How to Leverage Live Events for Member Recruitment

Moery Company

What better place to recruit new members than during a live association event – right? We’ve had some great success over the last several months utilizing an intentional strategy to convert nonmembers to members during client conferences.

How to Apply Social to Marketing and Membership Recruitment


Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

Recruiting Members Face-to-Face

Eric Lanke

As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. A non-member, a company similar to many that are already in the membership, was in the same general neighborhood and was willing to meet with me to discuss the possibility of becoming a member. Why, I wondered had he not yet decided to become a member?

Friday Buzz: How to Use Your Annual Meeting to Recruit New Members

Associations Now

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? CIVSA also changes the location of its events each year to reach more people in different regions. Check out Ibele’s post for recruitment keys to success.

Daily Buzz: How to Build a Meeting Legacy

Associations Now

Research shows that developing a conference legacy is about more than logistics: Content matters, too. Also: strategies to add to your member recruitment toolbox. They all need to hear about the outcomes.”. Effective Member-Recruitment Tactics.

Daily Buzz: Rethink Your Recruiting Process

Associations Now

Any new hire has to meet your organization’s expectations both professionally and culturally. To find the right person, you have to tweak the recruiting process. When it comes to recruiting new team members, it’s important to find people who fit your company culture.

How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. One expert shares how to get started and why it’s important to know your sales history. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Without this data, you will be surprised, and that’s not a good place to be.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

5 great examples of how to use Twitter for membership engagement

Optimist Consulting

I was lucky enough to present at the MemberWise conference ‘Harnessing the Web to Drive Membership Value and Growth Conference’ last month. My presentation focused on how to use Twitter for membership engagement. Calls to action.

You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

Velvet Chainsaw

You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved. And how to avoid shutting down your attendees’ PFC. The Powerhouse Portion According to author Erika Garms , the PFC is a fascinating section of our brain.

Stronger by Association: How to Start an Association

AMR Management Services

How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. objectives in place, the founding affiliates took steps to put their. Pages.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

Beyond Testimonials: How to Unearth Great Member Stories

Associations Now

Last spring, a Tumblr dedicated to corporate brands’ lazy social media efforts showed us the potential pitfalls of a seemingly innocuous request: “Tell us your story.” So it stands to reason that stories from members must be of some use to associations, right?

How To Apply Social to Membership Retention and Renewal


It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. You need to own the data, but that’s a good thing! What can YOU do to help your association get the most out of social? This is how.

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SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? You bought direct mail lists and blasted people to buy or join.

Five Super Effervescent Sparkling Fresh Conference Education Ideas

Velvet Chainsaw

As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling? Constantly looking for new ways to freshen up the attendee’s conference experience. Who said learning has to be hard and boring?

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? .

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How to Build a True Learning Community at the Core of Your Membership Model


I use the term “developmental learning” to specify learning that is purposeful—leading to specific solutions to specific problems and constantly developing participants along competency-building paths. Welcome to a day in his life. archived conference proceedings, or.

Membership Hack: Conference Buddy System

Associations Now

The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff. How to hack it? Tweet it using #MembershipHack or send it to “We

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

Is Your Conference Marketing So Last Year?

Velvet Chainsaw

Every year you have to figure out how to fill the chairs at your annual event. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. Conferences are about people.

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

Hawaii Five-O & Monopoly Show Associations How to Engage Members

SCD Group

For tonight’s (1/14/13) showing of Hawaii Five-O, CBS invited viewers to vote on which ending they wanted for its show. Many people now are watching TV with a companion device (known to many as the “second screen”). So, what does this have to do with associations?

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

You Need To Communicate Conference Changes To All Your Stakeholders

Velvet Chainsaw

You’re convinced that you need to make changes to your conference experience and have got approval from your boss and leadership to proceed. You’re excited about those changes and ready to launch that new experience. It’s hard not to take it personally.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference


I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve compiled a post taking ONE key point from presentations uploaded for attendees.

Friday Buzz: Convincing Media to Cover Your Conference

Associations Now

Leveraging media outlets can be the best way to get the word out about your conference, and here’s how to do it. Plus: the benefits of social recruiting. Along with the summer comes the conference whirlwind.

HR Reinvention: A Strategic + Interactive Conference for HR Leaders


HR Reinvention is a gathering of inspired HR leaders committed to charting a new course for the future of Human Resources. You are invited to be a part of something unique and important. Easy for Ghandi to Say. How Do You Know It’s “Change”. Time to Redesign!

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams.

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Lunchtime Links: Putting an End to Conference Cliques

Associations Now

Conferences are all about networking and meeting new people. Learn how to help attendees branch out. Also: Inspire employees to write for your association’s blog with these tips. Members can become attached during conferences.

Increase Conference Attendee Engagement, Intimacy And Participation At Your Next Event

Velvet Chainsaw

Have you ever attended a conference by yourself and you didn’t know anyone there? If you have, you’ve experienced a range of emotions from anticipation to anxiousness to concern. Conferences can be some of the loneliest places in the world. Get them to set the tone.

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Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Here’s How to Engage Your Members. • Members who upgraded their membership in the past year to a higher level of service were 12% more likely to renew. But the engagement does not just need to be a financial exchange. Share to Twitter Share to Facebook.

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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. Here is the link to the article. Share to Twitter Share to Facebook. Informative Post - Like To See More On Pricing Tactics - Thanks. Subscribe to: Post Comments (Atom). Decision to Join. (3).

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Get the Scoop at the National Conference on Volunteering and Service in Washington, DC in June #NCVS

Beth Kanter

Next month, I will be traveling to Washington, DC for the NCVS Conference and can’t wait. I will be doing a panel on using social media as part of volunteer recruitment. What Beth Kanter has to say about using social networks to advance the cause of volunteerism.

Shari Pash Webinar: Engaging The Disengaged Member


Shari explains how to develop strategies and implement tools to improve engagement to meet goals and increase revenue. Register to learn about: • Foundational tools for growth. Recruitment systems. Strategies to reach passive members.

Event Promotion Checklist for Associations


But no matter what type of event you’re organizing – a large expo, a small conference, a golf tournament, an educational seminar, or your association’s annual dinner, promotion is key. For example, are you raising money to meet a goal? Are you recruiting new members?

Top Twelve “WTF?” Moments From the NonProfit Technology Conference


So Lindy and I got back late last night from NTEN’s Nonprofit Technology Conference , which was, of course totally intense. We’d never been before (and were able to find lots of others who hadn't either, creating another layer of collective newbie experience (awesome!)). We were able to meet a whole ton of cool people IRL who we had gotten to know online, which was, as always, truly incredible. We recruited at least 8 people to YAP.

Membership Marketing Blog: Five Steps to Building a Membership.

Membership Marketing

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. The question reminded me that sometimes it is a good idea to step back and look at the fundamentals of what we are doing. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Decision to Join. (3).

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Association 141+: Volunteers at the Center

Association 141+

Associations rely heavily on the work of volunteers to successful achieve their goals year after year. Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles.