Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

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Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here.

Library 219

Library Products Video Course 219

Velvet Chainsaw

JANUARY 31, 2019

However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been. When inertia influences your conference, it’s planned by the way you’ve always done it, programmed full of (past) best practices and destined to become average, slowly suffocating on its own status quo. Resource Rigidity.

Conference 56

Conference Library Resources Process 56

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Associations Now

MARCH 14, 2019

Convincing prospective attendees to come to your conference is one thing; selling their bosses on it is something else. You may have convinced a potential attendee that she can’t miss your conference, but guess what? The How Design Live conference gives prospects talking points to use. She may not be the decision-maker.

Conference 95

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference.

Content 52

Content Revenue How To Social Media 52

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. – Event Apps 101: Your Playbook for Creating Engaging Event Experiences Find out how to use an event app to streamline attendee communication and engagement for your annual conference, seminars, webinars, galas, and more. He says you can’t hope your way out of “these perilous and unforgiving situations.”

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. At ASAE Annual, I met new people and hung out with friends and acquaintances. Leadership pipeline. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

MARCH 19, 2020

Your virtual conference can still be meaningful and engaging for your audience. Put on a Great Virtual Conference with These 6 Strategies. Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Speaking of your audience, they’re craving connection and support right about now.

Tips 316

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Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Associations Now

MAY 26, 2017

You’ve probably been here before: You get away from the office for a few days to attend a conference for your own professional development, and the whole experience is fantastic—the learning, the networking, even the food and beverage. It’s that post-conference glow, and it feels great! Thank you for a great conference!

Conference 97

Conference Library Video Content 97

Reid All About it

MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. The September 29 conference was a meeting of minds and a journey to discovery. Digital venues and options put an end to that peaceful era.

Technology 88

Technology Review Innovation Library 88

Associations Now

AUGUST 23, 2023

In addition, 80 percent said that upskilling would help them stand out in the job market. She also suggests employers look at educational courses offered at nearby universities or public libraries that often have free online learning platforms. Professional podcasts are another great option,” Jessup said.

Strategy 98

Strategy Library Recruiting Recruitment 98

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. More info/register (ASAE Marketing Professionals Community). ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs and challenges.

LMS 266

LMS Member Engagement Education Revenue 266

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. “Association XYZ produces the leading annual conference in our field…”?

Case Study 170

Case Study Library Communications Maine 170

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Track their interests by examining: Conference session and webinar attendance. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277

Revenue LMS Price Education 277

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 4: Continue the Discussion After the Conference.

Library 120

Library Handbook Directory Conference 120

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS 252

LMS Certificate Library Education 252

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual conference success story. Virtual conference of the week.

San Diego 259

San Diego Strategy North Carolina Conference 259

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

SEPTEMBER 4, 2020

In conversations about virtual conferences, one question always arises: how to provide value to virtual sponsors and exhibitors. Layla Masri at Yes& offers 22 tips from the virtual conference trenches. Hybrid conferences. Bias in conferences. Amy Burke, Executive Director, Special Libraries Association.

Montana 322

Montana LMS Revenue Recruiting 322

Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. In today’s Conference Circuit, we highlight some of the year’s standouts. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights.

Review 40

Review Conference Library Tampa 40

Smooth The Path

MAY 21, 2020

You are now entitled to over 22,000 articles on our website, the member rate for our two annual conferences, access to our online community, five annual research studies (at the member rate of course)… ” And the bulleted list goes on and on below the fold. As the day goes on, you get three more emails that are similar.

Library 148

Library Class Survey Course 148

Reid All About it

OCTOBER 22, 2021

I registered yesterday for ASAE TEC , my first in-person conference since forever. Content marketing. From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Presenters: Christine Bergeron, Marketing Coordinator, Community Brands. Host: ASAE.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

DECEMBER 8, 2023

Keep these findings in mind when planning staff and member online meetings and educational programs, including conferences. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The solution: “fewer, shorter, more interactive online meetings.” Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). The concept of the Maker Society.

Social Media 150

Social Media Library Innovation Washington 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. 1 CAE credit. More info/register. No talk is longer than 10 minutes.

LMS 266

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Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Content 64

Content Marketing Kentucky Library 64

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Conference and Event Management Toolkit. An AMS might include the following.

Tools 141

Tools Software System Library 141