Smooth The Path

SEPTEMBER 9, 2021

A prediction for the conferences of the future. Our community is in the process of developing virtual conference etiquette. During online events, we can capture all of that amazing, juicy, interesting data and use it to increase the knowledge in the community. Related: Priming people for participation.

Conference 78

Conference Report Industry Content 78

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JUNE 11, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Why Virtual Conferences Have Sticking Power. Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again. Guest: Patrick Bontinck. Tue 6/15 at 11 a.m.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 3, 2016

– Metrics Mania for Conference Improvement: Vanity or Actionable Metrics. Are you guilty of touting feel-good conference vanity metrics? We repeatedly confuse our conference activity for healthy vital signs. Join us as we discover how to shatterproof our conferences and measure what matters. Tue 6/7 at 2 p.m.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Smooth The Path

DECEMBER 17, 2020

Just because the board thinks all conferences have to be in-person does not mean most of your members agree. Just because most of the board members love receptions does not mean the majority of members love receptions.

Conference 88

Conference Member Insights Leadership 88

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APRIL 16, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! Guest: Patrick Bontinck. 1 CAE credit.

Revenue 363

Revenue Strategy Team Content 363

Nimble AMS

JUNE 15, 2022

Now that you’ve built connections with your staff and members and routinely seek their insights for thought leadership content, both members and non-members will seek your association for industry insights. Follow these steps to increase your organization’s visibility by elevating your member’s experience: .

Leadership 99

Leadership How To Survey Member Experience 99

MemberClicks

NOVEMBER 17, 2022

From webinars to conferences, educational events tend to draw a crowd. This will help your speakers mold their presentations to the liking of your members (in a broad sense, at least.). Remember: There’s a fine line between giving your members insights and ideas and pigeonholing them into one very specific presentation style.

Survey 72

Survey Member Insights Examples Maine 72

Elevating Engagement

AUGUST 25, 2023

“ We might think members don’t engage like they used to because they are so busy, but is that really the reason?” This great question popped up during my presentation to the amazing EOs at this summer’s National Association of Home Builders Association Management Conference. Here’s what prompted that question.

Social Media 83

Social Media Technology Conference Association Management 83

Smooth The Path

APRIL 7, 2016

Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? Related posts: The members we should focus on. You say act, what does that mean?

Member Insights 60

Member Insights Member Research Survey Report 60

Nimble AMS

APRIL 6, 2022

Hosted by Community Brands, Xperience allowed attendees virtual one-on-one meetings with conference exhibitors, in addition to larger group sessions. The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers.

Software 125

Software Missouri Revenue Innovation 125

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OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. Location: Annapolis MD. More info/register. Host: ASAE Partnership Professionals Network.

DC 150

DC Washington Content Tools 150

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MAY 5, 2023

Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. CMP credit.

Chicago 205

Chicago Education Certificate Revenue 205

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JUNE 10, 2016

Grow Sponsorships, Attendance and Revenue for your Virtual Conference. – Measuring: Using Digital Metrics to Gain Member Insight. Host: ASAE Component Relations Section Council. Presenters: Peggy M. Hoffman, CAE and Peter Houstle of Mariner Management. Thu 6/16 at 1 p.m. More information/registration. Fri 6/17 at 3 p.m.

System 150

System millennials Member Insights Recruiting 150

Smooth The Path

NOVEMBER 6, 2016

To protect the anonymity of this association I can’t tell you everything we learned but I can tell you about a few of the key insights gained: Influence is a key challenge for members – members worried about their ability to influence stakeholders and like most professionals this is becoming a more important part of their job.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We solve the problems that nag our members, problems that no one else cared to solve or could solve. Of course he is right. This is the essence of an association.

Directory 60

Directory Innovation Survey Project 60

Smooth The Path

JULY 30, 2020

Not only do their conversations help them, but these conversations can also help us help them because these conversations are untapped rich qualitative member data. They are powerful ways to get insights into our members’ world. No longer are events, communities, and meetings just benefits.

Member Research 78

Member Research Video Report Technology 78

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software How To Certificate 52

Smooth The Path

APRIL 5, 2016

I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. After reading a few emails and finding no value most members start ignoring the association’s emails.

Member Experience 60

Member Experience Committee Conference Member Insights 60

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MARCH 22, 2019

Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Smooth The Path

SEPTEMBER 6, 2017

Related: 10 Ways to increase the energy at your conference. The new member engagement rule of three. Or anytime you are at an association event it feels happy and safe. Great associations have an extra something that makes them unique. People like me join an association like this.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

SEPTEMBER 10, 2019

Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? They are not. They are just as logical as we are.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

AUGUST 2, 2016

We have edited and proofed the conference schedule so many times we have it nearly memorized. Likely members think the value of their membership is more than or less than we think they think it is. Likely members have better or worse experiences with the association than we guess they do.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

MAY 23, 2017

I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. They read emails.

Project 89

Project Conference Strategy Member Engagement 89

Smooth The Path

AUGUST 2, 2017

Peer pressure plays a part too because long-time members articulate that, professionals like me are active members of associations like this, or we volunteer, or we don’t miss a conference. Perhaps the association helped get their career off to a great start, and now it is time to give back.

Course 96

Course Project Team Report 96

Smooth The Path

JULY 10, 2018

We are about to go on-stage before 3,000 members, and we are a little nervous. At midnight at the airport the last day of the conference, we have been working 19 hours a day for the previous eight days. Our members have no idea, and if we were in their shoes, we would have no idea either.

Member Engagement 89

Member Engagement Conference Member Insights Member Experience 89

Smooth The Path

FEBRUARY 9, 2017

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Survey 60

Survey Project Conference Content 60

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

JULY 12, 2018

From the outside, this association is very much like many others; there are members, chapters, special interest groups, and conferences. Recently I had the good fortune to help with strategic planning sessions for an extraordinary association. The surprising bit is volunteer leaders run this association.

Innovation 74

Innovation Strategy Leadership Team 74

Smooth The Path

JULY 26, 2017

The new member got to sample the association’s benefits before joining. They went to the conference as a non-member. Becuase they got to experience value as a non-member they assume the member value is even greater so invest the time to learn more. Or they had access to an important piece of research.

Sample 68

Sample Discount Member Engagement Course 68

MemberClicks

MAY 9, 2022

Planning an educational event like a webinar, conference, or speaker series? Let your members guide the topic or speaker selection! Prompt members by offering options for industry trends they might want to learn about or influential figures they’d like to hear from. What members to target for event insights.

Event Planning 52

Event Planning Survey Review Social Media 52

Smooth The Path

APRIL 5, 2018

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.

Price 74

Price Cost Industry Member Research 74

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SEPTEMBER 13, 2019

MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. At Association Success , Chris Beaman explains why you have to dig deeper and keep asking Why to fully understand how to meet member needs.

DC 34

DC Washington Revenue Review 34

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FEBRUARY 11, 2022

Year-round conference community. It” is that feeling of conference community, conversations and intellectual stimulation that WBT Systems says your association can keep going in a year-round learning community. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CAE credits.

Content 39

Content Strategy Technology Analysis 39

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FEBRUARY 18, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning for the Unplannable: How to Prepare a Conference Contingency Plan. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.

Content 39

Content Marketing Tips Strategy 39