Introducing: Our Newsletter Referral Program!

Association Success

We will announce the winner of the Apple Watch raffle after our SURGE Cocreation Virtual Conference on May 1-3. All you have to do is forward any email newsletter to your contact list and ask them to subscribe. Newsletter Signup

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

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January Update: Guess Who’s the Keynote Speaker for our Annual User Conference

Wild Apricot

This month's update includes the announcement of the keynote speaker at PersoniFest, our annual user conference, a chance to win an award for your organization, and info on Integromat and our latest release. integromat persi-awards personifest 2019 january update newsletter

How to Continue the Conference Learning Experience

WBT Systems

Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. To resolve these issues, try a different approach to conferences: make a plan to continue the conference learning experience. Why Continue the Conference Learning Experience. Highlight conference content.

Bold idea? This association got rid of its annual conference

Association Success

He got rid of the association’s annual conference. . “We’d Members can now reach me through Facebook, emails, electronic newsletters. Still, despite not having an annual conference, Bridges knows his members will show up when they’re needed. .

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push).

Harnessing the web 2016 conference – early bird offer

Optimist Consulting

I am a supporter of Harnessing the web 2016 conference in October, the premier digital conference for the membership sector. Harnessing the web 2016 is the membership sector’s leading annual conference focused entirely on the web.

Why You Need to Help Prepare Exhibitors for Your Conferences

Associations Now

Associations often spend a lot of time preparing and onboarding their conference attendees for their time onsite. The post Why You Need to Help Prepare Exhibitors for Your Conferences appeared first on Associations Now

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Most of our conference education mimics our traditional higher education model. Yet we copy this model for our conference schedules. That distorts the mission of our conference.

June Update: Why is Next Month Special for Nonprofits?

Wild Apricot

We’re talking retreats, conventions, and conferences. newsletter update juneWhat is so special about July for membership organizations? Based on a study we conducted of over 1 million events you’ve created in Wild Apricot, July is the hottest month for big events.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

Tips for Conference Un-Bloggers (and Bloggers too). In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. The Big Picture.

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Do You Have Inbred Conference Marketing?

Velvet Chainsaw

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing.

Going All-In for Conference Improvement

Velvet Chainsaw

Five plus years of thought provoking blog posts have been re-categorized around your conference improvement priorities. A new section has been added to provide easy access to larger free resources like e-books, The Speaker Report, newsletter archive and videos.

Two Extremes Of Conference Content Capture: Bite Size Best

Velvet Chainsaw

Do you provide content capture of your conference sessions? If you do, are your conference recordings experiencing a decline in consumption, especially those synced to PowerPoint? Capturing content at your premier face-to-face conferences is a must!

Curating conference content to promote member engagement

Aaron Wolowiec

The annual conference finally draws to a close and the last thing on your mind is the resource and content treasures unearthed throughout the event. Undoubtedly, there is a benefit to enriching the onsite conference experience with the addition of exclusive interviews, video, photos, news about the speakers, vendors and entertainment, and live Twitter feeds and Facebook posts. However, what I’m specifically talking about here is curating conference content that already exists.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Newsletter Distribution. How tight should you control your associations newsletter distribution? Newsletter Distribution.

AE on the Verge: 3 Reasons to use only text in your e-newsletter

AE on the Verge

3 Reasons to use only text in your e-newsletter. Im sometimes asked why our association e-newsletter isnt loaded with a template, graphics, colors, and pictures. Check out what a heavily formatted and imaged newsletter looks like on a very small screen. We encourage members to take sections of our newsletter to redistribute to their clients/customers/others or into social media. A newsletter I've been receiving in text converted to a prettier format.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. From my back of the envelope calculations, that leaves 28% (or about $335 per employee) for conferences/external investment.

Communicating Your Conference Value Proposition To A Short Attention Span World

Velvet Chainsaw

As the digital wheel accelerates, we find ourselves buried in a tsunami of information… emails, texts, blog posts, newsletters, whitepapers, podcasts, apps. Now think about your conference audience. We bombard them repeatedly with conference pitches.

Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

How your audience responds will have a direct impact on your conference’s brand image and credibility. From a conference design perspective, we believe the current best practice is to bookend your conference by opening with a strong-thought provoking speaker and closing with inspiration.

Conference Learning: Help Attendees Apply It Back at the Office

Associations Now

Last month, I came across a blog posted by the National Conference Center (NCC) about six trends they had observed around experiential learning. “Conference buddies” could also play a role. But what if you offered up buddies after your conference?

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

The Ever-Evolving Conference Speaker Contract. Nowhere is this evolution more evident than some conference speaker contracts. I have personally seen a change in some conference speaker agreements that I sign. Promote her attendance/session on her blog and in her newsletters.

Did You Know? Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue

Association Adviser

1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue. Associations Rely on Conferences, Partnerships and Continuing Ed Programs for Revenue by Kelly Clark first appeared on

Readers Say Virtual Attendees Should Pay Fair Share to Access Conferences

Association Adviser

With travel budgets and time out of the office at a premium these days, more associations than ever are making portions of their conferences and conventions available to “virtual” attendees. Chart represents consolidated responses from recent newsletters and Polls conferences content cost event registration video virtual attendees

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The Big Picture: The Forest and the Trees

The Big Picture

« Study Reveals High Levels of Twitter Use at Conferences | Main. That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter.

Managing the Communications Plan for Your Association’s Virtual Event


After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. By Heather Hughes, Marketing Communications Specialist.

Privilege Active Learning: In-Person and Online

Idea Architects

I n the recent rush to move workshops and conferences online, engaging participants in the process of learning does not seem to be a priority. I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. what they would like to see during another conference).

A Guide to the Association Market in China ?


The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based products like e-newsletters, webinars, social and networking platforms (Twitter, Facebook), mobile channels, or other cyber-related activities work well.

Reaching Out To Global Markets Through Meetings & Events.


The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. 28, Columbia, CAI-SC Annual Conference.

Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. 28, Columbia, CAI-SC Annual Conference.

Want To Help Your Attendees? Stop Calling It Networking!

Velvet Chainsaw

Attendees value the connections they make at your conference. That loneliness makes navigating your conference even more difficult. Your Networking Opportunity This presents a huge opportunity for conference organizers. You can create oases in deserts of conference loneliness.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

Does this warrant an hour-long session at our annual conference or a full-day retreat?). In my experience, education committee members may be participating in and attending multiple conferences a year – in which case we may be getting referrals that we’ve not seen/heard before.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Crowdsourcing.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I contribute content for a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. In this edition, explore examples of crowdsourcing in action, experiments in new forms of management, and a case of learning driven by a behind-the-scenes look at conference planning.

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. The Big Picture.

Privilege Active Learning

Idea Architects

I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning. This is the shortcoming of many subject matter experts presenting at association conferences.

18 tips for negotiating with speakers

Aaron Wolowiec

In my experience, there are generally two types of speakers: Those who recycle the same three to five presentations from conference to conference with little (if any) customization; and. Complimentary conference registration. So, my question to you is this: As a speaker, what entices you – other than money – to present at a conference?

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Seven Keys to Great Testimonials

Spark Consulting

ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>? Your feedback forms, like post-conference and post-webinar evaluation forms.

Association Brain Food Weekly: 7.4.16

Reid All About it

Newsletters. Sticky Conference : Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. Thanks to Independence Day, most of us have a four-day work week after the 4th.