Expert insights. Personalized for you.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications. MORE
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Ten strategies for pricing your eLearning content. MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. MORE
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. MORE
An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role of organizational communications is changing in an age of nonstop news and information. MORE
Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. MORE
It''s that communications is now a moving target and there is no room for complacency or status quo. As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. MORE
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. Communication Plan & Tools. MORE
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? MORE
Ultimately, the key to a successful relationship with your CSM is communication. Following are a couple of tried and true tips guaranteed to help you communicate more effectively with your convention services manager. Kelly Van Dyke, CMP. MORE
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser. MORE
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies. MORE
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. Align Your Staff for an Effective Member Communications Schedule. MORE
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. MORE
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. MORE
Which makes communicating your ideas even more critical. What tactics will I consider in executing its strategy? At the top of the must-do list is a willingness to communicate, often and deeply. How have you communicated with stakeholders during your first days as a leader? MORE
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. MORE
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. MORE
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. MORE
When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Let’s look at a couple pricing strategy options to ensure you are selecting the best one for your needs: . MORE
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. MORE
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. MORE
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. So, if you’re an association without a crisis communications plan, what do you need to know? First, it’s about the communication not the crisis. “We MORE
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees. MORE
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar. MORE
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing. MORE
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. MORE
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. Why are you communicating? MORE
Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Most people like being “regulars.” MORE
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. MORE
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Then set a strategy for how your staff will achieve this vision. MORE
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. MORE
Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. MORE
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Automate your communications. Personalize member communications. MORE
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. MORE
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications MORE
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.
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Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.
Associations Now
MAY 10, 2019
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.
Association Adviser
SEPTEMBER 9, 2014
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard.
Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Ten strategies for pricing your eLearning content.
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Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.
Blue Sky eLearn
JANUARY 20, 2020
When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Let’s look at a couple pricing strategy options to ensure you are selecting the best one for your needs: .
Moery Company
MAY 2, 2019
Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute.
Higher Logic
MARCH 12, 2019
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. Align Your Staff for an Effective Member Communications Schedule.
Higher Logic
OCTOBER 22, 2019
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Automate your communications. Personalize member communications.
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Association Adviser
NOVEMBER 16, 2016
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Then set a strategy for how your staff will achieve this vision.
Association Adviser
JANUARY 20, 2020
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser.
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy.
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.
Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.
Associations Now
MAY 29, 2019
When bad stuff happens—whether it be a financial scandal or a cyberattack—associations need a communication plan. So, if you’re an association without a crisis communications plan, what do you need to know? First, it’s about the communication not the crisis. “We
Association Adviser
AUGUST 15, 2019
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations.
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. Bring copies together of a couple of months’ worth of communications and also mark them in a calendar.
Higher Logic
MARCH 6, 2019
Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. Most people like being “regulars.”
Optimist Consulting
SEPTEMBER 28, 2016
While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.
Associations Now
JUNE 2, 2019
Which makes communicating your ideas even more critical. What tactics will I consider in executing its strategy? At the top of the must-do list is a willingness to communicate, often and deeply. How have you communicated with stakeholders during your first days as a leader?
Association Adviser
OCTOBER 15, 2015
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy.
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.
Association Adviser
NOVEMBER 17, 2015
Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn.
Association Adviser
JANUARY 25, 2019
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. Communication Plan & Tools.
Mizz Information
JANUARY 19, 2014
It''s that communications is now a moving target and there is no room for complacency or status quo. As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies.
Associations Now
SEPTEMBER 25, 2019
A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here
Higher Logic
JANUARY 16, 2019
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change?
Associations Now
SEPTEMBER 17, 2013
An association of public relations and communications professionals surveyed CEOs to determine how chief execs believe the role of organizational communications is changing in an age of nonstop news and information.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Subtly remind members of that in your communications.
Aaron Wolowiec
FEBRUARY 22, 2013
Ultimately, the key to a successful relationship with your CSM is communication. Following are a couple of tried and true tips guaranteed to help you communicate more effectively with your convention services manager. Kelly Van Dyke, CMP.
Higher Logic
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. Why are you communicating?
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