Retain Members

Get actionable insights into best practices for member recruitment and powerful communication tactics to retain members. Hear about the value of using multiple communication tools to reach members, innovative ways to engage members and non-members, and the importance of frequency and timing of communication across your association. More info/register.

Host: Grype

Speaker: Scott Oser, president, Scott Oser Associates


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email by Wednesday afternoon the week before it’s scheduled.


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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market. After more than 20 years managing associations and restaurants, she's enjoying the good life as a ghostblogger and content marketing writer for the association community. Away from her laptop, you can find her walking in the woods, enjoying live music, reading hundreds of newsletters, watching hockey, cooking, hanging at the local brewery or tap room, or relaxing in a comfy chair with a good Kindle book and a glass of something tasty in hand.