Using Your Data to Optimize Event Revenue
Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
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Association Analytics
JANUARY 17, 2024
For many associations, their #1 revenue driver and member benefit is their annual conference. With events being such an important part of the member experien.
Association Analytics
MARCH 1, 2023
Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
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MatrixG
MARCH 25, 2024
I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?
Association Analytics
SEPTEMBER 8, 2022
In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. This can increase membership which will increase revenue.
With conferences being canceled due to COVID-19, associations need to be nimble by implementing alternative strategies and tactics that can continue to bring value to their members, keep sponsors/exhibitors, generate revenues for the Association.
Blue Sky eLearn
APRIL 20, 2020
O pport unity for new and increased digital revenue streams still lies ahead even if your face-to-face meeting is cancelled or is smaller in attendance. . Taking Your Face-to-Face Conference Virtual. You can decide to turn your face-to-face conference into a series of webinars throughout the year. Virtual Events .
Association Analytics
JUNE 17, 2021
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. For example, people who attend your Annual Meeting may not overlap with the same group that attends your Technology conference. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional.
Nimble AMS
APRIL 29, 2022
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
Membersuite
FEBRUARY 17, 2022
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Nimble AMS
FEBRUARY 16, 2022
Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.
Blue Sky eLearn
MAY 13, 2019
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Offer add-on pre- and post-conference workshops and courses.
Aptify
OCTOBER 7, 2020
Virtual conferences have become an essential tool for many associations. They also offer members and sponsors much of the same value as in-person conferences, with the cost-effectiveness and convenience of attending online. And, as with in-person conferences, they’re great for driving non-dues revenue. Everyone wins!
MemberClicks
JULY 20, 2023
The backbone of your association’s revenue is traditionally based on membership dues. The need to develop revenue options beyond that core model is increasing and associations are looking for new ways to build non-dues revenue. That’s revenue outside of your membership dues. Your members will also be happier!
Velvet Chainsaw
APRIL 14, 2021
One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Are You an Expo with a Conference, or a Conference with an Expo? It’s not going to happen overnight.
Associations Now
NOVEMBER 30, 2023
Nondues revenue can be crucial for an association’s financial stability. Without nondues revenue, associations could face difficult decisions. This realization could be why nondues revenue topped the list of associations’ biggest concerns for the first time in Naylor’s 2023 Association Benchmarking Report.
Higher Logic
OCTOBER 17, 2019
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Strategic content delivery. Event app.
Aptify
FEBRUARY 28, 2022
Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Sponsorships can produce a wealth of non-dues revenue.
WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Blue Sky eLearn
MARCH 3, 2020
Whether a virtual conference is driven by the current virus COVID-19 virus, financial considerations, member outreach, or beneficial global dialogue, the fundamental process for planning and implementation remains the same. These five success factors outline important steps to creating a successful virtual conference.
YM Careers
JANUARY 30, 2024
Here are five ways to offer career-centric content to boost attendance, engagement, and revenue for your association’s next conference. The post Increase Engagement at Your Association’s Next Annual Conference appeared first on YM Careers by Community Brands.
Higher Logic
SEPTEMBER 12, 2017
Is your program effective at increasing non-dues revenue ? While conference and events tend to be the most common sponsorship opportunities, most associations have far more possibilities than they realize. A few common areas where associations accept sponsorships are: Conferences and other events. Online communities.
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Opportunities sell out.
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.
Association Success
SEPTEMBER 7, 2020
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Each of the sponsor “wants” described above can be fulfilled in spades at virtual events.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Association Analytics
JANUARY 29, 2024
Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations. Do members who attend your conference usually renew? What can you do with membership predictions? What about certain member types?
Reid All About it
OCTOBER 6, 2023
Conference design. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”
Velvet Chainsaw
FEBRUARY 8, 2021
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. By adopting the principles of product management, organizers can think more broadly about how captured session content can be repackaged or rebroadcast to deliver member value and/or new revenue.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.
Association Adviser
OCTOBER 25, 2017
This month, we asked readers what their most valuable sources of non-dues revenue are. However, we were surprised to see that no one reported valuing advertising in publications as a solid source of non-dues revenue. Did we miss a significant revenue source upon which your association relies? Let us know in the comments below.
WBT Systems
SEPTEMBER 12, 2017
Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.
WBT Systems
FEBRUARY 21, 2017
Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Reasons Members Attend Events. It turns out that the two key reasons are Networking and Education.
Associations Now
MAY 21, 2019
That’s especially true for associations with declining dues revenue. Taking some time to brainstorm with members provides them a stimulating engagement opportunity and could generate ideas for contributing additional nondues revenue to your organization’s bottom line. Supplemental Education. Podcasting.
Freestone
JULY 20, 2023
Is your annual conference on the horizon? Read on for strategies to repurpose your annual conference content, engage more learners, and increase your CE revenue. When you repurpose content from your annual conference, your CE program will reach a larger audience. Drive more revenue. Live stream.
MemberClicks
NOVEMBER 2, 2022
Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.
Ewald Consulting
JANUARY 11, 2022
Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. That means fewer in-person conferences and, potentially, reduced revenue for your association. The way associations are making money is changing. Not a chance.
YourMembership
MARCH 13, 2014
As associations take on the pressures of the economy and increasing member demands, it becomes vital to identify and implement non-dues revenue opportunities to help ensure financial health. Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships.
Higher Logic
JUNE 11, 2019
What if you could provide your members with networking opportunities and useful information on the content discussed at your annual conference or industry event, long after it has ended? Want to learn more about how to drive registrations, increase event engagement, and boost revenue?
Reid All About it
FEBRUARY 16, 2024
You put a ton of effort into planning, promoting and hosting a conference, but once it’s over, attendees drift away. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. Post-event attendee engagement.
Association Success
SEPTEMBER 5, 2019
We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. The eBook explores topics like: The four steps to identifying non-dues revenue opportunities. The post Are you ready to kick @$$ and take non-dues revenue? Proving your value by investing.
Velvet Chainsaw
JULY 23, 2020
Not every effort was a rousing success but attempting to inject new conference elements made us more nimble, creative and smarter as a team. What should we expect for hybrid or virtual conference attendance? How can we capture revenue and deliver ROI for our anchor exhibitors? Do virtual expos work? Meaningful Engagement.
WBT Systems
MAY 9, 2017
WBT Systems is delighted to be an official partner of the 2017 NiUG New Orleans Conference , hosted by NiUG International , May 22-24. The post Connect with TopClass LMS at 2017 NiUG New Orleans Conference appeared first on WBT Systems. ” We are very excited to sponsor NiUG New Orleans!
GrowthZone
OCTOBER 30, 2018
A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Increased sponsorship revenue.
MemberClicks
APRIL 27, 2022
When you harness the capabilities of the Conference App , a user-friendly, all-in-one event tool, you combine the best attributes of online and in-person events for an experience your attendees will love — and your bottom line will thank you for. A conference app can earn your attendee satisfaction an easy five stars.
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