Innovation for Association Executives
OCTOBER 31, 2014
I saw this book on a friend’s home office desk this summer in Connecticut. Introducing a genuinely new product or service is not enough; if customers don’t see the innovation as uniquely valuable, or are unwilling to pay the required price, then the innovation will not succeed…The second school argues that failure is rooted in shortcomings of leadership and implementation. I’m thinking about innovation in the context of managing associations and non-profit enterprises.