Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

MemberClicks

FEBRUARY 28, 2024

At first, you may find yourself nervous about planning a conference, but don’t worry; we’ve got you covered. As you plan your event, simplify the process by following our Conference Planning Guide for 2024. With a little direction, an artistic vision, and time, you can create an amazing conference.

Conference 52

Conference Event Planning Social Media Cost 52

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Velvet Chainsaw

DECEMBER 3, 2020

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.

Conference 75

Conference Price Proposal Products 75

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website. Gary Vaynerchuk.

Sample 100

Sample Marketing Conference New York 100

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Velvet Chainsaw

AUGUST 3, 2022

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.

Conference 52

Conference Price Content Products 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. You want to be first.

Conference 118

Conference Discount Content Price 118

Blue Sky eLearn

MAY 4, 2020

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. How do you price your virtual events? There is a wide variance in how virtual events are priced. In response to this demand, there are new companies springing up each week. Are your events built on an eLearning platform?

LMS 282

LMS Price Team Sample 282

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

GrowthZone

OCTOBER 30, 2017

When it comes to finding a conference speaker, associations work with a limited (if any) budget. Of course, there is an abundance of professional speakers available at a wide range of prices. Of course, there is an abundance of professional speakers available at a wide range of prices. Keep it local.

Cost 114

Cost Conference Press Release Social Media 114

MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. This is a mistake. Track progress, celebrate results. Keep tweaking.

Revenue 105

Revenue Cost How To System 105

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Associations Now

MARCH 21, 2019

Is it time for associations to consider something similar for their conferences? We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”. The post Should Associations Offer Conference Subscription Packages? Tell us in the comments.

Conference 90

Conference Minnesota New York Price 90

Spark Consulting

NOVEMBER 7, 2018

But if different groups of members use different benefits in identifiable and trackable ways, yes, tiered pricing is a good way to go. What you do is bundle benefits together in ways that you can support based on member use data, adjust the pricing to be favorable, and market to the right members.

Price 170

Price Team Conference Examples 170

YourMembership

SEPTEMBER 10, 2012

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human. Advantages.

Content 150

Content Marketing Software Social Media 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

JUNE 5, 2015

At the American Society of Clinical Oncology’s annual meeting last week, a prominent doctor called out drug makers for pricing cancer medicine at untenable levels. Insurers agree with that stance, but a leading pharmaceutical trade group says cancer drug prices are in line with their value. The high price of cancer treatments.

Price 40

Price Conference New York Cost 40

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 89

Content Tips Marketing Certificate 89

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual event sponsorships. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Innovation Case Study 362

YourMembership

AUGUST 14, 2012

You’re Back From Conference. I love going to conferences. You come back feeling invigorated (from a good conference, at least) and ready to put all that learning to work and yet you’re met with uninterested looks from fellow staffers. After all, your conference was work. Every conference has three phases.

Conference 150

Conference Software Membership Management Price 150

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Reid All About it

AUGUST 11, 2023

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. At ASAE Annual, I met new people and hung out with friends and acquaintances. Leadership pipeline. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Associations Now

NOVEMBER 18, 2019

The magazine recently hosted its fourth annual Power Trip, a 36-hour invitation-only networking conference for women, which took place partially in the sky. Marie Claire ’s spin on the traditional conference offered its attendees unique experiences at every turn. — Content Marketing Institute (@CMIContent) November 15, 2019.

San Francisco 82

San Francisco Conference Virginia New York 82

Velvet Chainsaw

JULY 27, 2018

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.

Conference 88

Conference Discount Price Revenue 88

Reid All About it

JANUARY 5, 2024

Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. 1 CAE credit. More info/register. Thu 1/11 at 1 p.m.

Revenue 277

Revenue LMS Price Education 277

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Conferences Nonprofit conferences are large gatherings of nonprofit professionals and philanthropic-minded business professionals.

Resources 130

Resources Education Cost Conference 130

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. If you’re not clear about what you want people to do, you are not ready to invest in a marketing piece. Are the prices right?

Tips 150

Tips Marketing Price Review 150

Higher Logic

SEPTEMBER 12, 2017

Is pricing too low? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. Set Prices Carefully. Sponsorship programs are tricky.

Revenue 222

Revenue Price Newsletter Directory 222

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Virtual conference design. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 5, 2021

If you create education and conference program titles and descriptions for your association’s website, search engine optimization (SEO) will make those programs more discoverable by potential learners and attendees. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Quick hits.

San Diego 370

San Diego Price Strategy Education 370