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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195
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Create a Container: Storytelling Strategies to Engage the Next Generation

Associations Now

When kids are deciding to learn an instrument, the accordion is probably not their first choice—creating an industry challenge the Connecticut Accordion Association is trying to overcome. The post Create a Container: Storytelling Strategies to Engage the Next Generation appeared first on Associations Now.

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Innovative Planning at The Global Pet Expo Creates Greater Productivity for Attendees

Associations Now

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. Meet our fifth “Planner of Productivity”: Andrew Darmohraj, executive vice president and chief operating officer for the American Pet Products Association, based in Stamford, Connecticut.

Products 105
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Wednesday Buzz: Rebuilding a Fictional Town

Associations Now

A big element of that buzz, notes BizBash , was a series of live events that brought the vibe of Stars Hollow, Connecticut—the show’s hometown—to Los Angeles. Netflix teamed with the experiential marketing firm MKG to create a real-life version of the fictional setting. At Glamour U.K. Other Links of Note.

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Association Brain Food: 12.9.22

Reid All About it

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Schankel, account executive at Association Headquarters (AH), urged associations to diversify their retention-rate tracking during his presentation, “Unraveling the Retention Puzzle: Simple Strategies That Get Big Results,” at last week’s New York Society of Association Executives Membership Summit.

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Wednesday Buzz: Clarity in a World of Acronyms

Associations Now

If you like cupcakes, this fundraising idea from Connecticut Association of Realtors CEO Cindy Butts might whet your appetite. You also have a marketing strategy. This approach might inspire bigger and bolder ideas. Other good reads. You have an online community.