Smooth The Path
MAY 21, 2017
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. I am not meeting people like me.
Associations Now
MAY 4, 2016
Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.
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Smooth The Path
NOVEMBER 29, 2016
Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Conference Trends Every Meeting Planner Should Know. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. More info/register.
Smooth The Path
OCTOBER 2, 2017
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.
Smooth The Path
AUGUST 30, 2016
The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. 63% of members rate the conference as the top value while only 47% are very satisfied with the conference.
Smooth The Path
JUNE 18, 2019
I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year member experience lines up with many other new member’s experiences according to member research. As you can probably imagine, neither inspired me to renew.
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