The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. 1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Finding balance can be a tricky endeavor.

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Technology: The Communication Enabler

Association Success

As a systems developer for 10+ years, a manager for about a year, and yes, a huge techy, I have firmly come to believe in the importance of technology for assisting in building bridges and opening communications between people. Communication is the golden ticket to fixing a siloed culture, improving connections, and fostering transparency across an organization. Also, a lot of technology nowadays needs no IT to set up and only takes a few minutes to be up and running.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study.

Technology Still Limiting Associations’ Ability to Customize Communications

Association Adviser

It’s no secret associations are making best efforts to customize their communications to appeal to different member subgroups. But research shows that technology limitations — not lack of marketing. association communications association technology Margaret Rahayem MBGH Midwest Business Group on Health technologyFor more about this topic, click on the headline. Did You Know?

How to Tackle Technology

Association Adviser

The post How to Tackle Technology appeared first on Association Adviser - Best practices, news and leadership strategies for association professionals. Features Technology ASAE benchmarking CAHF communication integration poll everywhere poll systems Simply Voting technology video video integration And do it on your own terms.

Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to? Our members don’t like technology. There are non-scary ways to embrace technology to better engage with your members and to maximize non-dues revenue for your association.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Subtly remind members of that in your communications.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. The post Building an Association Crisis Communications Webpage appeared first on GrowthZone. Member Engagement Technologycrisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.

Aligning Vision with Technology

Association Success

When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. If you look at entrepreneurs, they use a few methodologies for planning and execution that involve creating a vision, mission and values and communicating them often and clearly to employees and customers. Creating an innovative organization all starts with a vision.

Rolling Out New Technology to Your Members: 3 Best Practices

MembersClicks

Adopting new technology — whether it’s a membership management system, a learning management system, a conference app, or something else entirely — is exciting!

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. About your engagement strategy, though: It needs to be inclusive : How can we form communication strategies and offer value that will appeal across age groups? Use member data to strengthen communication.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. Technology is no longer a siloed department. Common association technology mistakes. Technology success stories.

Follow the Technology Trends and Don’t Get Left Behind - Moery Company

Moery Company

Today’s association business environment requires us to stay abreast of ever-evolving technologies, and be ready to pivot. In fact, technology is moving fast in every industry, and we must stay ahead of the curve to meet our business objectives with success. Pardot, an email marketing platform, is used as a constant stream of communication to nurture and qualify prospects until they’re ready to “buy.” (For

Mobile Tops 2011 Nonprofit Technology Trends

Wild Apricot

A recent survey on Technology Trends for Nonprofits suggests that, compared to email and social media engagement strategies, nonprofits have a long way to go to tap into the fast-growing mobile audience.( Tags: E-mail marketing mobile nonprofit non-profit Non-profit Communications Non-profit technology nptech research surveys website websites

Ten Criteria for Vetting Event Technology Solution Providers (Updated)

Velvet Chainsaw

Over the past decade, there have been significant upgrades and newcomers in the event technology space. There are several hundred event technology providers competing to win your business. Before you take a look under the hood or consider test driving a core technology that you’re going to make part of your event and business processes, consider these ten criteria for vetting: 1. It’s never a good idea to be on the bleeding edge with any technology.

How Attendees Use Technology to Interact at Events

Association Adviser

The use of technology at events has grown tremendously and varies greatly for different. Events Marketing & Communications Membership Technology Beth Ziesenis Charles Popper event app event tech event technology events live video streaming Meerkat Periscope social media wearablesAs an event organizer or planner, your main goal is to keep attendees informed and engaged throughout the show.

2020 Association Technology Trends And Predictions

Nimble AMS

Want to know what’s on the horizon for association technology in 2020? But when it comes to association technology trends, you don’t necessarily have to look far into the future to see the road ahead. Just as Tesla aims to reimagine an everyday item like the car, associations will reimagine their use of key technology such as their association management software (AMS) systems. The post 2020 Association Technology Trends And Predictions appeared first on NimbleAMS.com.

Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015. Other outsourced communication functions include magazines, directories and social media.

Technology Considerations for Moving to a Virtual Office

Delcor

These organizations have leveraged digital workplace tools to get work completed, communicate, and collaborate all from outside of a physical office. What follows are some key technology considerations before you make the leap. Choose Your Technology Infrastructure Wisely.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. The first step in communication is research – figuring out what type of information your members are interested in. is a communication challenge.

If You Build It –and Communicate It– They Will Come

Association Management

The First Step in the Technology Adoption. The post If You Build It –and Communicate It– They Will Come appeared first on Professional Association Management Company | Virtual Inc. “If you build it, they will come.” In the film “Field of Dreams,” a voice in Iowa farmer Ray Kinsella’s cornfield convinces him to turn his acreage into a baseball diamond, and sure enough, once he’s done it, the ghosts of the 1919 Chicago White Sox do appear. View Article.

Iowa 116

Yes, Virginia, there are gaps between member expectations and association technology.

YourMembership Blog

The way we connect, communicate, learn and shop is ever-changing. The post Yes, Virginia, there are gaps between member expectations and association technology. Consequently, your association members have a heightened level of expectation for flexibility, convenience and personalization in everything they do. But, association experiences are struggling to keep up with these growing member expectations.

Problems Associations Have When Upscaling Marketing Technology

HighRoad Solution

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights

Problems Associations Have When Upscaling Marketing Technology

HighRoad Solution

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

4 helpful tips for communication during a health crisis

Nimble AMS

What to do in uncertain times when communication is key. Every day brings more uncertainty with the spread of Coronavirus, and your association has a need to expand your communication. Here are four communication tips to assist associations in displaying responsiveness, partnership and kindness. Remember, most businesses are sending out communication during this time, so make sure that you are sending relevant information at the right time.

The Technological Divide: Leap or Fall?

Association Adviser

For the first time in history, four distinct generations of adults are now socializing, communicating and actively participating in the workplace. Four distinct generations of adults are now socializing, communicating and actively participating in the workplace. How to communicate with them … Express appreciation for their efforts; acknowledge their value. In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions.

Next #CultureChat: Culture and Technology

Jamie Notter

But we think this topic is worth waiting for, Culture and Technology: Technology doesn’t just impact productivity and efficiency--it can shape your culture. There are also specific technologies designed to shape culture that can be employed. Here are the questions we're thinking about: In what ways does technology impact culture? How do you use technology to create a culture of transparency?

3 technology trends to improve your association’s member experience

Nimble AMS

Is keeping up with technology trends on your association’s radar? Meanwhile, technology advances aren’t standing still for your association. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. One of the key reasons to keep up with the latest technology is to ensure you continue to deliver the experience your members have come to expect. 3 technology trends associations should be following.

Technology in the Workplace: Merging Boomers and Millennials

Achurch

As even the most traditional workplaces are modernizing their technology systems and creating technology-based strategies, the lines between younger and older generations are clear. Their native understanding of technology widens the gap among a workforce even more. How then do organizations harness the intuitive understanding of younger generations and the strong-work ethic and resourceful old generations to make a technology-based strategy the most effective?

Engage Your Membership with Social Technology [Case Study]

Higher Logic

As its member base grew, the association needed to adjust member communications to match. As the association grew and evolved, so did the communication needs of its members, volunteers and sections councils. The transition from listservs to the Collaborate system was smoother than ASAE staff anticipated: The association sent several communications to members alerting them of the upcoming transition.

Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them.

Employee Spotlight: Heather Hughes, Marketing Communications Specialist

Protech

As Protech’s event guru, Marketing Communications Specialist Heather Hughes’ event planning skills were put to the test – and she delivered. . Since joining the Protech team, Heather has helped Protech elevate its branding at tradeshows and conferences like the ASAE Annual Meeting, Association TRENDS’ AMS Fest , ASAE’s Technology Exploration Conference and many more. By The Protech Team .

Conference Circuit: Public Safety Communications

Associations Now

More than 5,000 public safety communications officials, including frontline telecommunicators and comm center managers, are headed to Baltimore to learn more about the industry’s newest technology, hear from speakers about trends and challenges, and get to know colleagues. Organization: Association of Public-Safety Communications Officials International. The post Conference Circuit: Public Safety Communications appeared first on Associations Now

Technology Leadership in the Time of COVID-19

Delcor

We have found that organizations with strong technology leadership and well-managed technology were able to quickly and effectively keep people working and connected. This is one example of how effective technology leadership can help organizations plan for and execute projects that support critical business goals. Virtual event technology has been around awhile, but it’s only been embraced by a few organizations.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. Turn to technology innovation. Enterprise cloud platform technologies have transformed the association management software (AMS) landscape. Associations can now move beyond the AMS limitations of yesterday to leverage modern technological innovation. Associations can now move beyond the AMS limitations of yesterday to leverage modern technological innovation. Technology

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Before you start implementing changes to your member communications, evaluate your members’ needs. Or maybe with advancements in technology your website isn’t quite up to snuff. From the Front Lines Marketing & Communications Revenue

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Think about what it takes to produce a successful line of member communications products. Before you start implementing changes to your member communications, evaluate your members’ needs. Or maybe with advancements in technology your website isn’t quite up to snuff. Features From the Front Lines Marketing & Communications Revenue