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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? CAE credit.

Atlanta 195
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Innovation for Association Executives

Association Navigator

This summer I discovered a book about innovation strategy for corporate product launches and I can’t stop thinking about applying these concepts to associations. Adner teaches strategy at the Tuck School of Business at Dartmouth College. Adner teaches strategy at the Tuck School of Business at Dartmouth College.

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Innovative Planning at The Global Pet Expo Creates Greater Productivity for Attendees

Associations Now

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. Meet our fifth “Planner of Productivity”: Andrew Darmohraj, executive vice president and chief operating officer for the American Pet Products Association, based in Stamford, Connecticut.

Products 105
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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Schankel, account executive at Association Headquarters (AH), urged associations to diversify their retention-rate tracking during his presentation, “Unraveling the Retention Puzzle: Simple Strategies That Get Big Results,” at last week’s New York Society of Association Executives Membership Summit.

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Wednesday Buzz: Rebuilding a Fictional Town

Associations Now

A big element of that buzz, notes BizBash , was a series of live events that brought the vibe of Stars Hollow, Connecticut—the show’s hometown—to Los Angeles. Netflix teamed with the experiential marketing firm MKG to create a real-life version of the fictional setting. At Glamour U.K. Other Links of Note.

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Safety Top-of-Mind for Bus, Gaming Associations

Associations Now

In response to a series of crashes involving buses carrying passengers to casinos, the American Bus Association and the American Gaming Association are teaming up to hold motor coach firms to higher standards. But for such a strategy to work, Pantuso notes, there have to be high standards.

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Association Brain Food: 12.9.22

Reid All About it

Moderator: Heather Story, consultant, Volunteer Strategies. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. We all have stories to tell! More info/register.