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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. The goal was to create shorter assessments of specific content that could be administered over time. Move Beyond SWOT Sharon explains the book’s premise like this.

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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing. You know the names of the attendees who visited your booth during the show. We enjoyed visiting with you.”.

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Check Out AssociationSuccess.org

Jamie Notter

I'm just back from the ASAE Annual meeting in Detroit. Unlike the now typical community platforms, however, it seems to be focused more on bringing in content from outside the community, rather than just facilitating people within the community sharing with each other. It's my 12th consecutive annual meeting.

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Facilitation Friday #6: Balance Content and Process, Ideas and Action

Idea Architects

Facilitation Friday #6: Balance Content and Process, Ideas and Action. Effective facilitation must manage (or balance content and process, as well as attention to both ideas and action. The right content rushed through too quick a process is unlikely to lead to participants truly owning any commitments made.

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Trainer’s Notebook: Making Accommodations In Workshops

Beth Kanter

Last week I facilitated a workshop in Detroit hosed by Co-Act , a nonprofit collaboration space in Detroit. Instructional elements are one area I modify, but my content discusses some activities such as “ Walking Meetings ,” which can be a challenge for wheelchair users or people with mobility issues. … Read More.

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ASAE15: We do we GO from here?

Association Advocacy Chick

It was our first annual meeting in Detroit. What are going to do with the content knowledge we’ve gained? Every person you met at an ASAE annual meeting has content expertise worth sharing with others. I missed the annual DELP reunion so it was my only opportunity to see most of my DELP family. Here are some suggestions.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Marketing communications is perhaps the most effective piece of the marketing puzzle –provided there’s good content.

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