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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The Challenge.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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Why you should pony up the cash for your social media strategy

Association Success

For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. . “We But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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Mapping Out a Roadshow Strategy

Associations Now

We go to institutions that have strong endocrine science programs to meet with leaders in the field,” says Jenni Glenn Gingery, associate director of communications and media relations. The roadshow started in October at two medical colleges in Texas: the University of Texas Southwestern Medical Center and Baylor College of Medicine.

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups?

Arlington 266
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. 1 CAE credit.

Revenue 277
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Divided we fall: Helping address inequality in community associations

Ungrated

Earlier this year, a resident in a Texas homeowners association began flying the Confederate flag atop a front yard flagpole. flag, the Texas flag, and those of military branches, which are protected by state law. flag, the Texas flag, and those of military branches, which are protected by state law. Attorney Leah K.