Velvet Chainsaw

APRIL 14, 2021

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? Are You an Expo with a Conference, or a Conference with an Expo?

Revenue 98

Revenue Price Conference Marketing 98

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 256

Revenue Price Denver Tools 256

Association Success

MAY 20, 2020

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 1: Operating budget.

Price 78

Price Revenue Cost Discount 78

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.

Revenue 230

Revenue Certificate Learning Management System Course 230

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.

Conference 98

Conference Price Survey FAQ 98

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Distraction is an occupational hazard for all of us.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. Introverts. Member engagement. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

WBT Systems

FEBRUARY 21, 2017

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Reasons Members Attend Events. It turns out that the two key reasons are Networking and Education.

LMS 210

LMS Conference Learning Management System System 210

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Velvet Chainsaw

MAY 8, 2020

Webinar description: Monetizing Your Virtual Conference When Competing with Free. Join us to: Explore virtual experience quality filters that will best position your event for participation, value and revenue. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. Like this one, most are free.

Conference 96

Conference Price Revenue Strategy 96

Freestone

APRIL 16, 2024

There are three major benefits you’ll find in repurposing your continuing education content: Reach a larger audience Engage more learners Boost your revenue How to record and edit live presentations for online consumption One way to repurpose your content offerings is to transform live presentations into on-demand learning resources.

Education 71

Education Content LMS Library 71

Blue Sky eLearn

MAY 4, 2020

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. How do you price your virtual events? There is a wide variance in how virtual events are priced. But how will these materials be reused over the coming years in order to maximize their educational impact and revenues?

LMS 282

LMS Price Team Sample 282

Associations Now

MAY 21, 2019

That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education. Podcasting.

Project 89

Project Revenue Austin Education 89

Associations Now

AUGUST 22, 2018

Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events. The Price Is Right isn’t just a long-running TV show. Price too high, and you risk losing participants or consumers; price too low, and you risk missing out on additional nondues revenue. Want to Hear More?

Price 72

Price Products Course Revenue 72

Reid All About it

FEBRUARY 9, 2024

Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Velvet Chainsaw

APRIL 30, 2020

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price. You want to be first.

Conference 118

Conference Discount Content Price 118

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Omnipress ).

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JULY 31, 2020

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Velvet Chainsaw

MARCH 15, 2023

IStock Photo by cyano66 Before the pandemic, one could argue that jobs with life-and-death consequences were surely more stressful than planning an annual conference. Exhibitors are being more selective about the conferences they will support. Price increases. Price increases. But things have changed.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

JANUARY 12, 2024

– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Credit card processors. 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Associations Now

MARCH 21, 2019

Is it time for associations to consider something similar for their conferences? Whether your association’s meeting attendance is declining or you’re trying to reach the next generation of attendees, could a conference subscription package be something to consider? The post Should Associations Offer Conference Subscription Packages?

Conference 90

Conference Minnesota New York Price 90

MemberClicks

AUGUST 4, 2022

How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? How do you increase your membership dues prices? Membership dues are the biggest provider of revenue for organizations. Why do they matter?

Price 96

Price Discount Revenue Tips 96

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 200

Content LMS Class Course 200

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. For each year, include the number of options available, number sold, and itemized price for each. Itemize your inventory. Assign categories.

Price 59

Price Analysis Leadership Revenue 59

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump. 6 Virtual Conferences Lessons Learned for 2021.

Conference 70

Conference Video Team Maine 70

Velvet Chainsaw

JULY 27, 2018

Who wants to attend a common, ordinary, ho-hum, everyday , I’m-just-like-all-the-others traditional conference? Your conference growth and revenue depends upon repeat paying attendees year after year. And your customer loyalty is built upon making your common conference uncommon. Routine Been-There-Done-That Conferences.

Conference 88

Conference Discount Price Revenue 88

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. – Revenue Success from Scratch: One Association’s Story.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Association Success

APRIL 11, 2020

Associations who recognize their bottom lines will take a huge hit from lost revenue they anticipated from their annual conference are rethinking their positions on event cancellation insurance. Stakes that high on one event (the conference) are not common,” he says. Terrorism insurance is reasonably priced.”.

Revenue 159

Revenue Cost Conference Price 159

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Association Adviser

APRIL 15, 2014

But again and again we return to our favorite annual conferences and events. What’s more, nearly one in five association leaders (18 percent) told us in last month’s unscientific reader poll that live events (including conferences) were their fastest-growing source of NDR (see Did You Know). ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

OCTOBER 30, 2020

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. by Adrian Segar, Conferences That Work, part 1 and part 2 ).

Revenue 341

Revenue Learning Management System Certificate LMS 341

Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Non-dues revenue. Sponsorship strategy. Data-informed event planning. 1 CAE credit. . –

Revenue 227

Revenue Chicago Leadership Education 227

Associations Now

JUNE 5, 2023

For example, ASBO knew through research and data that some school districts had multiple individual members who attended conferences and participated in its online community. If only current members with multiple people from the same district switched to district membership, there was a potential for revenue loss in the first year.

Oregon 52

Oregon Nashville Price Revenue 52

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Good question.

Montana 341

Montana Revenue Strategy Conference 341