Expert insights. Personalized for you.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications. MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Polls AHNA American Holistic Nurses Association communication integration communication strategy integrated communications Kurt Nagle member communication Nicole Malcolm social media MORE
Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications. MORE
Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video MORE
Podcasting is one of the fastest growing and effective communications tools today. If you are thinking about launching a podcast – the critical first step is to engage in a “Discovery Strategy Session.” How will this fit into your communication strategy? #2 After you address these questions and establish a strategy, you can focus on delivering what the audience wants. The “Discovery Strategy Session” is the all-important first step. MORE
In fact, the more we communicate on the retention side, the more familiar we become with the industry… and, the recruiting side is better. The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members? MORE
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. MORE
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy MORE
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. MORE
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser. MORE
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies. MORE
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. MORE
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. Features Association Communication Benchmarking Study association communications Association Communications Benchmarking study benchmarking study communication communication strategy MORE
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options. MORE
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. Perhaps it is the overwhelming asynchronicity of our regular communications that is responsible. Increasingly, real-time communication with our members only happens in person at our live events. MORE
We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. Not so fast,” says Alex Plaxen, vice president of experience strategy, Nifty Method Marketing & Events. MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Tailor your communications channels and content. MORE
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. How can Organizations better communicate? MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. MORE
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. The first step in communication is research – figuring out what type of information your members are interested in. is a communication challenge. MORE
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. Best Practices Communication Social Media engagement Higher Logic membership online communities operations report social media strategy tactics technology The Community Roundtable MORE
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value. MORE
The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented. I’ve seen that word used a lot lately when referring to the COVID-19 pandemic. It’s an accurate description; after all, many of us have never lived and worked in times quite like these. MORE
Then, develop your list of potential leaders to communicate about this membership opportunity. So now we’ve developed a specific idea and we’re communicating with multiple channels within that company. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation. MORE
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing. MORE
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. Best Practices Communication Social Media engagement Higher Logic membership online communities operations report social media strategy tactics technology The Community Roundtable MORE
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber MORE
Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. There are four essential steps to take before you’ll be able to create this omnichannel engagement strategy, beginning with, of course, pulling the data you need: Gather behavioral data. Most people like being “regulars.” MORE
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. MORE
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Then set a strategy for how your staff will achieve this vision. Whether you have a staff of two or 20, creating a communications plan will ensure your entire team is working from the same playbook and effectively using your time and resources. Look for ways that your communications can stand out. MORE
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Either commit to a long-term update strategy or unpublish the page. MORE
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. And while the two communication types aren’t the same, they do have some commonalities. When it comes to internal comms, strategies, of course, vary greatly. MORE
Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop. The post How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar appeared first on The Moery Company. MORE
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Automate your communications. Automate these communications to make sure you reach every member efficiently. MORE
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers). MORE
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. MORE
Associations will have to segment their members and partners using the following for communication purposes: Essential / Non-essential during shutdown. The post What’s Next for Association Communications? Association Business Strategy Communications communications communications strategy content marketing coronavirus covid19 digital communications membership MORE
Moery Company
JUNE 23, 2020
Associations will have to segment their members and partners using the following for communication purposes: Essential / Non-essential during shutdown. The post What’s Next for Association Communications? Association Business Strategy Communications communications communications strategy content marketing coronavirus covid19 digital communications membership
Association Adviser
OCTOBER 30, 2018
This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.
Moery Company
MAY 2, 2019
Many associations say the #1 communications challenge is the struggle to relay their membership value proposition because they don’t have the bandwidth to execute. JP Moery knows the struggle is real but can attest to a successful strategic communications effort that can be led by a 1-person shop. The post How a 1-Person Comm Shop Can Execute a Killer Communications Strategy – Moery Webinar appeared first on The Moery Company.
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.
Association Adviser
SEPTEMBER 9, 2014
With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. Features Association Communication Benchmarking Study association communications Association Communications Benchmarking study benchmarking study communication communication strategy
Aaron Wolowiec
OCTOBER 18, 2016
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.
|
Association Adviser
MARCH 19, 2020
The post Strike the Right Tone When Communicating in a Crisis appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content strategy crisis communicationsUnprecedented. I’ve seen that word used a lot lately when referring to the COVID-19 pandemic. It’s an accurate description; after all, many of us have never lived and worked in times quite like these.
Higher Logic
JANUARY 24, 2019
Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. There are a few essential elements to consider as you develop smarter communication strategies for your membership program. Ensure effective communication with member self-service options.
Higher Logic
JUNE 9, 2020
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber
Association Adviser
NOVEMBER 16, 2016
However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Outline a clear vision for your association’s communications. Then set a strategy for how your staff will achieve this vision. Whether you have a staff of two or 20, creating a communications plan will ensure your entire team is working from the same playbook and effectively using your time and resources. Look for ways that your communications can stand out.
Aaron Wolowiec
JANUARY 19, 2016
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.
|
Association Adviser
JANUARY 20, 2020
Garth Jordan, SVP & chief strategy officer for the Healthcare Financial Management Association, talks with us about planning using human-centered strategy. The post Podcast: Human-Centered Strategy for the Now, Near and Far appeared first on Association Adviser.
Moery Company
JANUARY 28, 2020
Then, develop your list of potential leaders to communicate about this membership opportunity. So now we’ve developed a specific idea and we’re communicating with multiple channels within that company.
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.
Associations Now
MAY 10, 2019
Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. And while the two communication types aren’t the same, they do have some commonalities. When it comes to internal comms, strategies, of course, vary greatly.
Higher Logic
MARCH 12, 2019
If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Align Your Staff for an Effective Member Communications Schedule. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy.
AssociationChat
MAY 28, 2020
We all know that good communication in a crisis can make or break a reputation. But as PR News recently stated , “the old crisis communications playbook is dead.”. Not so fast,” says Alex Plaxen, vice president of experience strategy, Nifty Method Marketing & Events.
GrowthZone
APRIL 3, 2020
During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Either commit to a long-term update strategy or unpublish the page.
Moery Company
JANUARY 16, 2018
In fact, the more we communicate on the retention side, the more familiar we become with the industry… and, the recruiting side is better. The post #1 Onboarding Strategy appeared first on The Moery Company. IStock/Credit:marchmeena29concept. How much time does your membership department devote to the “onboarding process” of new members?
Wild Apricot
MAY 13, 2013
What is a content strategy and how does it apply to small membership organizations? member communication Content-strategy
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Good shared several strategies for ensuring that the right information reaches the right members at the right time, including: Targeting different segments within your membership. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. Tailor your communications channels and content.
GrowthZone
JUNE 30, 2020
Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty. She also walked through the messaging basics and best practices for structuring association communications.
Association Adviser
OCTOBER 15, 2015
Early results of our unscientific reader poll this month show that only one in seven readers feel their organization has a highly integrated communication strategy. Polls AHNA American Holistic Nurses Association communication integration communication strategy integrated communications Kurt Nagle member communication Nicole Malcolm social media
Association Adviser
NOVEMBER 17, 2015
Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video
Association Adviser
AUGUST 15, 2019
The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & CommunicationsMembers are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association.
Association Adviser
JANUARY 25, 2019
These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. The first step in communication is research – figuring out what type of information your members are interested in. is a communication challenge.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.
Potomac Core
AUGUST 3, 2016
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries. Selling more or selling louder will hinder instead of help your 2017 Member Engagement Strategy. How can Organizations better communicate?
Higher Logic
OCTOBER 22, 2019
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Automate your communications. Automate these communications to make sure you reach every member efficiently.
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Translation: In order to experience said boosts in membership from younger people, your engagement strategy must be broader than one age group (ahem, Baby Boomers).
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. Best Practices Communication Social Media engagement Higher Logic membership online communities operations report social media strategy tactics technology The Community Roundtable
Aaron Wolowiec
MAY 31, 2016
The first takeaway: strategy. Strategy is based upon a shared understanding of value. Some recommendations from Higher Logic: STRATEGY: Create strong, defined value statements for your organization and members, highlighting the shared value of the community. Best Practices Communication Social Media engagement Higher Logic membership online communities operations report social media strategy tactics technology The Community Roundtable
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
YourMembership Blog
MAY 22, 2017
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.
Eric Lanke
SEPTEMBER 18, 2017
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. Perhaps it is the overwhelming asynchronicity of our regular communications that is responsible. Increasingly, real-time communication with our members only happens in person at our live events.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association. Foundation for Disruptive Advocacy Strategies. Disruptive Advocacy Strategies.
Moery Company
MAY 29, 2018
Podcasting is one of the fastest growing and effective communications tools today. If you are thinking about launching a podcast – the critical first step is to engage in a “Discovery Strategy Session.” How will this fit into your communication strategy? #2 After you address these questions and establish a strategy, you can focus on delivering what the audience wants. The “Discovery Strategy Session” is the all-important first step.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.
Higher Logic
MARCH 6, 2019
Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. There are four essential steps to take before you’ll be able to create this omnichannel engagement strategy, beginning with, of course, pulling the data you need: Gather behavioral data. Most people like being “regulars.”
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